You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Donna’s role and current work
• Your marketing must be geared toward attracting your ideal clients.
• Your underlying strategy is about who you are trying to reach.
• The Pumpkin Plan framework to identify your ideal clients:
• Use a Top Client Assessment.
• Narrow down who you are speaking to and understand how to speak to them.
• Results to expect when you tweak your marketing message
• Examples of marketing messages to your ideal client
• Tools create clarity and focus in determining your marketing strategy.
• Donna’s perspective on ONE action that business owners can take today

Resources:

Connect with Donna Leyens: Website (find free resources!) and The Pumpkin Plan book by Mike Michalowicz

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Mentioned in this episode:

TapthePotential.com/assessment

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