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Starbucks Sessions Episode 1 - Finding Your Ideal Clients
- 2022/06/21
- 再生時間： 15 分
- ポッドキャスト
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サマリー
あらすじ・解説
Finding Your Ideal Client Hello everybody. And welcome to the very first episode in a series that I am calling the Starbucks sessions. And so every episode from the Starbucks sessions will be filmed in an actual Starbucks and will be recorded in actual Starbucks like I am right now. And I want to go ahead and get started with today's episode, which is all about finding your ideal clients. All right. Finding your ideal clients is so pivotal to the success. And the organization of your business as a realtor. All right. And I know that you've probably heard this before you wanna find out who your ideal client is, but most people have no idea what that even means. Okay. And so I want to unpack that for you today. So let's dive right in. 1. KNOWING YOUR IDEAL CLIENT NARROWS DOWN YOUR EFFORTS All right. So the reason why it's so important for you to find your ideal clients is because it narrows down all of your efforts when it comes to marketing, when it comes to organization and when it comes to advertisement place. Okay. What does that mean? That means that you don't have to work your tail off to promote to everybody because the truth of the matter is last month, 3,700 homes sold in my county. I'm not marketing to all 3,700 of those types of clients. I'm only marketing to my specific group. A wise man once said that riches are in the niches. And so you wanna find. Your audience and you wanna really hone in all of your efforts on those people, because it's a lot easier to serve a hundred people than it is to serve a million people. All right. And so I want to start there. 2. MAKES MARKETING EASIER The second reason why it's important is cuz it makes it easier for you to market. When you're focusing on one segment again, it's, it's doing less work and getting better results with doing less work and. Instead of you trying to reach everybody in every price range in every market it's a lot easier for you to hone in. It's the same concept of having a farm, right? You don't sell real estate all over the state of Florida. You focus in on an area that is where your clients are, where your clients are your ideal clients live or where they wanna live. And then you work that farm. And so it's been exhausted. Hopefully by the time that you've exhausted that farm, you're getting tons of referral clients from all the people that you have worked with in that farm. And it continues to grow your business, but it allows you to focus in on one place instead of an entire area or an entire market. All right. And then the third reason why it's so important is because it allows you to gear all of your business, your entire marketing efforts to that one, avatar. Okay. And when I say avatar, essentially, you're going to do the following with me. BUILDING IDEAL CLIENT AVATAR You're going to take a dry erase board or take a pen and paper, and you're going to draw a stick figure. 1. NAME YOUR AVATAR Okay. I want you to give that stick, figure a name. It is going, you're gonna draw one stick figure for a man and one stick figure for a woman and you are going to give those people names. Okay. 2. DESCRIBE AVATAR IN DETAIL What you're gonna do is now you are going to make a very detailed description of. Okay, you're going to write down their age. You're gonna write down the type of work that they do. You're gonna write down the makeup of their family. Are they divorced? Are they single? Are they married? Do they have kids? Are they, adopted parents are, what is the makeup of that family? Okay. 3. WHAT ARE THEIR INTERESTS? Then you're gonna start making a list of all of their interests. Okay. All of their interests. And what you're gonna do is you're gonna, what kind of. Places do they like to eat at what type of books do they read? What type of sports do they like? Who's their favorite sports team? How do they dress? How much do they make? Where do they live? Where do they wanna live? And what motivates them, what scares them? What makes 'em cry? You want to get all of these things figured out so that when you have made a very detailed description of what it is that you want that your avatar, that you're trying to target is you're able to focus. You're marketing to speak to directly to that person. If you know what makes them cry, if you know what makes them laugh, if you know what makes them scared, if you know what motivation they, they, or what motivates them, what their, why is, what motivates them to make decisions, then it's a lot easier for you to curate all of your content, to speak directly to that type of person and give them the type of message that they need in order to propel them to do business with you. Okay. 4. ONLY DO ONE GROUP FIRST And so you wanna start with one group of avatars. Okay. Cause again, the whole concept of this is to narrow down your audience. And so you don't want to have 15 different avatars. You want to have a very specific set of avatars, a man and a woman so that if you are ...