Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Susanna Reay.

Susanna is an award-winning authority business mentor, author and speaker who brings creative, streamlined solutions into SMBs. Trained in both design and business strategy, she is able to decode complex ideas into profitable, scalable offers.

Susanna is the author of The Introvert Way® Roadmap, with a second book in the works. She developed the Sparkle Frameworks® which form part of her programmes and serve as a catalyst for growth for clients who integrate them into their businesses.

Susanna talks through her business model and what she means when she says 'creative solutions'. She also shares how her background and previous experience give her a unique perspective on her clients' challenges.

She and Gudrun talk about why and how to find a business coach and why you should ask your peers for help and support. Susanna explains why she thinks positioning is key, especially if you want to be acknowledged as an expert.

She explains the inspiration behind her recent online conference and what made it different and disruptive, and shares her thoughts on how business owners can be more creative.

Timestamps

• 00:45 – 02:20: What Susanna means by creative solutions
• 03:00 – 05:44: How Susanna came up with her particular business model
• 07:44 – 10:03: Why you need to listen to your peers and ask for help
• 11:37 – 16:47: Why you need to be discerning when looking for a business coach
• 19:45: 24:30: The importance of positioning
• 27:41 – 38:01: Susanna’s disruptive online conference, Super-Fast Authority
• 44:20 - 45:25 : Susanna’s advice to someone wanting to more creative in business

Useful Links

• Visit Susanna's website
• Connect with Susanna on LinkedIn
• Free Resource: Free Expert Business Assessment
• Interactive workspace: Miro board
• Create hero content to make your business stand out