You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Donna’s role and current work
• Your marketing must be geared toward attracting your ideal clients.
• Your underlying strategy is about who you are trying to reach.
• The Pumpkin Plan framework to identify your ideal clients:
• Use a Top Client Assessment.
• Narrow down who you are speaking to and understand how to speak to them.
• Results to expect when you tweak your marketing message
• Examples of marketing messages to your ideal client
• Tools create clarity and focus in determining your marketing strategy.
• Donna’s perspective on ONE action that business owners can take today

Resources:

Connect with Donna Leyens: Website (find free resources!) and The Pumpkin Plan book by Mike Michalowicz

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

TapthePotential.com/assessment

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Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what’s happened since then. You’ll hear how they’ve dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality of the services delivered by Tap the Potential. Join us to learn more about dreaming BIG and aligning your vision with action!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Melissa’s big dreams for 2025 as the Dream Manager at Tap the Potential
• The part that dreams play in your business vision
• Melissa’s perspective on aligning action with your vision
• Identifying your dreams with unlimited resources
• Your dreams are WHO you are!
• The value of seeking support in a coaching culture
• How a Quarterly Action Plan helps you “get out of the weeds” and take the next steps on your journey
• Check out the year-long Dream Manager program! Click here to start realizing your BIG dreams! You can also email Melissa for more information.
• A powerful question to kick off 2025: “What do you want to experience in 2025, both in your business and personal life, and how can you align your actions today to make those dreams become a reality?”

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How...

Today’s episode is the second part of our Strategic Planning Series. Hopefully, you’ve listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link. You’ll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your vision and instituting accountability are crucial to achieving your goals; this is what we help our Tap the Potential clients do every single day!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• It’s time to quit playing small and thinking small! (Playing small and thinking small will only bring small results. Think BIG!)
• Mindset shifts are not easy.
• We don’t start with business success; we start with life success.
• The survival trap, decisions, and entrepreneurship
• Our intentionality can amplify the impact on our own lives and those around us.
• Create your vision—and revisit it often.
• Think about what COULD be going on in your business when everything improves by 10x.
• Share your vision with your team, and support your team members in achieving their visions.
• Talk about what’s uncomfortable about your vision and take opportunities for collaboration.
• Design for profit in the year ahead. (Use the Profit Assessment Chart in the Strategic Planning Guide.)
• Steps in using the Profit Assessment Tool to identify the gaps, take key actions, and achieve the level of owner’s pay you deserve
• A healthy business is a sustainable business!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the...