Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Susanna Reay.

Susanna is an award-winning authority business mentor, author and speaker who brings creative, streamlined solutions into SMBs. Trained in both design and business strategy, she is able to decode complex ideas into profitable, scalable offers.

Susanna is the author of The Introvert Way® Roadmap, with a second book in the works. She developed the Sparkle Frameworks® which form part of her programmes and serve as a catalyst for growth for clients who integrate them into their businesses.

Susanna talks through her business model and what she means when she says 'creative solutions'. She also shares how her background and previous experience give her a unique perspective on her clients' challenges.

She and Gudrun talk about why and how to find a business coach and why you should ask your peers for help and support. Susanna explains why she thinks positioning is key, especially if you want to be acknowledged as an expert.

She explains the inspiration behind her recent online conference and what made it different and disruptive, and shares her thoughts on how business owners can be more creative.

Timestamps

• 00:45 – 02:20: What Susanna means by creative solutions
• 03:00 – 05:44: How Susanna came up with her particular business model
• 07:44 – 10:03: Why you need to listen to your peers and ask for help
• 11:37 – 16:47: Why you need to be discerning when looking for a business coach
• 19:45: 24:30: The importance of positioning
• 27:41 – 38:01: Susanna’s disruptive online conference, Super-Fast Authority
• 44:20 - 45:25 : Susanna’s advice to someone wanting to more creative in business

Useful Links

• Visit Susanna's website
• Connect with Susanna on LinkedIn
• Free Resource: Free Expert Business Assessment
• Interactive workspace: Miro board
• Create hero content to make your business stand out

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Amanda Webb.

Amanda calls herself an analytics geek and is based in the Republic of Ireland. She is a digital marketing ROI and analytics mentor, trainer & consultant and helps her clients to get more ROI from your digital marketing.

The former host of the long-running and successful Digital Coffee Show, she now hosts the Analytics Show, a live video show delving into all things marketing and analytics.

Amanda explains exactly what an analytics geek is and how she found herself niching into the subject. She and Gudrun talk extensively about their experiences of business coaching and why entrepreneurs should consider investing in it.

They also talk about attending business conferences and the benefits of being an attendee. This show was recorded just before Christmas 2024, so Amanda shares how she builds a unique advent calendar every year!

Timestamps

• 04:49- 06:01: What is an analytics geek
• 06:11 – 08:59: How Amanda niched into analytics
• 09:55 – 11:49: The benefits of business coaching
• 14:57 – 18:30: Amanda’s experiences with live video shows
• 19:51 – 22:39: Novelty advent calendars
• 24:26 – 27:58: Why business owners should go to conferences
• 32:38 – 34:47: Amanda’s creative hobbies

Useful Links

• Visit Amanda’s website
• Subscribe to Amanda's channel: That Analytics Show
• Business conference: Atomicon
• Business conference: MarketEd.Live
• Coaching and mastermind programme: Atomic Rebels
• Business coach: Mike Cole
• Self-perception profile: Motivational Maps
• Business conference: Social Media Marketing World
• Get some inspiration for your blogs: Content Campfire

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Robinson.

Laura is a marketing and copywriting mentor for online business owners. She helps business owners to sell their online services, programmes, courses and memberships with ease, confidence and joy.

She is also the author of The Comfy Business Playbook, a self-guided manual for creating a business that fits around your life and your needs, rather than the other way round.

Laura explains why she decided to start her own copywriting business, why she prefers Voxer to Zoom and how she came up with the business model she uses today.

She also discusses how she accidentally became the author of a book and how it helps people to think about their own companies. Laura also shares her thoughts on how business owners can be more creative.

Timestamps

• 01:44 – 04:02: Why creatives struggle to price and sell their services
• 04:33 – 07:37: Why Laura uses Voxer for client calls
• 08:45 – 10:52: Why traditional employment doesn’t work for everyone
• 12:16 –15:21: Why Laura wrote her book, The Comfy Business Playbook
• 16:20 – 18:58: Why you don’t have to strive for a six-figure business
• 21:43 – 25:53 Laura’s business model
• 28:28 - 29:36: How business owners can be more creative

Useful Links

• Visit Laura's website
• Sign up for Laura's newsletter
• The Apple Cart interview with Kristina Adams
• Buy Laura’s book, The Comfy Business Playbook
• Walkie-talkie smartphone app: Voxer
• Productivity tool: Notion
• Business and marketing conference: Atomicon
• Online business strategist: Elizabeth (Lizzy) Goddard
• See my 'Everything Page' inspired by Lizzy Goddard