Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Robinson.

Laura is a marketing and copywriting mentor for online business owners. She helps business owners to sell their online services, programmes, courses and memberships with ease, confidence and joy.

She is also the author of The Comfy Business Playbook, a self-guided manual for creating a business that fits around your life and your needs, rather than the other way round.

Laura explains why she decided to start her own copywriting business, why she prefers Voxer to Zoom and how she came up with the business model she uses today.

She also discusses how she accidentally became the author of a book and how it helps people to think about their own companies. Laura also shares her thoughts on how business owners can be more creative.

Timestamps

• 01:44 – 04:02: Why creatives struggle to price and sell their services
• 04:33 – 07:37: Why Laura uses Voxer for client calls
• 08:45 – 10:52: Why traditional employment doesn’t work for everyone
• 12:16 –15:21: Why Laura wrote her book, The Comfy Business Playbook
• 16:20 – 18:58: Why you don’t have to strive for a six-figure business
• 21:43 – 25:53 Laura’s business model
• 28:28 - 29:36: How business owners can be more creative

Useful Links

• Visit Laura's website
• Sign up for Laura's newsletter
• The Apple Cart interview with Kristina Adams
• Buy Laura’s book, The Comfy Business Playbook
• Walkie-talkie smartphone app: Voxer
• Productivity tool: Notion
• Business and marketing conference: Atomicon
• Online business strategist: Elizabeth (Lizzy) Goddard
• See my 'Everything Page' inspired by Lizzy Goddard