You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Donna’s role and current work
• Your marketing must be geared toward attracting your ideal clients.
• Your underlying strategy is about who you are trying to reach.
• The Pumpkin Plan framework to identify your ideal clients:
• Use a Top Client Assessment.
• Narrow down who you are speaking to and understand how to speak to them.
• Results to expect when you tweak your marketing message
• Examples of marketing messages to your ideal client
• Tools create clarity and focus in determining your marketing strategy.
• Donna’s perspective on ONE action that business owners can take today

Resources:

Connect with Donna Leyens: Website (find free resources!) and The Pumpkin Plan book by Mike Michalowicz

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

TapthePotential.com/assessment

Would you like to have your own personalized list of...

Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what’s happened since then. You’ll hear how they’ve dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality of the services delivered by Tap the Potential. Join us to learn more about dreaming BIG and aligning your vision with action!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Melissa’s big dreams for 2025 as the Dream Manager at Tap the Potential
• The part that dreams play in your business vision
• Melissa’s perspective on aligning action with your vision
• Identifying your dreams with unlimited resources
• Your dreams are WHO you are!
• The value of seeking support in a coaching culture
• How a Quarterly Action Plan helps you “get out of the weeds” and take the next steps on your journey
• Check out the year-long Dream Manager program! Click here to start realizing your BIG dreams! You can also email Melissa for more information.
• A powerful question to kick off 2025: “What do you want to experience in 2025, both in your business and personal life, and how can you align your actions today to make those dreams become a reality?”

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How...

Today’s episode is the second part of our Strategic Planning Series. Hopefully, you’ve listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link. You’ll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your vision and instituting accountability are crucial to achieving your goals; this is what we help our Tap the Potential clients do every single day!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• It’s time to quit playing small and thinking small! (Playing small and thinking small will only bring small results. Think BIG!)
• Mindset shifts are not easy.
• We don’t start with business success; we start with life success.
• The survival trap, decisions, and entrepreneurship
• Our intentionality can amplify the impact on our own lives and those around us.
• Create your vision—and revisit it often.
• Think about what COULD be going on in your business when everything improves by 10x.
• Share your vision with your team, and support your team members in achieving their visions.
• Talk about what’s uncomfortable about your vision and take opportunities for collaboration.
• Design for profit in the year ahead. (Use the Profit Assessment Chart in the Strategic Planning Guide.)
• Steps in using the Profit Assessment Tool to identify the gaps, take key actions, and achieve the level of owner’s pay you deserve
• A healthy business is a sustainable business!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the...

A focus on strategic planning for the new year has been a longstanding tradition at Tap the Potential, and we work diligently to expand and refine this process each year. For this two-part series that begins in this episode, please download your Strategic Planning Guide and the 2025 Tap the Potential Strategic Planner today. I hope these two episodes will excite you about having some thinking space for yourself. Please block an hour or two on your calendar and consider this time a gift to yourself. Wherever you’ve been in 2024–whatever wins, losses, breakdowns, and breakthroughs you’ve experienced, you’ll find this concept of strategic planning to be powerful and impactful. Taking a pause for reflection becomes a learning opportunity, and we don’t grow if we don’t learn. Considering powerful questions while setting aside this time for reflection is a $10,000 an hour activity!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• What is your biggest WIN of 2024?
• Take time to pause, reflect, and LEARN
• The “Gift to Yourself” exercise
• Where are you recycling the same problems year after year?
• Identify areas in which you need support
• Where is fear coming up for you? (Make decisions out of love, not fear.)
• What do you need to let go?
• Apply the 80/20 principle to yourself
• Understand the Wheel of Life exercise

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training:

What is the BEST way to leverage AI technology in your business? In this episode, Dr. Sabrina Starling is joined by David Jenyns, the author of SYSTEMology, a book we highly recommend to all our clients at Tap the Potential. Join us to learn how AI is changing systems documentation, how to build a culture of systems, and how to overcome resistance.

David Jenyns, a previous guest and good friend of the show, is an expert entrepreneur who sold the Melbourne Cricket Ground in his early 20s and founded Melbourne SEO Services. He systemized himself out of that business in 2016 and founded SYSTEMology to help business owners implement systems to scale their businesses. Today he supports a growing community of Certified SYSTEMologists, delivers workshops and keynote addresses, hosts a podcast, and is on a mission to free business owners worldwide from the grind of daily operations.

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Why should we care about systems?
• How can AI help me do what I’m already doing—faster, cheaper, and better?
• Using AI by going back to the basics of your business
• Understanding that your business CAN make money without your involvement
• Identifying a “systems champion” on your team
• Establishing a culture of systems through minimum viable systems
• A systems-driven business will deliver better results!
• One common pitfall for business owners in creating systems
• David’s incredible gift for our listeners–Don’t miss it! Opt in here!

