If you’re ready to stop chasing clients and start becoming the person they seek out, this conversation is unmissable!

In this episode, Daniel is joined by bestselling author, speaker, and strategist Douglas Kruger to explore what it really takes to stand out in your industry.

Douglas shares actionable insights on how to grow your authority, attract opportunity, and create demand without relying on old-school sales tactics.

He unpacks how to shift from being a “pie man” to a guru, the three traits every industry icon needs, and why technology like AI should never replace the human element.

Douglas shares some incredible stories that show how the power of a single good idea can transform your sales and career.

Timestamps

00:00 Intro to Douglas Kruger

00:51 Life in Jersey

03:33 How a shy kid became a five-time world public speaking finalist

06:22 Behavioural shortcuts and how Douglas helps companies improve performance

07:43 What AI is doing to sales and not being afraid of tech

14:28 The difference between a “pie man” and a guru in business

16:53 The number one mistake sales teams make when trying to grow

21:59 Looking for your bright spots

24:29 Balancing business and writing books

26:51 Douglas’s new thriller novel

29:52 The importance of a unique signature

38:12 Poverty is not a necessary thing

44:39 Why sales teams should focus on zero-to-one behaviour

47:02 What distinguishes an icon in the industry

51:51 Douglas’s final mindset principle for success in any field

If you enjoyed the episode, please make sure to subscribe and share the podcast.

Connect with Daniel:

LinkedIn: Daniel Robus

Website: https://www.growthmattersintl.com

Connect with Douglas:

Website: https://www.douglaskruger.com/

LinkedIn: Douglas Kruger

Email: douglas@douglaskrugerspeaker.com