エピソード

  • Social Media Minute - Challenge 8: Local Business Shoutouts

    Social Media Minute - Challenge 8: Local Business Shoutouts
    2022/08/16
    1 分
  • Starbucks Sessions Episode 2 - Using SEXY Content to Close More Deals

    Starbucks Sessions Episode 2 - Using SEXY Content to Close More Deals
    2022/07/19
    How Sexy Content Closes Deals INTRO Oquendo here. And I am excited to dive into episode number two of the Starbucks sessions, extremely, extremely excited. And so let's dive right into this. SEXY CONTENT BOOSTS SALES We're going to be talking today about sexy content and how sexy content boosts your sales. All right. So there's a concept that I've discussed on other episodes of the podcast, where it talks about stopping the scroll, the entire. STOPPING THE SCROLL Objective of our content and thumbnails and images and video and whatever is to stop people from scrolling. Because for the most part as consumers, we go on social media and we are scrolling, scrolling, scrolling, scrolling, scrolling, until something stops our attention. Then we double tap it. Keep going, keep going, keep going. Oh, that's so funny. Let me comment. Oh my gosh, they got engaged. Let me comment. And you, and that's what you, that's essentially how most people use their social. And so you have to force people to stop scrolling. WHAT MAKES CONTENT SEXY? All right. Now what makes content sexy? 1. IT'S NOT DISTRACTING Number one is it's not distracting, at least not in a bad way. What do I mean by that? I mean that it's not distracting in the sense that there's poor lighting or there's bad audio or the quality of the video is pixelated or things are not cut off. Like for example, content that has SubT. Sometimes I see this all the time. People want to they want to arrange things on the screen, how it makes sense to them, not realizing that when it transitions over into a REEL or into a video post or a story there are guidelines. There are there's guide areas that need to be accounted for, for example, if you're posting a reel at the bottom, you need space for the caption and for the, the image of your profile on the right. So you need some separation so that you can leave space for people to like, for people to comment for people to share for people to save. All of that stuff has to be accounted for when you're putting together your video. I'm not gonna be posting a video of myself all the way over here, because I know that the the, the, the controls to lie common and all that. Are on that section. So you wanna make sure that your video and that your content is properly formatted so that it's not distracting in a bad way. In other words, you're not, your audience is not having to fight in order to read what needs to be read or see what needs to be said. And they're not having to suffer through trying to understand why this is not resonating with them. So it's super. 2. IT IS INTRIGUING/ATTRACTIVE second thing is that it is intriguing and it is attractive. What do I mean by that? By that and this is something that I learned from from the social marketing queen herself, Caitlin, Rhode she does a lot of transitions. So whenever she's doing reels, she transitions, it might be, she taps the screen or it might be, she brings the phone up and then she brings it around. It might be, she puts the phone on the ground and stomps on it, whatever it. She's doing that because it is keeping the viewer enticed and keeping the viewer engaged in what it is that her message is trying to communicate. And so a lot of times she does this, right? She does the spirit fingers. So there are things that you can learn from watching other people who are killing it in social media, doing their thing. And so part of what makes her content sexy is that it is intriguing and attractive. It has titles where they need to be. It has movement. It has transitions. And so people are engaging with her content because it is engaging content. And 3. IT FORCES PEOPLE TO TAKE ACTION the last thing that makes content sexy is that it makes people have to take action. The first time I saw my wife, I knew I have to go and talk to her. Because she was sexy. And so it's really important that whatever content we're putting out there. Forces people to have to stop scrolling, double tap, to like it, share it, save it comment on it and respond and react to the content that you're putting out there. Super, super important. And now, SEXY CONTENT BREAKDOWN let's talk about the content breakdown. Okay. 80/20 RULE I live by the 80 20 rule for two things. Number one is video versus everything. Okay. That's carousel that's static content video should be 80% of your content, minimum, minimum. Okay. It should be 80% of your content. Why? Because video number one ranks the highest on the algorithms. Number two video is what engages people and keeps people on your actual profile longer than anything else. I can look at an image and keep. But if I want to get the entire message of your video, I have to watch the video. And so it's really, really important that you value and you use video as much as you possibly can, if you are not excited to do video, if you are not good at doing video, if you feel like you're never going to adapt video, I have to apologize to you because you're probably going to ...
    続きを読む 一部表示
    28 分
  • Social Media Minute - Challenge 7: Go LIVE

    Social Media Minute - Challenge 7: Go LIVE
    2022/07/05
    2 分
  • Starbucks Sessions Episode 1 - Finding Your Ideal Clients

