The Brand ON! Show

著者: Brandon Coleman Jr
  • サマリー

  • Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and actionable ideas to help you elevate your brand and maximize your life potential.

    Dropped every Tuesday morning, this fun show is designed to help you understand the power of brand alignment in business and life. Brandon's philanthropic knowledge transfer pours out in this entertaining podcast that covers so much more than brand alignment and business growth. Tune in and get ready to “Turn Your Brand ON!”

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あらすじ・解説

Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and actionable ideas to help you elevate your brand and maximize your life potential.

Dropped every Tuesday morning, this fun show is designed to help you understand the power of brand alignment in business and life. Brandon's philanthropic knowledge transfer pours out in this entertaining podcast that covers so much more than brand alignment and business growth. Tune in and get ready to “Turn Your Brand ON!”

エピソード
  • Nice Guys Podcast with Guest Brandon Coleman Jr “Brandon Coleman Jr: Branding Is Everything!”
    2024/11/05

    This episode features Brandon in the guest seat, originally published on the Nice Guys on Business podcast. Branding legend Brandon Coleman Jr joins the Nice Guys Podcast, sharing decades of valuable insights on the power of brand alignment. From defining a brand as a "promise wrapped in a delivery" to discussing how success can erode brands, Brandon provides an expert’s perspective on building and maintaining a strong, consistent brand. Learn the importance of aligning every customer touchpoint with brand promises, the challenges entrepreneurs face in prioritizing branding, and Brandon's inspiring journey of relaunching his branding career in this new phase of his career. This conversation is a must-listen for any business owner seeking to strengthen their brand.


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    Ask Brandon ANY Question!


    https://www.brandoncolemanjr.com/brand-on/#index


    Pre-Order Brand ON! The Book


    https://www.brandoncolemanjr.com/order-book/


    ————


    Connect and Follow Brandon Coleman Jr


    Email: bcj@brandoncolemanjr.com

    Website: www.brandoncolemanjr.com

    LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

    YouTube: https://www.youtube.com/@brandoncolemanjrofficial

    Facebook: www.facebook.com/officialbrandoncolemanjr


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    (00:00:04) Intro

    (00:01:35) About Brandon Coleman Jr.

    (00:02:40) Branding in 1976

    (00:03:51) Brand is a Promise

    (00:04:54) Turnkey and Messaging

    (00:05:30) Branding as Making a Promise

    (00:06:10) Brand Promise for Entrepreneurs

    (00:08:43) Branding Before Modern Era

    (00:11:14) Brand Alignment

    (00:14:20) No Perfect Brand Alignment

    (00:18:11) Podcast Name Critique

    (00:22:20) Rethinking Safety Announcements

    (00:23:31) Brand Consistency and Fun

    (00:26:21) Success Eroding Brands

    (00:27:29) Brands Morphing

    (00:30:01) Brand Loyalty

    (00:31:32) Selling Company Motivation

    (00:35:31) Starting a Consulting Firm

    (00:39:53) Hidden Power of Brand Alignment

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    43 分
  • The Top 7 Potholes
    2024/10/29

    Discover the Top 7 Potholes that will knock your brand out of alignment and give your business a bumpy ride. Branding guru Brandon Coleman Jr shares his insights from 50 years of guiding clients along the road to success and identifies the unforeseen issues that hobble the smooth ride for many entrepreneurs. Avoid these surprising problem spots in your business journey and get in alignment to turn your Brand ON!!

    ————


    Ask Brandon ANY Question!


    https://www.brandoncolemanjr.com/brand-on/#index


    Pre-Order Brand ON! The Book


    https://www.brandoncolemanjr.com/order-book/


    ————

    Connect and Follow Brandon Coleman Jr


    Email: bcj@brandoncolemanjr.com

    Website: www.brandoncolemanjr.com

    LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

    YouTube: https://www.youtube.com/@brandoncolemanjrofficial

    Facebook: www.facebook.com/officialbrandoncolemanjr


    ————


    (00:00:04) Intro

    (00:00:41) Pothole 1- Internal Marketing Employees

    (00:03:47) Pothole 2- External Marketing Vendors

    (00:05:39) Pothole 3- The Owner's Forest

    (00:06:36) Pothole 4- Personal Pride And Success

    (00:09:28) Pothole 5- The Wrong Brand Or Concept

    (00:10:15) Pothole 6- Compromising To Please Others

    (00:11:19) Pothole 7- Unintentional Morphing

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    15 分
  • Brand Alignment Leadership
    2024/10/22

    Send me your question and I'll answer it @ https://www.brandoncolemanjr.com/brand-on/

    Just like the very best championship-level athletes, entrepreneurs are responsible for leading their team, and their brand, to victory. Whether you were blessed with the gift of situational awareness and can see the whole business playing field at once, or you need guidance and support to align your brand, understanding the imperative need of leadership in a brand alignment initiative is critical. Building a truly aligned brand is no easy feat - it requires courageous leadership, clear communication of your vision, and meticulous attention to detail across every customer touchpoint. In this episode, brand legend Brandon Coleman Jr shares the essential leadership elements to help you become a brand alignment superstar and lead your organization to new heights of trust, loyalty, and long-term success. Get ready to turn your Brand ON!!


    ————


    Ask Brandon ANY Question!

    https://www.brandoncolemanjr.com/brand-on/#index


    Pre-Order Brand ON!! The Book

    https://www.brandoncolemanjr.com/order-book/


    ————


    Connect and Follow Brandon Coleman Jr


    Email: bcj@brandoncolemanjr.com

    Website: www.brandoncolemanjr.com

    LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

    YouTube: https://www.youtube.com/@brandoncolemanjrofficial

    Facebook: www.facebook.com/officialbrandoncolemanjr

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    12 分

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