Resources:

Connect with David Jenyns: Website, Free Resources, Business Processes Simplified podcast, and Get Your Free Copy of David’s Book, SYSTEMology

Mentioned in this episode: How to Start a Movement TEDx talk by Derek Sivers

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your...

In this episode, the Tap the Potential team gathers to celebrate and shine the Great Place to Work Spotlight on Tammy Little, a phenomenal client and the founder and CEO of Ghost Crew, FTC Group, and Summit Accounting Partners. She brings over three decades of diverse accounting experience and a fervent drive for business success. She has a BSBA in accounting from Appalachian State University and began her career in public accounting, mastering tax and audit before transitioning to corporate accounting. As a controller for various mid-size and large companies, Tammy’s strategic acumen grew beyond accounting to encompass insurance, payroll, tax compliance, human resources, and technology. Her comprehensive background uniquely positions her to understand the challenges businesses face in achieving success. In 2007, Tammy founded Turning Leaf Solutions, prioritizing exceptional client services and rapid growth by offering accounting and consulting services. Recognizing the importance of specialization, she strategically transitioned her firm into a larger entity, finding a decade of success and the time to decide what her next entrepreneurial step would be. In 2018, Tammy embraced a new challenge in the cannabis industry, showcasing her adeptness in financial statements, compliance, and optimizing business operations for sustainable success. With an overriding commitment to excellence, Tammy is indispensable to businesses in the sectors of the cannabis industry, accounting, and other niche industries.

Join the Tap the Potential crew of Melissa Kay, Dr. Sabrina Starling, and Kaitlyn Beaver as they welcome Tammy Little to the show and discuss the steps forward that have made her an employer of choice for A-players.

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Tammy’s take on what the Great Place to Work Spotlight means to her
• The problems Tammy faced as a business owner needing to build her team
• Being different and attracting A-players who are rockstars
• Tammy’s commitment to transparency and honesty in writing job ads
• Shifts that have happened with communication in Tammy’s businesses
• Tammy’s commitment to taking exceptional care of her clients
• Improvements in onboarding and training to be set up for success
• Kaitlyn’s perspective on the growth of Tammy as a business owner
• Tammy’s advice to other business owners who might be drowning in work and struggling to get A-players on their teams
• Dr. Sabrina’s key takeaways and final words

Resources:

Connect with Tammy Little: My Ghost Crew, Summit Accounting, FTC Group, LLC, Email, and LinkedIn

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and...

Are you ready to make 2025 your best year yet? Let’s start by asking ourselves what we are grateful for today. In this episode of the Profit by Design Podcast, we’re diving into how to build a resilient business and a life you love–starting with making decisions based on love, not fear. Join us as Dr. Sabrina Starling and Melissa Kay share powerful insights on living a regret-proof life and why practicing gratitude is the secret to long-term success!

It’s Thanksgiving, and we are sharing our gratitude lists for this year, an eye-opening exercise of reflection that prompts true appreciation for the many good things we enjoy in life. Our fantastic team at Tap the Potential has pulled together, covered for each other, and forged new paths in 2024. Join us for a closer look at how we are building resilience and gratitude!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Team development happens when people open up about what matters most to them.
• Fostering trust and vulnerability on your team begins with acknowledging gratitude.
• Leaders need a safe space to be authentic and lead with LOVE (Letting Others Voluntarily Evolve)
• Taking advantage of opportunities with family members this Thanksgiving
• Living a regret-proof life
• Gratitude is a mindset shift.
• Try asking, “What are you grateful for?” rather than “How are you doing?”
• Dr. Sabrina’s findings about gratitude’s benefits to our brains and bodies
• An abundance mindset vs. a scarcity mindset
• The impact of handwritten notes of gratitude

Resources:

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this...

Your mission is your WHY, and it incorporates your purpose into your business. One of the most crucial steps in realizing your business dream is to reignite your passion and connect with the WHY of your business. Rediscovering that spark and creating a roadmap to bring your dreams back to life is the focus of today’s episode. Join Melissa Kay, Lead Strategist, and Certified Dream Manager at Tap the Potential to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• When the passion for our business seems distant, we fall into the survival trap and face burnout.
• Understanding what has changed for you–and why it matters
• Understanding the bigger picture to realign with your original vision
• Embrace your dream again!
• Reconnect with your WHY:
• Craft a powerful mission statement that incorporates your values.
• Create a clear vision for the future.
• Turn your vision into actionable steps to move forward. (Use annual goals that are specific, measurable, and aligned with your larger purpose.)
• Are you playing “too small”?
• “Saying NO means saying YES.”
• The first step in reconnecting your dream with your WHY is reflection. (Step away from the office to do this!)

Resources:

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

TapthePotential.com/assessment

Would you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality...