• E198 – Digital Marketers Need to Stop Ignoring These Things

  • 2021/08/15
  • 再生時間: 19 分
  • ポッドキャスト

E198 – Digital Marketers Need to Stop Ignoring These Things

  • サマリー

  • In Episode 191 we talked Making Your Own Career With Duane Forrester and covered a ton. There was something that came out of the conversation that we wanted to dive a bit deeper into and thus this episode does just that. In our daily work lives we get focused on some project, report, deliverable, request, launch, product, and so on. Or something new comes out and suddenly everyone just cares about Schema, Canonical Tags, some new social media network, a new type of PPC ad type or maybe site speed. Sometime ago we did a show about When Best Practices Aren't Best Practices and while we aren't saying that again here - we are saying that you need to be doing all of the things for the business that make sense all the time. If you are an SEO and suddenly care about site speed have you never looked at conversion rates? Why didn't how fast or slow a site load matter 3 years ago, 5 years ago or even 10 years ago? If you do PPC and suddenly care about some social network why? What c
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あらすじ・解説

In Episode 191 we talked Making Your Own Career With Duane Forrester and covered a ton. There was something that came out of the conversation that we wanted to dive a bit deeper into and thus this episode does just that. In our daily work lives we get focused on some project, report, deliverable, request, launch, product, and so on. Or something new comes out and suddenly everyone just cares about Schema, Canonical Tags, some new social media network, a new type of PPC ad type or maybe site speed. Sometime ago we did a show about When Best Practices Aren't Best Practices and while we aren't saying that again here - we are saying that you need to be doing all of the things for the business that make sense all the time. If you are an SEO and suddenly care about site speed have you never looked at conversion rates? Why didn't how fast or slow a site load matter 3 years ago, 5 years ago or even 10 years ago? If you do PPC and suddenly care about some social network why? What c

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