The B2B sales game is changing, and so is your career.

Job security is dead. Buyers are more skeptical. The best salespeople in 2025 won’t just sell, they’ll be known, trusted, and followed.

On this episode of Edge of Growth, Scott Leese, GTM advisor, and 12-time exit leader joins Hannah Ajikawo to break down:

✅ Why building a personal brand is now a non-negotiable for GTM leaders

✅ How to create career leverage so you’re never reliant on a single job

✅ What sales leaders must do differently to stand out and win trust

✅ How to balance credibility, authority, and authenticity in a crowded space

If you’re leading sales, marketing, or RevOps, this is your playbook for staying relevant and in demand

Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠⁠⁠ for instant insights.

Crush your next prospect meeting with 2 secrets & 6 unstoppable steps. Grab the free cheat sheet and subscribe to ⁠The ⁠⁠Symbiotic Sale⁠⁠

AI is changing everything in sales, but not in the way you think.

Kyle Norton, CRO at Owner.com, believes AI isn’t replacing salespeople. Instead, it’s removing the repetitive, low-value tasks so reps can focus on what actually drives revenue: mastering the craft of sales.

In this episode, we break down:

💡 How AI is shifting sales from process-driven to skill-driven💡 The role of automation in creating high-impact sales teams

💡 Why frontline managers are key to AI-powered sales execution

💡 The new competitive edge: reps who know how to sell

If you’re leading a revenue team in 2025, this is one you can’t afford to miss.

Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠⁠⁠ for instant insights.

Crush your next prospect meeting with 2 secrets & 6 unstoppable steps. Grab the free cheat sheet and subscribe to ⁠The ⁠⁠Symbiotic Sale⁠⁠

Following up isn’t just about persistence, it’s about precision. On this episode of The Edge of Growth, Hannah Ajikawa speaks with Klemen Hrovat, Co-founder and CRO at Sellestial, to explore the tools, tactics, and trends that will define effective follow-ups in 2025.

Learn how data-driven strategies and authentic engagement are transforming prospect interactions

Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠⁠ for instant insights.

Crush your next prospect meeting with 2 secrets & 6 unstoppable steps. Grab the free cheat sheet and subscribe to The ⁠⁠Symbiotic Sale⁠⁠

As businesses grow, scaling RevOps becomes a critical piece of sustaining success. Join Cliff Simon, Chief Revenue Officer of Carabiner Group, as we explore the future of autonomous revenue operations, the importance of slick buying experiences, and practical ways to drive growth without breaking processes.

Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠⁠ for instant insights.

Sign up to the ⁠⁠Symbiotic Sale⁠⁠. A weekly newsletter to help guide your GTM in a digestible way.

Most go-to-market strategies fall short, not because of effort, but because of focus

In this episode of Edge of Growth, Hannah Ajikawo sits down with Lindsay Rios, Fractional CRO at ILC, to uncover the one thing that’s missing in almost every GTM strategy and how fixing it can unlock sustainable growth.

Key Insights:

• Why a properly defined ICP (ideal customer profile) is non-negotiable.

• How to align your revenue teams to stop wasting resources.

• A step-by-step framework for turning strategy into measurable results.

  
  

Whether you're building or refining your GTM plan, this episode is packed with actionable takeaways for leaders aiming to scale smarter.

Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠ for instant insights.

Sign up to the ⁠Symbiotic Sale⁠. A weekly newsletter to help guide your GTM in a digestible way.

Leadership can make or break an organisation’s success. In this episode of Edge of Growth, Hannah Ajikawo sits down with Volker Ballueder, executive coach at Obnatus, to discuss how to improve your leadership team’s performance and its direct impact on revenue.

💡 Key insights include: Why emotional intelligence is a must-have for effective leaders. The importance of self-awareness and how to develop it. Practical strategies for fostering resilient, high-performing teams.

Whether you’re an executive or a team leader, this episode will give you the tools to elevate your leadership game and build a thriving organisation.

Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠ for instant insights.

Sign up to the ⁠Symbiotic Sale⁠. A weekly newsletter to help guide your GTM in a digestible way.

Is a flatter organisation the key to growth in 2025 and beyond? Join Hannah Ajikawa and Lydia Sugarman, CEO of Ventive, as they explore how RevOps is transforming modern businesses. Discover why aligning people and technology is critical, how flatter structures improve efficiency, and what leaders must do to stay ahead in a rapidly evolving landscape Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠ for instant insights.

Sign up to the Symbiotic Sale. A weekly newsletter to help guide your GTM in a digestible way.

Struggling to turn website traffic into paying customers? In this episode of Edge of Growth, Jennifer Coetzee, co-founder of Humanoid.biz, shares how SMBs can transform their marketing without the overwhelm.

Learn how to maximise owned channels, leverage AI and automation, and create practical strategies that work even with tight budgets. If your goal is to make marketing simple and effective, this is an episode you don’t want to miss!

Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠ for instant insights.

Sign up to the ⁠Symbiotic Sale⁠. A weekly newsletter to help guide your GTM in a digestible way.