Welcome to this week’s episode of the Mast Sales Podcast! Host Dalton Pence, territory manager for Kentucky, Southern Indiana, and Southern Ohio, the art of outdoor living with Mike Peterson, President of Sunco Pools in Northern Illinois. From his humble beginnings building a family pool as a child to becoming a leader in the pool industry, Mike shares decades of wisdom on creating stunning backyard experiences beyond the water.

In this engaging conversation, Mike reveals how Sunco Pools embraces cutting-edge 3D design and technology to bring client’s visions to life while maintaining a strong focus on trust and craftsmanship. He also emphasizes the importance of finding your "secret sauce"—the unique value that sets your business apart—and staying laser-focused to achieve success. Whether incorporating fire features, automation, or turning a simple pool into a full-fledged backyard resort, Mike’s philosophy revolves around creating lasting memories for families.

Perfect for pool builders, industry professionals, and homeowners looking for inspiration, this episode is full of actionable insights, industry trends, and a bit of humor.

Key Moments:

01:57 – Mike’s start in the pool industry: From a childhood project to Sunco Pools.

04:33 – Finding your niche: Why every business needs its “secret sauce.”

06:30– How 3D design technology revolutionizes the sales process.

10:50 – Building trust first: Why Sunco Pools holds off on design work until clients commit.

13:41 – Transforming backyards into resorts: Elevating the outdoor living experience.

17:11 – Why automation and fire features are non-negotiables for modern pools.

21:58 – The white-glove difference: Elevating the ownership experience with trusted partners.

Connect with Mike Peterson:

Website: https://www.suncopools.com

Follow Mast Sales:
Host LinkedIn: https://www.linkedin.com/in/dalton-pence-40a371143/
Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/
Podcast Website: https://mastsalesgroup.com

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Empowering Women in the Pool Industry: Insights from Susan, Megan, Jaime, and Alicia

Welcome to the latest episode of the Mast Sales Group Podcast! Today hosts Dalton Pence dive deep into an inspiring and empowering discussion with our special guests: Jamie Novak, Megan Kendrick, Susan McPhie and Alicia Stephens. We explore the dynamic roles of women in the pool industry, sharing invaluable insights and personal journeys that emphasize authenticity, support, and resilience.

Jamie highlights her experience with the supportive community within the Witte Group, while Susan reflects on the success and empowerment felt at Canada’s first in-person event. Dalton underscores the importance of sharing experiences to guide the next generation, and Megan shares her heartfelt views on evolving work-life balance and embracing imperfections.

Listen as Jamie and Alicia discuss their powerful, career-empowering relationship at BioLab, and how mutual support has been instrumental in their professional achievements. Megan and Susan shed light on handling biases, breaking into male-dominated industries, and the crucial role of mentorship. We’ll also delve into practical advice on navigating professional challenges gracefully with the STAR method.

From celebrating women's progress in leadership roles, and addressing workplace biases, to promoting an inclusive culture, this episode is packed with valuable takeaways. So, tune in to hear these remarkable women discuss their experiences, share their wisdom, and reflect on the transformative journey of women in the pool industry. Join us in this candid and motivational conversation that aims to inspire and empower all listeners.

Key Moments

00:00 Celebrating Alicia Stevens' significant career achievements.

10:10 Jamie empowered me and expanded my network.

14:22 Women gaining leadership roles, industry recognizing diversity.

21:00 Overcoming bias and self-doubt in the family business.

26:48 Use differences as an advantage in situations.

32:18 Confrontation varies; no single approach fits all.

36:16 Find supportive mentors early in your career.

41:05 Work-life balance: accepting imperfection isn't a failure.

45:21 Childless women face stereotypes but remain nurturing.

50:11 Be yourself; don't change for others' expectations.

59:26 Include women in conversations and work settings.

01:00:47 Strive for equality through inclusive organizational culture.

Connect with Susan McPhie

LinkedIn: https://www.linkedin.com/in/susan-mcphee-9298924

Website: https://silkbalance.com/

Connect with Jamie Novak

LinkedIn: https://www.linkedin.com/in/jamie-novak-branding

Website: https://www.kikcorp.com/

Connect with Megan Kendrick

LinkedIn: https://www.linkedin.com/in/megan-kendrick-146a704/

Website: https://kendrickcontent.com/

Connect with Alicia Stephens

LinkedIn: https://www.linkedin.com/in/alicia-stephens-corp-educator/

Website: https://www.kikcorp.com/

In this episode, we explore the core values that have driven Beninati Pool and Spa to success, even through challenging times like the 2008 financial crisis. Jacob shares invaluable insights on how to differentiate your business in a competitive landscape, the importance of high-end customer service, and strategies for enhancing the entire backyard experience beyond just the pool with features like fire pits, outdoor lighting, and automated controls.

We also dive into the innovative use of technology for operational efficiency and customer satisfaction, from 3D pool designs to remote service quoting. Plus, we'll tackle common misconceptions about customer service and reveal how exceptional service can actually generate revenue.

Stay tuned as Jacob offers practical advice for new and seasoned pool builders alike, highlighting the significance of adaptability and constant improvement in the ever-evolving pool industry. Whether you're a pool industry veteran or just starting out, there's something here for you.

Key Moments

05:32 Highlight customer service pre-contract for differentiation.

06:56 Enhancing yards beyond pools is gaining popularity.

11:40 Focus on customer service; ensure reliability.

13:46 Customer service can generate long-term revenue.

17:53 Answer the phone to improve customer service.

20:34 Be attentive to customers; identify potential services.

