エピソード

  • E200 – Thank You

    E200 – Thank You
    2021/08/28
    We would like to thank all of you have listened to one, 3, 30 or lots of our episodes. Hopefully we entertained for 20 minutes and taught you something along the way as well each week for the past 4 or so years. We would also like to thank the awesome 47 guests that we had and even those we tried to have on and just couldn't make schedules work. Again to all that shared our tweets, listened, told others about the show, or supported us in any way over the past four years: We Thank you. Dave & Mat Full Transcript Mat Siltala: Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt and Dave roar. Hey guys, excited to have you join us on this, uh, business of digital episode, uh, grateful for you all. And, uh, Dave, I don't know if I just jumped right into it and uh, let let everyone know, but, uh, yeah. Hey guys, we want to let you know that, uh, episode 200 that you're listening to right now is our last and final episode
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    10 分
  • E199 – Podcasting Lessons

    E199 – Podcasting Lessons
    2021/08/22
    After 198 episodes over the past 4 years we thought we should do something of a roundup on what we have learned about having guests, sound, tools, format, style, and also a few things that we would have done differently. Past Podcasting Resource Episodes: E43 – Podcasting Best Practices & LessonsE85 – How to Get Booked on PodcastsE94 – What are the Best Podcast & Site Hosting OptionsE120 – What Goes Into Making a Podcast EpisodeE172 – What is the Best Transcription Service?E192 – Redundancy. Redundancy. Full Transcript Mat Siltala: Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt and Dave roar. Hey guys, excited to have you join us another one of these business of digital podcasts. And today we decided it would be good to just jump into some podcasting lessons lessons a day when I've learned over the. Um, [00:00:25] Dave Rohrer: literally years years [00:00:27] Mat Siltala: now. Yeah, we were talking about it four to
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    20 分
  • E198 – Digital Marketers Need to Stop Ignoring These Things

    E198 – Digital Marketers Need to Stop Ignoring These Things
    2021/08/15
    In Episode 191 we talked Making Your Own Career With Duane Forrester and covered a ton. There was something that came out of the conversation that we wanted to dive a bit deeper into and thus this episode does just that. In our daily work lives we get focused on some project, report, deliverable, request, launch, product, and so on. Or something new comes out and suddenly everyone just cares about Schema, Canonical Tags, some new social media network, a new type of PPC ad type or maybe site speed. Sometime ago we did a show about When Best Practices Aren't Best Practices and while we aren't saying that again here - we are saying that you need to be doing all of the things for the business that make sense all the time. If you are an SEO and suddenly care about site speed have you never looked at conversion rates? Why didn't how fast or slow a site load matter 3 years ago, 5 years ago or even 10 years ago? If you do PPC and suddenly care about some social network why? What c
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    19 分
  • E197 – Keeping Your House in Order

    E197 – Keeping Your House in Order
    2021/08/01
    Oh sorry, we know Google has the wrong hours - so why not fix it? Oh sorry, that schedule/PDF on the site was from Spring Break and not Spring 2021 - then why is it still on the site and why wasn't the dates clear? Why are there no hours or photos (mini golf course on hotel's website) - hotels are awesome examples of doing this poorly. Dave found so many "bad" examples while on a recent trip. Outdated Info = Loss of Business You could be losing short and long term business based on how people react with your site, social profiles and more. It can be a pain to keep things up but for a user the goal is to make it easy for consumers to spend money with your business. Photos, addresses, hours, etc. - this isn't about Local SEO. This is about having someone trust the information and understand what is open, where you are, and just what is going on. People want to get out, they want to travel but if they go out of the way to visit you and you are closed. Why would we try again?
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    18 分
  • E196 – Presenting Data With Annie Cushing

    E196 – Presenting Data With Annie Cushing
    2021/07/18
    If you are looking to up your reporting and dashboard game this is the episode for you. With Annie leading the charge we cover a large number of tools, chart types and ways that we digital marketers are not helping ourselves. We need to go beyond the same 3-4 chart types and do better and be better. So dig in with us as Annie drops knowledge for almost 45 minutes! Data Studio vs Excel vs Google Sheets vs Tableau Annie takes us down her path of finally out growing Excel, finding Google Sheets but also growing past that. Eventually Annie fell in love with Tableau (this was before Google Data Studio was even available). That said if you want something with a low learning curve that allows you to create elegant visuals, Google Data Studio can be the solution you need. Data Studio though doesn't offer histograms and lacks the ability to do deep statistical analysis. Histograms & Box Plots If you get nothing else from this episode we hope you take a look at these t
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    43 分
  • E195 – Maximizing Amazon SEO With Robyn Johnson

    E195 – Maximizing Amazon SEO With Robyn Johnson
    2021/07/11
    For a quick primer on some Amazon marketing (SEO and PPC) you can go check out the episode What is Amazon SEO and Amazon Advertising? which we did with Ginny Marvin in the past. There is also a video primer from Robyn that she did for SEMRush that can give you some quick bits too. Still with us? On to the show! Ways to Sell on Amazon Amazon Merch SellerAmazon Seller CentralAmazon Vendor CentralKindle Platform Amazon & Rules One of the big points that Robyn talks about is how you really need to follow the rules. Whether you intend to have your mom or family review your products, that can get your product removed. If you "optimize" your backend to target some copyrighted terms can also get you in trouble. In short, you need to keep a positive experience for users and Amazon or they will kick you off the platform. Additional Resources If after this you still have questions you can visit Robyn's profile or go join her FB group. AZListingSupport Full
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    34 分
  • E194 – 2021 Digital Marketing Job Trends

    E194 – 2021 Digital Marketing Job Trends
    2021/07/04
    The following data you see is from 53 responses captured via a survey that we promoted the last week of June 2021. We had hoped to get 100 responses but a late start to getting it out there and the fact that lots of people were out of office or working towards the holiday weekend was just bad timing on our part. That said we DID get just above the minimum we required and we know the data is still interesting to see for us - and hopefully you as well. Please also note that when we recorded we had 50 responses but between then and 24 hours later when Dave started putting the write-up and files together a few more had trickled in (there were 53 in final count). What type of company are you responding for? In-house or Agency? The breakout was 60/40 for the most part with 60% of those responding working or leading agencies. What type of marketing roles are you hiring for? Full-Time or Part-Time? The final number came in with almost 75% hiring all full-time employees.
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    24 分
  • E193 – Don’t Make these Google Analytics Mistakes

    E193 – Don’t Make these Google Analytics Mistakes
    2021/06/27
    Dave has participated in panels on this topic and the guys have hinted or talked about data, analytics and even Google Analytics but never done something like this. So join them as they walk through 7 of the more often mistakes they see when it comes to Analytics and Google Analytics. Past Episodes About Analytics All our shows that have touched on the topic of Analytics aka Analytics Podcast which goes well beyond just Google AnalyticsWeb Analytics Basics For Every BusinessThe Digital Marketing Checklist for 2019 & BeyondWhy your Analytics Conversion Data is TrashSigns That You Need to Audit Your Lead ProcessWhy Your Marketing Team Needs Documentation and Processes #1 - Redundancy We just talked about it the other day in our Redundant Redundancy episode. Does more than one person have access and skills to navigate and use your Analytics solution? Do you have more than one person that knows how to use Google Analytics, Tag Manager and any and all of your important A
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    17 分