There is no greater consumer joy than experiencing an aligned brand. Discover the hidden power of brand alignment and what an aligned brand can achieve. Brandon Coleman Jr, a branding legend, shares insights from his 50 years of strategic brand consulting to reveal why truly aligned brands are so elusive. Learn what it takes to create an aligned brand from the captivating story of Buc-ee’s, the Texas phenom convenience store chain that has perfected brand alignment. Learn how to find your own point of alignment to turn your Brand ON! This episode is a must-listen for entrepreneurs seeking to create a truly aligned brand.

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(00:00:04) Intro

(00:02:49) Aligned Brands

(00:08:56) Brand Dilution

(00:10:57) Buc-ee's Case Study

(00:17:55) Outro