• E197 – Keeping Your House in Order

  • 2021/08/01
  • 再生時間： 18 分
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E197 – Keeping Your House in Order

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  • Oh sorry, we know Google has the wrong hours - so why not fix it? Oh sorry, that schedule/PDF on the site was from Spring Break and not Spring 2021 - then why is it still on the site and why wasn't the dates clear? Why are there no hours or photos (mini golf course on hotel's website) - hotels are awesome examples of doing this poorly. Dave found so many "bad" examples while on a recent trip. Outdated Info = Loss of Business You could be losing short and long term business based on how people react with your site, social profiles and more. It can be a pain to keep things up but for a user the goal is to make it easy for consumers to spend money with your business. Photos, addresses, hours, etc. - this isn't about Local SEO. This is about having someone trust the information and understand what is open, where you are, and just what is going on. People want to get out, they want to travel but if they go out of the way to visit you and you are closed. Why would we try again?
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Oh sorry, we know Google has the wrong hours - so why not fix it? Oh sorry, that schedule/PDF on the site was from Spring Break and not Spring 2021 - then why is it still on the site and why wasn't the dates clear? Why are there no hours or photos (mini golf course on hotel's website) - hotels are awesome examples of doing this poorly. Dave found so many "bad" examples while on a recent trip. Outdated Info = Loss of Business You could be losing short and long term business based on how people react with your site, social profiles and more. It can be a pain to keep things up but for a user the goal is to make it easy for consumers to spend money with your business. Photos, addresses, hours, etc. - this isn't about Local SEO. This is about having someone trust the information and understand what is open, where you are, and just what is going on. People want to get out, they want to travel but if they go out of the way to visit you and you are closed. Why would we try again?
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