It’s time to stop chasing metrics and actually lead a sales team that performs.

Daniel sits down with sales coach, speaker, and author Mike Weinberg to talk about what effective sales management really looks like.

Mike shares a clear framework for accountability, why coaching is non-negotiable, and how managers can shift out of reactive mode and into leading high-performing teams.

They discuss the issues caused by poor leadership from the top, the challenges of post-COVID sales, and how to fix broken sales cultures.

This episode is packed with practical advice for any sales leaders.

Timestamps

00:00 Introduction to Mike Weinberg

02:57 Why baseball is the perfect sales analogy

04:57 Are you managing sales or just updating a CRM?

08:04 When Mike realised that sales is much more than just closing a deal

13:19 A 3-part framework for sales accountability

23:04 Why great sellers often fail as managers

26:22 The difference between managing and doing

29:36 Post-COVID sales and mastering the fundamentals

35:05 Where AI helps (and hurts) in sales management

39:13 The biggest change Mike has noticed in readers of his books

44:29 Who sales leaders should be listening to

46:37 How to prevent burnout as a sales manager

50:01 Balancing empathy and results focus

52:09 The 1% shift for growth

If you found this episode valuable, subscribe to Because Growth Matters on your favourite podcast platform.

Don’t forget to rate, share, and leave us a review to help more sales leaders build high-performing, sustainable teams.

Connect with Daniel:

Daniel Robus on LinkedIn

Growth Matters Intl on LinkedIn

Growth Matters International Website

Connect with Mike:

Mike Weinberg on LinkedIn

Mike Weinberg’s Website

New Sales. Simplified.

Sales Management. Simplified.

What if you could grow a business to a million in revenue without sending a single cold email?

In a world obsessed with high-volume outreach, Christi is doing things differently and it’s working!

In this episode, Daniel sits down with Christi Loucks, founder of Howdy Sales, to unpack the strategy that’s helped her build a high-performing sales consultancy focused on warm leads, real relationships, and relevance over volume.

They discuss the difference between lead generation and true pipeline building, why most founders don’t understand modern prospecting, and how AI is changing the sales game.

Christi also shares the personal lessons behind her transition from HR to sales leader to founder, including her biggest sales mistake, the tech tools she swears by, and what she’s learned from being told to “F off” in a cold email…

Timestamps

00:00 Introduction to Christi

00:49 Life in Denver

02:51 Christi’s journey to founding Howdy Sales

06:20 What Howdy Sales does

07:18 Challenges in modern prospecting

09:03 What is misunderstood about being a hunter

11:20 Why founders and CEOs struggle to understand modern prospecting

13:58 What makes a hunting rep unstoppable in today’s environment

15:24 Email vs. Phone in Sales

17:04 Building a Successful Sales Pipeline

19:23 Advice for New Sales Managers

22:18 Christi’s goal to hit $1M in revenue without cold outreach

24:23 The role of automation in modern sales

26:44 Balancing technology and human connection

30:59 Christi’s favourite tools and podcast rec

33:42 Lessons from Christi’s sales mistake and what it taught her

35:44 Christi’s 1% shift that changed her career

36:31 Get in touch with Christi

Enjoyed this episode? Follow or subscribe so you don’t miss upcoming conversations with world-class sales thinkers, founders, and leaders!

Connect with Christi:

Howdy Sales Website

Christi on LinkedIn

Connect with Daniel:

Daniel Robus on LinkedIn

Growth Matters Intl on LinkedIn

Growth Matters International Website

If you’re ready to stop chasing clients and start becoming the person they seek out, this conversation is unmissable!

In this episode, Daniel is joined by bestselling author, speaker, and strategist Douglas Kruger to explore what it really takes to stand out in your industry.

Douglas shares actionable insights on how to grow your authority, attract opportunity, and create demand without relying on old-school sales tactics.

He unpacks how to shift from being a “pie man” to a guru, the three traits every industry icon needs, and why technology like AI should never replace the human element.

Douglas shares some incredible stories that show how the power of a single good idea can transform your sales and career.

Timestamps

00:00 Intro to Douglas Kruger

00:51 Life in Jersey

03:33 How a shy kid became a five-time world public speaking finalist

06:22 Behavioural shortcuts and how Douglas helps companies improve performance

07:43 What AI is doing to sales and not being afraid of tech

14:28 The difference between a “pie man” and a guru in business

16:53 The number one mistake sales teams make when trying to grow

21:59 Looking for your bright spots

24:29 Balancing business and writing books

26:51 Douglas’s new thriller novel

29:52 The importance of a unique signature

38:12 Poverty is not a necessary thing

44:39 Why sales teams should focus on zero-to-one behaviour

47:02 What distinguishes an icon in the industry

51:51 Douglas’s final mindset principle for success in any field

If you enjoyed the episode, please make sure to subscribe and share the podcast.

Connect with Daniel:

LinkedIn: Daniel Robus

Website: https://www.growthmattersintl.com

Connect with Douglas:

Website: https://www.douglaskruger.com/

LinkedIn: Douglas Kruger

Email: douglas@douglaskrugerspeaker.com

In the first episode of Because Growth Matters, Daniel is joined by Tony Cross and Alan Versteeg, co-founders of Growth Matters International.

Together, they look at what it really takes to drive performance at scale, why most sales managers are under-supported, and how their team is on a mission to impact one million people in the profession of sales.

They explore the shift from high-performing rep to effective manager, the mindset needed to unlock team performance, and why coaching is the most overlooked (but critical) habit in sales leadership.

Whether you’re a CRO, founder or sales manager, this episode will challenge your assumptions and show you the practical frameworks that actually drive sustainable growth!

Timestamps

00:00 Introduction to Tony and Alan

02:13 Working virtually

04:56 The true north of Growth Matters

06:12 Defining moments as global founders

07:20 The most surprising thing about running a global business

09:51 The most powerful habit among top sales managers

13:02 Who Alan would have an hour-long interview with

14:40 Mistakes sales teams and leaders make

16:06 The power of one-on-one coaching

22:40 Classroom vs boardroom vs coaching

24:35 What chalk and talk sessions are and why they matter

28:32 The biggest challenges in scaling over the next 10 years

29:40 Where Tony’s flow comes from

31:55 What sales leaders should be doing more of

33:15 What Tony is looking forward to in season 1 of the podcast

34:01 The 1 percent to move your business to the next level

35:23 Final recommendations and how to connect with Alan and Tony

We hope you enjoyed this week’s episode.

If you did, make sure to rate the show 5 stars and subscribe so you never miss an episode.

Connect with Daniel:

LinkedIn: Daniel Robus

Website: https://www.growthmattersintl.com

Connect with Alan

LinkedIn: Alan Versteeg

Website: https://www.growthmattersintl.com

Connect with Tony

LinkedIn: Tony Cross

Website: https://www.growthmattersintl.com

Welcome to Because Growth Matters, the podcast for sales professionals, business leaders, and growth-driven teams who want to rethink how they lead, coach, and grow in today’s ever-changing sales landscape.

Hosted by Daniel Robus, this show looks at the small, intentional shifts that make a big impact. Each week, you’ll hear conversations with standout sales managers, enablement leaders, and C-suite executives uncovering what truly drives extraordinary growth.

If you're ready to lead with more purpose, clarity, and results, you're in the right place.

Follow now so you never miss an episode!

Connect with Daniel:

LinkedIn: Daniel Robus

Website: https://www.growthmattersintl.com