What if you could grow a business to a million in revenue without sending a single cold email?

In a world obsessed with high-volume outreach, Christi is doing things differently and it’s working!

In this episode, Daniel sits down with Christi Loucks, founder of Howdy Sales, to unpack the strategy that’s helped her build a high-performing sales consultancy focused on warm leads, real relationships, and relevance over volume.

They discuss the difference between lead generation and true pipeline building, why most founders don’t understand modern prospecting, and how AI is changing the sales game.

Christi also shares the personal lessons behind her transition from HR to sales leader to founder, including her biggest sales mistake, the tech tools she swears by, and what she’s learned from being told to “F off” in a cold email…

Timestamps

00:00 Introduction to Christi

00:49 Life in Denver

02:51 Christi’s journey to founding Howdy Sales

06:20 What Howdy Sales does

07:18 Challenges in modern prospecting

09:03 What is misunderstood about being a hunter

11:20 Why founders and CEOs struggle to understand modern prospecting

13:58 What makes a hunting rep unstoppable in today’s environment

15:24 Email vs. Phone in Sales

17:04 Building a Successful Sales Pipeline

19:23 Advice for New Sales Managers

22:18 Christi’s goal to hit $1M in revenue without cold outreach

24:23 The role of automation in modern sales

26:44 Balancing technology and human connection

30:59 Christi’s favourite tools and podcast rec

33:42 Lessons from Christi’s sales mistake and what it taught her

35:44 Christi’s 1% shift that changed her career

36:31 Get in touch with Christi

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Connect with Christi:

Howdy Sales Website

Christi on LinkedIn

Connect with Daniel:

Daniel Robus on LinkedIn

Growth Matters Intl on LinkedIn

Growth Matters International Website