This episode features Brandon in the guest seat, originally published on the Nice Guys on Business podcast. Branding legend Brandon Coleman Jr joins the Nice Guys Podcast, sharing decades of valuable insights on the power of brand alignment. From defining a brand as a "promise wrapped in a delivery" to discussing how success can erode brands, Brandon provides an expert’s perspective on building and maintaining a strong, consistent brand. Learn the importance of aligning every customer touchpoint with brand promises, the challenges entrepreneurs face in prioritizing branding, and Brandon's inspiring journey of relaunching his branding career in this new phase of his career. This conversation is a must-listen for any business owner seeking to strengthen their brand.

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

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Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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(00:00:04) Intro

(00:01:35) About Brandon Coleman Jr.

(00:02:40) Branding in 1976

(00:03:51) Brand is a Promise

(00:04:54) Turnkey and Messaging

(00:05:30) Branding as Making a Promise

(00:06:10) Brand Promise for Entrepreneurs

(00:08:43) Branding Before Modern Era

(00:11:14) Brand Alignment

(00:14:20) No Perfect Brand Alignment

(00:18:11) Podcast Name Critique

(00:22:20) Rethinking Safety Announcements

(00:23:31) Brand Consistency and Fun

(00:26:21) Success Eroding Brands

(00:27:29) Brands Morphing

(00:30:01) Brand Loyalty

(00:31:32) Selling Company Motivation

(00:35:31) Starting a Consulting Firm

(00:39:53) Hidden Power of Brand Alignment

Discover the Top 7 Potholes that will knock your brand out of alignment and give your business a bumpy ride. Branding guru Brandon Coleman Jr shares his insights from 50 years of guiding clients along the road to success and identifies the unforeseen issues that hobble the smooth ride for many entrepreneurs. Avoid these surprising problem spots in your business journey and get in alignment to turn your Brand ON!!

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

————

Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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(00:00:04) Intro

(00:00:41) Pothole 1- Internal Marketing Employees

(00:03:47) Pothole 2- External Marketing Vendors

(00:05:39) Pothole 3- The Owner's Forest

(00:06:36) Pothole 4- Personal Pride And Success

(00:09:28) Pothole 5- The Wrong Brand Or Concept

(00:10:15) Pothole 6- Compromising To Please Others

(00:11:19) Pothole 7- Unintentional Morphing

Send me your question and I'll answer it @ https://www.brandoncolemanjr.com/brand-on/

Just like the very best championship-level athletes, entrepreneurs are responsible for leading their team, and their brand, to victory. Whether you were blessed with the gift of situational awareness and can see the whole business playing field at once, or you need guidance and support to align your brand, understanding the imperative need of leadership in a brand alignment initiative is critical. Building a truly aligned brand is no easy feat - it requires courageous leadership, clear communication of your vision, and meticulous attention to detail across every customer touchpoint. In this episode, brand legend Brandon Coleman Jr shares the essential leadership elements to help you become a brand alignment superstar and lead your organization to new heights of trust, loyalty, and long-term success. Get ready to turn your Brand ON!!

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON!! The Book

https://www.brandoncolemanjr.com/order-book/

————

Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

There is no greater consumer joy than experiencing an aligned brand. Discover the hidden power of brand alignment and what an aligned brand can achieve. Brandon Coleman Jr, a branding legend, shares insights from his 50 years of strategic brand consulting to reveal why truly aligned brands are so elusive. Learn what it takes to create an aligned brand from the captivating story of Buc-ee’s, the Texas phenom convenience store chain that has perfected brand alignment. Learn how to find your own point of alignment to turn your Brand ON! This episode is a must-listen for entrepreneurs seeking to create a truly aligned brand.

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

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Brand ON! Acclaimed Award Nomination form

Link: https://www.brandoncolemanjr.com/order-book/

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Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

(00:00:04) Intro

(00:02:49) Aligned Brands

(00:08:56) Brand Dilution

(00:10:57) Buc-ee's Case Study

(00:17:55) Outro

Great brand alignment is part art, part science, and a whole lot of common sense. Branding legend Brandon Coleman Jr unpacks how brands are successfully aligned so entrepreneurs can avoid the pitfalls of self-proclaimed “experts”. Whether you are launching a new venture or revitalizing an established business, this episode will equip you with the insights to Turn Your Brand ON!

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

————

Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

(00:00:04) Introduction

(00:02:59) Brand Alignment: Art, Science, or Common Sense?

(00:09:30) The Three Elements of Brand Alignment

(00:10:47) The True Brand Alignment Leader

(00:15:40) Outro

Brand Alignment is what sets the enormously successful businesses apart from the rest. Ironically, it is also the most overlooked, critically strategic differentiator that can catapult an entity from good to great. In this episode, Brandon Coleman Jr describes what brand alignment is, versus what it most certainly is not, and why brand alignment is the strategic key to business success.

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

————

Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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(00:00:04) Introduction

(00:02:58) Brand Alignment as a Powerful Weapon

(00:04:08) Defining Brand Alignment

(00:05:15) Eight Reasons Why Brand Alignment is Powerful

(00:09:05) Brand Alignment Beyond Business

(00:09:56) Closing Remarks

Are you BRAND ON! or BRAND OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and actionable ideas to help you elevate your brand and maximize your life potential.

Dropped every Tuesday morning, this fun show is designed to help you understand the power of brand alignment in business and life. Brandon's philanthropic knowledge transfer pours out in this entertaining podcast that covers so much more than brand alignment and business growth. Tune in and get ready to “Turn Your Brand ON!”

Ask Brandon ANY Question! https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book https://www.brandoncolemanjr.com/order-book/

Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: https://www.facebook.com/officialbrandoncolemanjr