Welcome to this week’s episode of the Mast Sales Podcast! Host Dalton Pence, territory manager for Kentucky, Southern Indiana, and Southern Ohio, the art of outdoor living with Mike Peterson, President of Sunco Pools in Northern Illinois. From his humble beginnings building a family pool as a child to becoming a leader in the pool industry, Mike shares decades of wisdom on creating stunning backyard experiences beyond the water.

In this engaging conversation, Mike reveals how Sunco Pools embraces cutting-edge 3D design and technology to bring client’s visions to life while maintaining a strong focus on trust and craftsmanship. He also emphasizes the importance of finding your "secret sauce"—the unique value that sets your business apart—and staying laser-focused to achieve success. Whether incorporating fire features, automation, or turning a simple pool into a full-fledged backyard resort, Mike’s philosophy revolves around creating lasting memories for families.

Perfect for pool builders, industry professionals, and homeowners looking for inspiration, this episode is full of actionable insights, industry trends, and a bit of humor.

Key Moments:

01:57 – Mike’s start in the pool industry: From a childhood project to Sunco Pools.

04:33 – Finding your niche: Why every business needs its “secret sauce.”

06:30– How 3D design technology revolutionizes the sales process.

10:50 – Building trust first: Why Sunco Pools holds off on design work until clients commit.

13:41 – Transforming backyards into resorts: Elevating the outdoor living experience.

17:11 – Why automation and fire features are non-negotiables for modern pools.

21:58 – The white-glove difference: Elevating the ownership experience with trusted partners.

Connect with Mike Peterson:

Website: https://www.suncopools.com

Follow Mast Sales:
Host LinkedIn: https://www.linkedin.com/in/dalton-pence-40a371143/
Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/
Podcast Website: https://mastsalesgroup.com

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