    Starbucks Sessions Episode 1 - Finding Your Ideal Clients
    2022/06/21
    Finding Your Ideal Client   Hello everybody. And welcome to the very first episode in a series that I am calling the Starbucks sessions. And so every episode from the Starbucks sessions will be filmed in an actual Starbucks and will be recorded in actual Starbucks like I am right now. And I want to go ahead and get started with today's episode, which is all about finding your ideal clients. All right. Finding your ideal clients is so pivotal to the success. And the organization of your business as a realtor. All right. And I know that you've probably heard this before you wanna find out who your ideal client is, but most people have no idea what that even means. Okay. And so I want to unpack that for you today. So let's dive right in.   1. KNOWING YOUR IDEAL CLIENT NARROWS DOWN YOUR EFFORTS All right. So the reason why it's so important for you to find your ideal clients is because it narrows down all of your efforts when it comes to marketing, when it comes to organization and when it comes to advertisement place. Okay. What does that mean? That means that you don't have to work your tail off to promote to everybody because the truth of the matter is last month, 3,700 homes sold in my county. I'm not marketing to all 3,700 of those types of clients. I'm only marketing to my specific group. A wise man once said that riches are in the niches. And so you wanna find. Your audience and you wanna really hone in all of your efforts on those people, because it's a lot easier to serve a hundred people than it is to serve a million people. All right. And so I want to start there.   2. MAKES MARKETING EASIER The second reason why it's important is cuz it makes it easier for you to market. When you're focusing on one segment again, it's, it's doing less work and getting better results with doing less work and. Instead of you trying to reach everybody in every price range in every market it's a lot easier for you to hone in. It's the same concept of having a farm, right? You don't sell real estate all over the state of Florida. You focus in on an area that is where your clients are, where your clients are your ideal clients live or where they wanna live. And then you work that farm. And so it's been exhausted. Hopefully by the time that you've exhausted that farm, you're getting tons of referral clients from all the people that you have worked with in that farm. And it continues to grow your business, but it allows you to focus in on one place instead of an entire area or an entire market. All right. And then the third reason why it's so important is because it allows you to gear all of your business, your entire marketing efforts to that one, avatar. Okay. And when I say avatar, essentially, you're going to do the following with me.   BUILDING IDEAL CLIENT AVATAR You're going to take a dry erase board or take a pen and paper, and you're going to draw a stick figure.   1. NAME YOUR AVATAR Okay. I want you to give that stick, figure a name. It is going, you're gonna draw one stick figure for a man and one stick figure for a woman and you are going to give those people names. Okay.   2. DESCRIBE AVATAR IN DETAIL What you're gonna do is now you are going to make a very detailed description of. Okay, you're going to write down their age. You're gonna write down the type of work that they do. You're gonna write down the makeup of their family. Are they divorced? Are they single? Are they married? Do they have kids? Are they, adopted parents are, what is the makeup of that family? Okay.   3. WHAT ARE THEIR INTERESTS? Then you're gonna start making a list of all of their interests. Okay. All of their interests. And what you're gonna do is you're gonna, what kind of. Places do they like to eat at what type of books do they read? What type of sports do they like? Who's their favorite sports team? How do they dress? How much do they make? Where do they live? Where do they wanna live? And what motivates them, what scares them? What makes 'em cry? You want to get all of these things figured out so that when you have made a very detailed description of what it is that you want that your avatar, that you're trying to target is you're able to focus. You're marketing to speak to directly to that person. If you know what makes them cry, if you know what makes them laugh, if you know what makes them scared, if you know what motivation they, they, or what motivates them, what their, why is, what motivates them to make decisions, then it's a lot easier for you to curate all of your content, to speak directly to that type of person and give them the type of message that they need in order to propel them to do business with you. Okay.   4. ONLY DO ONE GROUP FIRST And so you wanna start with one group of avatars. Okay. Cause again, the whole concept of this is to narrow down your audience. And so you don't want to have 15 different avatars. You want to have a very specific set of avatars, a man and a woman so that if you are ...
    続きを読む 一部表示
    15 分
  • Social Media Minute - Challenge 6: Get Reviews

