Welcome to this week’s episode of the Mast Sales Podcast! Host Dalton Pence, territory manager for Kentucky, Southern Indiana, and Southern Ohio, the art of outdoor living with Mike Peterson, President of Sunco Pools in Northern Illinois. From his humble beginnings building a family pool as a child to becoming a leader in the pool industry, Mike shares decades of wisdom on creating stunning backyard experiences beyond the water.

In this engaging conversation, Mike reveals how Sunco Pools embraces cutting-edge 3D design and technology to bring client’s visions to life while maintaining a strong focus on trust and craftsmanship. He also emphasizes the importance of finding your "secret sauce"—the unique value that sets your business apart—and staying laser-focused to achieve success. Whether incorporating fire features, automation, or turning a simple pool into a full-fledged backyard resort, Mike’s philosophy revolves around creating lasting memories for families.

Perfect for pool builders, industry professionals, and homeowners looking for inspiration, this episode is full of actionable insights, industry trends, and a bit of humor.

Key Moments:

01:57 – Mike’s start in the pool industry: From a childhood project to Sunco Pools.

04:33 – Finding your niche: Why every business needs its “secret sauce.”

06:30– How 3D design technology revolutionizes the sales process.

10:50 – Building trust first: Why Sunco Pools holds off on design work until clients commit.

13:41 – Transforming backyards into resorts: Elevating the outdoor living experience.

17:11 – Why automation and fire features are non-negotiables for modern pools.

21:58 – The white-glove difference: Elevating the ownership experience with trusted partners.

Connect with Mike Peterson:

Website: https://www.suncopools.com

Follow Mast Sales:
Host LinkedIn: https://www.linkedin.com/in/dalton-pence-40a371143/
Company LinkedIn: https://www.linkedin.com/company/mastsalesgroup/
Podcast Website: https://mastsalesgroup.com

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Empowering Women in the Pool Industry: Insights from Susan, Megan, Jaime, and Alicia

Welcome to the latest episode of the Mast Sales Group Podcast! Today hosts Dalton Pence dive deep into an inspiring and empowering discussion with our special guests: Jamie Novak, Megan Kendrick, Susan McPhie and Alicia Stephens. We explore the dynamic roles of women in the pool industry, sharing invaluable insights and personal journeys that emphasize authenticity, support, and resilience.

Jamie highlights her experience with the supportive community within the Witte Group, while Susan reflects on the success and empowerment felt at Canada’s first in-person event. Dalton underscores the importance of sharing experiences to guide the next generation, and Megan shares her heartfelt views on evolving work-life balance and embracing imperfections.

Listen as Jamie and Alicia discuss their powerful, career-empowering relationship at BioLab, and how mutual support has been instrumental in their professional achievements. Megan and Susan shed light on handling biases, breaking into male-dominated industries, and the crucial role of mentorship. We’ll also delve into practical advice on navigating professional challenges gracefully with the STAR method.

From celebrating women's progress in leadership roles, and addressing workplace biases, to promoting an inclusive culture, this episode is packed with valuable takeaways. So, tune in to hear these remarkable women discuss their experiences, share their wisdom, and reflect on the transformative journey of women in the pool industry. Join us in this candid and motivational conversation that aims to inspire and empower all listeners.

Key Moments

00:00 Celebrating Alicia Stevens' significant career achievements.

10:10 Jamie empowered me and expanded my network.

14:22 Women gaining leadership roles, industry recognizing diversity.

21:00 Overcoming bias and self-doubt in the family business.

26:48 Use differences as an advantage in situations.

32:18 Confrontation varies; no single approach fits all.

36:16 Find supportive mentors early in your career.

41:05 Work-life balance: accepting imperfection isn't a failure.

45:21 Childless women face stereotypes but remain nurturing.

50:11 Be yourself; don't change for others' expectations.

59:26 Include women in conversations and work settings.

01:00:47 Strive for equality through inclusive organizational culture.

Connect with Susan McPhie

LinkedIn: https://www.linkedin.com/in/susan-mcphee-9298924

Website: https://silkbalance.com/

Connect with Jamie Novak

LinkedIn: https://www.linkedin.com/in/jamie-novak-branding

Website: https://www.kikcorp.com/

Connect with Megan Kendrick

LinkedIn: https://www.linkedin.com/in/megan-kendrick-146a704/

Website: https://kendrickcontent.com/

Connect with Alicia Stephens

LinkedIn: https://www.linkedin.com/in/alicia-stephens-corp-educator/

Website: https://www.kikcorp.com/

In this episode, we explore the core values that have driven Beninati Pool and Spa to success, even through challenging times like the 2008 financial crisis. Jacob shares invaluable insights on how to differentiate your business in a competitive landscape, the importance of high-end customer service, and strategies for enhancing the entire backyard experience beyond just the pool with features like fire pits, outdoor lighting, and automated controls.

We also dive into the innovative use of technology for operational efficiency and customer satisfaction, from 3D pool designs to remote service quoting. Plus, we'll tackle common misconceptions about customer service and reveal how exceptional service can actually generate revenue.

Stay tuned as Jacob offers practical advice for new and seasoned pool builders alike, highlighting the significance of adaptability and constant improvement in the ever-evolving pool industry. Whether you're a pool industry veteran or just starting out, there's something here for you.

Key Moments

05:32 Highlight customer service pre-contract for differentiation.

06:56 Enhancing yards beyond pools is gaining popularity.

11:40 Focus on customer service; ensure reliability.

13:46 Customer service can generate long-term revenue.

17:53 Answer the phone to improve customer service.

20:34 Be attentive to customers; identify potential services.

Connect with Jacob Beninati

Website: https://beninatipools.com/blog/category/beninati/