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My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. Hey, what's going on everybody today, we're going to be talking about engagement, boosting tips and how the algorithms handle engagement on social media networks. And so I'm going to dive right into it. Algorithms prioritize engagement above everything else on social media platforms. And the reason why this is, is because the ability to capture an audience and keep them engaged on any particular platform, whether it's Facebook, Instagram, YouTube, Twitter. LinkedIn, Pinterest, whatever. Though, that's, what's going to get most rewarded because the networks want to keep people engaging on their platforms as long as possible. All right. A Facebook ad that takes a person from Facebook to a landing page or to their website is always going to perform less than a. You know, add that keeps somebody engaged on Facebook. So for example, there's a Facebook ad type that allows you to generate leads within Facebook and they fill out a forum right there on Facebook. Those ads perform better than an ad that takes somebody to your website. Why? Because it doesn't take the person out of the platform. Currently engaging on. And so this is true for all of the different networks. They all will prioritize engagement because engagement is what keeps people on their platform. All right. That means that they get to make more money. They get to show more ads. They get paid more from different companies for advertising and then so on and so forth. Right. And so when it comes to us as realtors, we want to make sure that we're getting a lot of engagement because the more engagement we get, the more. The social media platforms, push our content out to more people. All right. And so the first tip that I'm going to give you guys to accomplish this in your business, and I hope that this is really practical and that you can start implementing this right away. The first engagement boosting tip is to use globally high engaging content. Okay. Or you can call this evergreen content that performs very well. There's a lot of different categories, but the ones that we're going to go over, the four that we're going to go over today is going to be an engagement. Boosting posts. Number one is going to be an educational posts. All right. People are flocking to social media platforms more and more now to learn stuff, right. There's been a huge increase in followings on pages that teach about investments and cryptocurrency and you know, house flipping and you know, anything educational, even cooking. Platforms or not platforms, but the cooking pages are getting more engagement in DIY pages. And so if you are a realtor who has got the heart of a teacher, this is really great news for you because there's so much misinformation about real estate out there already. And there's so many myths. There's so much misinformation about even the market conditions and stuff. That you have the opportunity to jump on your social media networks and really drive home educational content that will educate your audience and make them your ideal client, right? Because you would have educated them. They'll know what, you know, they'll think how you think and the more educational content you put out there, the more appreciative your audience is going to be, that you've taught them things that they might not have known, or that they might've had a misunderstanding or, you know, You know, misinformation about. And so the next one is humor. All right. Humor is in credibly, incredibly high engaging. It's probably one of the things, you know, when you think about why people go on social media, a lot of people go on social media because they just want to be entertained. So if you think about that, right, if you've ever jumped on if you've ever seen. And you're scrolling through those reels. You could be scrolling for a long time and that rabbit hole can go as deep as you want it to go. And so humor is almost always one of the things that keeps people on the platforms because they just die laughing at memes or videos of fails or whatever the, the engagement, you know, whatever that content is. That's keeping users engaged on the platform. Humor, almost always trumps anything else. And so when it comes to humor, if you're a funny person, be a funny person, right? Social media is not the place to be as a serious buttoned up. You know, we're not expecting you to act on social media, how you would act in front of, you know, your million dollar. Although, if it's part of your brand, you know, be yourself unapologetically. Right? And so if you're a funny person, be funny on social media, people want to work with people who they like, all right. People want to work with people who they like, and this is all part of putting your personality out there ...