    Social Media Minute - Challenge 6: Get Reviews
    2022/06/07

    This is Joel Oquendo with the social media, for realtors podcast. And today I want to welcome you to this social media minute, where we give you one task to implement into your real estate business, social media profiles today. Hey, what's going on? Everybody. Today's episode is all about getting reviews. All right. So here's your task for the day. I want you to go. And to your profiles. And I want you to get a link that leads people to your review page, whether that's on Google or whether that's on Facebook or whether that's on Zillow, premier agent, or realtor.com, wherever it is that people are able to leave you reviews. I want you to get all those links together, and I want you to start sending out messages. Listen, if you don't have any past clients, Tell people to leave you reviews speaking to the, to the customer service qualities that you possess. All right. If I, if I've ever been reliable, if I've ever helped you out, if I've ever come through in clutch, I want you to leave a review. Speaking to that, you don't have to lie and say that I sold you a house. Remember guys is not about the knowledge that you have, but the action that you take, all right, we'll see you out there.
    続きを読む 一部表示
    1 分
  • Engagement Boosting Hacks

    Engagement Boosting Hacks
    2022/05/31
     My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market.  Hey, what's going on everybody today, we're going to be talking about engagement, boosting tips and how the algorithms handle engagement on social media networks. And so I'm going to dive right into it. Algorithms prioritize engagement above everything else on social media platforms. And the reason why this is, is because the ability to capture an audience and keep them engaged on any particular platform, whether it's Facebook, Instagram, YouTube, Twitter.  LinkedIn, Pinterest, whatever. Though, that's, what's going to get most rewarded because the networks want to keep people engaging on their platforms as long as possible. All right. A Facebook ad that takes a person from Facebook to a landing page or to their website is always going to perform less than a.  You know, add that keeps somebody engaged on Facebook. So for example, there's a Facebook ad type that allows you to generate leads within Facebook and they fill out a forum right there on Facebook. Those ads perform better than an ad that takes somebody to your website. Why? Because it doesn't take the person out of the platform.  Currently engaging on. And so this is true for all of the different networks. They all will prioritize engagement because engagement is what keeps people on their platform. All right. That means that they get to make more money. They get to show more ads. They get paid more from different companies for advertising and then so on and so forth.  Right. And so when it comes to us as realtors, we want to make sure that we're getting a lot of engagement because the more engagement we get, the more. The social media platforms, push our content out to more people. All right. And so the first tip that I'm going to give you guys to accomplish this in your business, and I hope that this is really practical and that you can start implementing this right away.  The first engagement boosting tip is to use globally high engaging content. Okay. Or you can call this evergreen content that performs very well. There's a lot of different categories, but the ones that we're going to go over, the four that we're going to go over today is going to be an engagement.  Boosting posts. Number one is going to be an educational posts. All right. People are flocking to social media platforms more and more now to learn stuff, right. There's been a huge increase in followings on pages that teach about investments and cryptocurrency and you know, house flipping and you know, anything educational, even cooking.  Platforms or not platforms, but the cooking pages are getting more engagement in DIY pages. And so if you are a realtor who has got the heart of a teacher, this is really great news for you because there's so much misinformation about real estate out there already. And there's so many myths.  There's so much misinformation about even the market conditions and stuff. That you have the opportunity to jump on your social media networks and really drive home educational content that will educate your audience and make them your ideal client, right? Because you would have educated them. They'll know what, you know, they'll think how you think and the more educational content you put out there, the more appreciative your audience is going to be, that you've taught them things that they might not have known, or that they might've had a misunderstanding or, you know, You know, misinformation about.  And so the next one is humor. All right. Humor is in credibly, incredibly high engaging. It's probably one of the things, you know, when you think about why people go on social media, a lot of people go on social media because they just want to be entertained. So if you think about that, right, if you've ever jumped on if you've ever seen.  And you're scrolling through those reels. You could be scrolling for a long time and that rabbit hole can go as deep as you want it to go. And so humor is almost always one of the things that keeps people on the platforms because they just die laughing at memes or videos of fails or whatever the, the engagement, you know, whatever that content is.  That's keeping users engaged on the platform. Humor, almost always trumps anything else. And so when it comes to humor, if you're a funny person, be a funny person, right? Social media is not the place to be as a serious buttoned up. You know, we're not expecting you to act on social media, how you would act in front of, you know, your million dollar.  Although, if it's part of your brand, you know, be yourself unapologetically. Right? And so if you're a funny person, be funny on social media, people want to work with people who they like, all right. People want to work with people who they like, and this is all part of putting your personality out there ...
    続きを読む 一部表示
    13 分
  • Social Media Minute - Challenge 5: GoogleMyBusiness Profile Setup

