Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Amanda Webb.

Amanda calls herself an analytics geek and is based in the Republic of Ireland. She is a digital marketing ROI and analytics mentor, trainer & consultant and helps her clients to get more ROI from your digital marketing.

The former host of the long-running and successful Digital Coffee Show, she now hosts the Analytics Show, a live video show delving into all things marketing and analytics.

Amanda explains exactly what an analytics geek is and how she found herself niching into the subject. She and Gudrun talk extensively about their experiences of business coaching and why entrepreneurs should consider investing in it.

They also talk about attending business conferences and the benefits of being an attendee. This show was recorded just before Christmas 2024, so Amanda shares how she builds a unique advent calendar every year!

Timestamps

• 04:49- 06:01: What is an analytics geek
• 06:11 – 08:59: How Amanda niched into analytics
• 09:55 – 11:49: The benefits of business coaching
• 14:57 – 18:30: Amanda’s experiences with live video shows
• 19:51 – 22:39: Novelty advent calendars
• 24:26 – 27:58: Why business owners should go to conferences
• 32:38 – 34:47: Amanda’s creative hobbies

Useful Links

• Visit Amanda’s website
• Subscribe to Amanda's channel: That Analytics Show
• Business conference: Atomicon
• Business conference: MarketEd.Live
• Coaching and mastermind programme: Atomic Rebels
• Business coach: Mike Cole
• Self-perception profile: Motivational Maps
• Business conference: Social Media Marketing World
• Get some inspiration for your blogs: Content Campfire