This episode features Brandon in the guest seat, originally published on the Nice Guys on Business podcast. Branding legend Brandon Coleman Jr joins the Nice Guys Podcast, sharing decades of valuable insights on the power of brand alignment. From defining a brand as a "promise wrapped in a delivery" to discussing how success can erode brands, Brandon provides an expert’s perspective on building and maintaining a strong, consistent brand. Learn the importance of aligning every customer touchpoint with brand promises, the challenges entrepreneurs face in prioritizing branding, and Brandon's inspiring journey of relaunching his branding career in this new phase of his career. This conversation is a must-listen for any business owner seeking to strengthen their brand.

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

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Connect and Follow Brandon Coleman Jr

Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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(00:00:04) Intro

(00:01:35) About Brandon Coleman Jr.

(00:02:40) Branding in 1976

(00:03:51) Brand is a Promise

(00:04:54) Turnkey and Messaging

(00:05:30) Branding as Making a Promise

(00:06:10) Brand Promise for Entrepreneurs

(00:08:43) Branding Before Modern Era

(00:11:14) Brand Alignment

(00:14:20) No Perfect Brand Alignment

(00:18:11) Podcast Name Critique

(00:22:20) Rethinking Safety Announcements

(00:23:31) Brand Consistency and Fun

(00:26:21) Success Eroding Brands

(00:27:29) Brands Morphing

(00:30:01) Brand Loyalty

(00:31:32) Selling Company Motivation

(00:35:31) Starting a Consulting Firm

(00:39:53) Hidden Power of Brand Alignment