    Social Media Minute - Challenge 5: GoogleMyBusiness Profile Setup
    2022/05/10

    This is Joel Oquendo with the social media, for realtors podcast. And today I want to welcome you to this social media minute, where we give you one task to implement into your real estate business, social media profiles today. Hey, what's going on everybody. This is Joe well, and your challenge for the day is going to be to set up your Google, my business profile. You're going to go on Google and you're going to go. Google my business. All right. And once it comes up, you're going to go through all the steps to set it up. What you're going to want to do is you're going to put one, to put a decent headshot on there. You're going to want to name yourself whatever your name is. Dash the city that you serve. Realtor. All right. Super important. So that when people Google you, you rank a little bit higher by naming yourself. That way. Finally, what you're going to do is you're going to go through the whole process to verify your identity, and then you will be able to send people a link to leave you Google reviews, super, super, super important. All right. Remember guys, it's not about the knowledge that you have, but the action that you take, we'll see you out there.
    続きを読む 一部表示
    1 分
  • Desired Outcomes

    Desired Outcomes
    2022/04/26
    My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market.  Hey, what's going on. Everybody. Today's topic is the reasons why people hire real estate agents and what we want to accomplish on social media to get us to get hired as real estate agents. And so today I'm going to dive right into it. There are three reasons typically why people will hire a real estate agent.  Number one is because they trust you. All right. Number two is they feel like they know what you're talking about. And number three is that they like you. Okay. They like you. And so with this in mind, when it comes to social media, marketing and branding, we have to look at our social platforms as business tools, rather than a social tool.  Like we discussed in the episode about the dream 100. If you haven't heard that episode, please go back and listen to it. I promise you it will not disappoint. Now when it comes to social media, we want to accomplish four things. We want to number one, appear to always be working. Number two appear to be the expert.  Number three, generate business, duh. And number four, we want to brag about it. Okay. Now I'm sure that everybody here has at, at some point or another seen one of those pictures of somebody holding up a sign just closed, said yes to the address. You know, holding the keys in front of the house, all that, all that good stuff.  So when we close deals, we want to brag about. When it comes to the reasons why people hire real estate agents, the first thing is that they trust you. Right? And in order to get somebody to trust you, you have to prove yourself to them, right? You cannot just expect to go out and get hired. Without you proving yourself to somebody.  Now, this is really a touchy subject when it comes to people and getting hired by. Their family members or getting hired by their close friends and family. When they first get licensed, because sometimes when realtors get licensed, they think, Hey, I've been a realtor for a week. And now everybody who knows me has to hire me as their agent or else they're dead to.  That is not the case at all. If there's one thing I learned from my wife is to never, ever act as if you are entitled to anything. And so even with the people that we know and that we love, we still want to make an effort to earn their business. Okay. We want to earn their business. And then that means in a lot of cases that we are not going to just assume that they're going to hire us because they know us.  Because that is not how we would hire anybody. Right. We don't just let somebody operate on our kidneys because we know them. Right. We let people operate in our kidneys because they've gone to school. They've gotten educated and they've done it before they have experienced by doing it. And so. It's super important that we realize this guys, because it will save you a lot of headaches when it comes to friction within your family, because they did or didn't hire you for what you thought you deserve to be hired for.  Okay. Now, when it comes to. People trusting you, you have to prove yourself to them, right. So do you want to appear to always be working? What do I say appear? I say appear because with social media, one of the great things about it is that there are some hacks that you can do that will allow you to look like you are out there doing tons of business and always working.  One of those things is I personally schedule all of my content. So for example, if I am going to be at baseball with my son on Saturday morning I will post a video of me doing a showing in an apartment or in a house. Right? Why do I do that? I do that so that I'm able to be present for my son in his baseball, but also appear to everyone else in the world to be working so that I don't look like I am slacking on my responsibilities as a realtor.  And so that I don't actually slack on my responsibilities as a father. Okay. And so that's one way that you can appear to always be working. So whenever I go and I show apartments, what I do is I will go and I will record multiple videos. Or if I'm showing a house that I'm going to sell to a buyer, I'll go out and I'll record multiple videos.  I'll record, let's say between six and eight videos, I'll take, you know, four to five pictures. And what I'll do is I'll only post one or two, maybe that day. And the others are going to go in an album that are on my phone for Saturday showings. And what am I going to do on a day that I don't have any body to show anything to I'm going to go into that album.  And I'm going to post one of the properties that I have taken multiple pictures of in the past so that it appears that I am working because keep this in mind, guys, no body wants to work. With an agent who is not working all right. People want to work with people who are working and people who ...
    続きを読む 一部表示
    15 分