-
サマリー
あらすじ・解説
My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. Hey, what's going on. Everybody. Today's topic is the reasons why people hire real estate agents and what we want to accomplish on social media to get us to get hired as real estate agents. And so today I'm going to dive right into it. There are three reasons typically why people will hire a real estate agent. Number one is because they trust you. All right. Number two is they feel like they know what you're talking about. And number three is that they like you. Okay. They like you. And so with this in mind, when it comes to social media, marketing and branding, we have to look at our social platforms as business tools, rather than a social tool. Like we discussed in the episode about the dream 100. If you haven't heard that episode, please go back and listen to it. I promise you it will not disappoint. Now when it comes to social media, we want to accomplish four things. We want to number one, appear to always be working. Number two appear to be the expert. Number three, generate business, duh. And number four, we want to brag about it. Okay. Now I'm sure that everybody here has at, at some point or another seen one of those pictures of somebody holding up a sign just closed, said yes to the address. You know, holding the keys in front of the house, all that, all that good stuff. So when we close deals, we want to brag about. When it comes to the reasons why people hire real estate agents, the first thing is that they trust you. Right? And in order to get somebody to trust you, you have to prove yourself to them, right? You cannot just expect to go out and get hired. Without you proving yourself to somebody. Now, this is really a touchy subject when it comes to people and getting hired by. Their family members or getting hired by their close friends and family. When they first get licensed, because sometimes when realtors get licensed, they think, Hey, I've been a realtor for a week. And now everybody who knows me has to hire me as their agent or else they're dead to. That is not the case at all. If there's one thing I learned from my wife is to never, ever act as if you are entitled to anything. And so even with the people that we know and that we love, we still want to make an effort to earn their business. Okay. We want to earn their business. And then that means in a lot of cases that we are not going to just assume that they're going to hire us because they know us. Because that is not how we would hire anybody. Right. We don't just let somebody operate on our kidneys because we know them. Right. We let people operate in our kidneys because they've gone to school. They've gotten educated and they've done it before they have experienced by doing it. And so. It's super important that we realize this guys, because it will save you a lot of headaches when it comes to friction within your family, because they did or didn't hire you for what you thought you deserve to be hired for. Okay. Now, when it comes to. People trusting you, you have to prove yourself to them, right. So do you want to appear to always be working? What do I say appear? I say appear because with social media, one of the great things about it is that there are some hacks that you can do that will allow you to look like you are out there doing tons of business and always working. One of those things is I personally schedule all of my content. So for example, if I am going to be at baseball with my son on Saturday morning I will post a video of me doing a showing in an apartment or in a house. Right? Why do I do that? I do that so that I'm able to be present for my son in his baseball, but also appear to everyone else in the world to be working so that I don't look like I am slacking on my responsibilities as a realtor. And so that I don't actually slack on my responsibilities as a father. Okay. And so that's one way that you can appear to always be working. So whenever I go and I show apartments, what I do is I will go and I will record multiple videos. Or if I'm showing a house that I'm going to sell to a buyer, I'll go out and I'll record multiple videos. I'll record, let's say between six and eight videos, I'll take, you know, four to five pictures. And what I'll do is I'll only post one or two, maybe that day. And the others are going to go in an album that are on my phone for Saturday showings. And what am I going to do on a day that I don't have any body to show anything to I'm going to go into that album. And I'm going to post one of the properties that I have taken multiple pictures of in the past so that it appears that I am working because keep this in mind, guys, no body wants to work. With an agent who is not working all right. People want to work with people who are working and people who ...