In the first episode of Because Growth Matters, Daniel is joined by Tony Cross and Alan Versteeg, co-founders of Growth Matters International.

Together, they look at what it really takes to drive performance at scale, why most sales managers are under-supported, and how their team is on a mission to impact one million people in the profession of sales.

They explore the shift from high-performing rep to effective manager, the mindset needed to unlock team performance, and why coaching is the most overlooked (but critical) habit in sales leadership.

Whether you’re a CRO, founder or sales manager, this episode will challenge your assumptions and show you the practical frameworks that actually drive sustainable growth!

Timestamps

00:00 Introduction to Tony and Alan

02:13 Working virtually

04:56 The true north of Growth Matters

06:12 Defining moments as global founders

07:20 The most surprising thing about running a global business

09:51 The most powerful habit among top sales managers

13:02 Who Alan would have an hour-long interview with

14:40 Mistakes sales teams and leaders make

16:06 The power of one-on-one coaching

22:40 Classroom vs boardroom vs coaching

24:35 What chalk and talk sessions are and why they matter

28:32 The biggest challenges in scaling over the next 10 years

29:40 Where Tony’s flow comes from

31:55 What sales leaders should be doing more of

33:15 What Tony is looking forward to in season 1 of the podcast

34:01 The 1 percent to move your business to the next level

35:23 Final recommendations and how to connect with Alan and Tony

We hope you enjoyed this week’s episode.

If you did, make sure to rate the show 5 stars and subscribe so you never miss an episode.

Connect with Daniel:

LinkedIn: Daniel Robus

Website: https://www.growthmattersintl.com

Connect with Alan

LinkedIn: Alan Versteeg

Website: https://www.growthmattersintl.com

Connect with Tony

LinkedIn: Tony Cross

Website: https://www.growthmattersintl.com