Connect with Jacob Beninati

Website: https://beninatipools.com/blog/category/beninati/

Chris Boswell,a product manager for American Sales. Join us as Chris dives into the intricacies of transforming retail spaces into engaging customer experiences. From combating analysis paralysis by narrowing down choices to creating themed "destinations" within stores, Chris shares actionable strategies that can revolutionize your retail approach. We'll explore essential elements like effective signage, strategic store layouts, and the importance of sticking to your niche when expanding product lines. Plus, we'll discuss the challenges of competing with online shopping and how to leverage technology to maintain a competitive edge.

Whether you're managing a sprawling retail chain or a cozy mom-and-pop store, this episode is packed with insights to help you enhance store presentation, improve customer service, and ultimately, elevate your business

Key Moments

06:15 Adapting vendor materials for durable store displays.

09:29 Creating themed showrooms to focus customer attention.

12:51 Clear signage helps customers find pool supplies.

16:10 Focus on specialized product offerings for efficiency.

18:33 Semi-inground pool market confusion fuels growth.

22:38 Adapting service with text, exiting accessory lines.

26:59 Focus: training staff to deliver unique value.

28:25 We provide essential pool parts, building trust.

31:19 Chris Boswell: Pittsburgh Steelers' kicker, podcast wrap-up.

Connect with Chris Boswell

LinkedIn: https://www.linkedin.com/in/chris-boswell-a2109551/

Success in the pool industry requires innovation and a commitment to excellence.

Sam Folaron, Entrepreneur and business owner of Puravida Custom Pools, discusses the pool industry's nuances. Sam provides an in-depth look at the often misunderstood world of subcontracting, highlighting its potential for specialization and valuable connections. He offers key insights on asset management, overcoming startup fears, and the vital role of marketing for success in the competitive market. The conversation explores the gap between evolving pool installation technology and outdated communication strategies that are still common in the industry.

Sam emphasizes the importance of creating value-driven, educational content to build local authority and trust, and stresses the power of a consistent social media presence in enhancing a business’s credibility. Together they cover the growing influence of women in the pool industry, with Sam sharing his experiences mentoring and advocating for greater visibility.

Key Moments

06:17 Diversify offerings.

12:04 Inspire younger generations.

16:26 Subcontractors specialize.

17:26 Marketing gaps.

27:04 Expertise builds trust.

Connect with Sam Folaron

LinkedIn: https://www.linkedin.com/in/sam-folaron-aa168936

Website: https://puravidacustompools.com/

Success in the pool industry requires innovation and a commitment to excellence.

Isaac Keselman is the founder of Aqua Doctor and is now the chief operating officer at Azurion. He shares his impressive journey from starting AquaDoctor in 1995 to becoming a significant player in the pool industry.

Isaac oversees the consolidation of five top pool service companies and is also the vice president of the Northeast Spa and Pool Association, where he actively promotes industry standards and education. Throughout the conversation, Isaac emphasizes the importance of technology in service and construction and provides valuable insights into the future of the industry. It's an engaging discussion that’s perfect for listeners during their daily commute or while taking a break.

Key Moments

07:31 Embracing technology since the nineties.

12:28 Efficient repairs save time.

14:14 Tech promotes self-reliance.

20:27 COVID: Service up, construction down.

23:49 Shift to automated consolidation.

Connect with Isaac Keselman

LinkedIn: https://www.linkedin.com/in/isaac-keselman-02802628

Website: https://theaquadoctor.com/

Innovative water care solutions and eco-conscious consumerism are key to the future of spa water care.

Susan McPhie is the director of Global Sales and Marketing for SilkBalance. Susan, who has played a key role at Silk Balance since her father founded it in 2007, shares her expertise on spa water care and the growing demand for eco-friendly solutions.

Suan discusses the evolution of the spa water care industry, the importance of environmental responsibility, and strategies for retail stores to enhance customer retention through effective water care. Together, they explore emerging industry trends and answer a listener's question about future advancements in spa water care.

Key Moments

03:46 Eco-friendly water treatment.

07:41 Boosting loyalty with eco-products.

09:45 Subscription programs for retention.

13:54 Streamlining services for engagement.

16:09 Spa trends with Susan McPhie.

23:15 Innovation drives success.

Connect with Susan McPhie

LinkedIn: https://www.linkedin.com/in/susan-mcphee-9298924

Website: https://silkbalance.com/

Welcome to our first episode of The Mast Podcast, your new go-to source for insights and inspiration in the swimming pool and outdoor living industries. I'm your host, Dalton Pence, territory manager for Kentucky, Southern Indiana, and Southern Ohio. Today, I'm excited to be joined by the owner of Mast, Dan Bakotic.

In this episode, the Mast Sales Group is discussed, highlighting its long history since 1987 and extensive coverage across 27 states in the Midwest, Northeast, and Mid-Atlantic regions.

We'll also discuss the show's mission: to offer a platform where elite industry professionals, from pool builders to retailers and service companies, share their innovative ideas and successes. This isn't your typical product-promotion podcast; it’s a quick, 30-minute-or-less listen designed to inspire you with actionable insights that you can apply to your own business.

Whether you're commuting to the job site or office, tune in weekly for valuable tips and thought-provoking discussions with some of the brightest minds in the industry. Join us as we kick off this exciting journey on The Mast Podcast!

Timestamps

00:00 Podcast inspires business innovation, not product promotion.

03:24 Podcast focuses on pool industry professionals.

Connect with Dan Bakotic

LinkedIn: https://www.linkedin.com/in/danbakotic

Website: https://mastsalesgroup.com/