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サマリー
あらすじ・解説
Most go-to-market strategies fall short, not because of effort, but because of focus
In this episode of Edge of Growth, Hannah Ajikawo sits down with Lindsay Rios, Fractional CRO at ILC, to uncover the one thing that’s missing in almost every GTM strategy and how fixing it can unlock sustainable growth.
Key Insights:
Why a properly defined ICP (ideal customer profile) is non-negotiable.
How to align your revenue teams to stop wasting resources.
A step-by-step framework for turning strategy into measurable results.
Whether you're building or refining your GTM plan, this episode is packed with actionable takeaways for leaders aiming to scale smarter.
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