tired of starting over every monday? stuck obsessing over your belly, your calories, your clothes feeling tight — even when you’re “doing everything right”?

this episode is for the woman who’s:

-scared to eat more because she’s afraid of gaining

-frustrated by her “fluffy” midsection no matter how hard she trains

-constantly comparing herself to old photos, past bodies, or what worked when she was 25

-training consistently… but still not seeing results

-sick of living in that all-or-nothing loop of tracking, restricting, and punishing workouts

in this conversation, ruby and longtime client leanne unpack the exact mindset shift that finally broke her free from decades of dieting and body obsession.

after years of chasing fat loss, leanne finally learned to trust maintenance, build strength, and let go of the obsession with shrinking.

no fluff. no scales. no "fitspo" BS. just real, human moments and powerful perspective shifts you’ll wish you had years ago.

what you’ll learn:

• the moment leanne realised dieting wasn’t the answer anymore

• how “doing more” was keeping her stuck

• how she learned to trust maintenance (and enjoy it)

• why most women never see results despite working hard

• the mental shift that changed her relationship with food, training + her body

• what progress actually looks like after 40 — and how to stay in it long enough to win

📥 message ruby if this hit home → https://www.instagram.com/transformxruby

🎯 ready to work together? apply here → free consult

00:00 Introduction to Transformation

02:49 Challenging Beliefs and Mindsets

06:02 The Journey of Building Muscle

08:53 The Reality of Fat Loss Phases

12:07 Lessons from Competition and Body Image

15:00 The Importance of Process Over Quick Fixes

17:52 Ditching the All-or-Nothing Mentality

20:41 Redefining Goals and Expectations

23:56 The Role of Coaching in Transformation

26:59 Embracing Change and Growth

29:51 The Long-Term Perspective on Fitness

32:43 Finding Balance and Flexibility

46:20 The Importance of Consistency in Goals

49:41 Overcoming the Comparison Trap

53:52 Redefining Progress and Expectations

01:00:01 Mindset Transformation and the Process

01:06:21 Finding Freedom from Body Image Issues

01:12:15 The Power of Shifting Focus

01:17:11 Embracing Help and Support

01:23:11 The Journey Beyond Perfection

Personal takeaways

• Transformation is a journey, not a destination.

• Challenging old beliefs about nutrition is crucial for growth.

• Building muscle requires a shift in mindset.

• Fat loss phases can be disappointing if expectations are misaligned.

• Maintenance is often harder than dieting but essential for long-term success.

• Letting go of the all-or-nothing mentality leads to better results.

• Mindset plays a significant role in achieving fitness goals.

• Social media can distort body image perceptions.

• Finding freedom in food choices enhances overall happiness.

• Self-compassion is key to a healthy relationship with food.;

Topics spoken about;

female fat loss over 40

maintenance phase

muscle building for women

all or nothing thinking

real client coaching story

scale obsession

Body checking/body image

Diet culture rebellion

Pushing comfort zones

Personal growth

transformation, nutrition, muscle building, fat loss, maintenance, mindset, body image, self-compassion, process, strength

if you’ve ever said “i just want to feel normal around food” — this episode’s for you.

because chances are… the reason food feels so exhausting isn’t because you’ve done it wrong — it’s because you’ve only ever learned restriction, chaos, or performative balance.

if food feels like pressure, you’re doing it backwards

feel like food is way harder than it should be — even though you’re doing “all the right things?”

the overthinking. the pressure to get it right. the fear of going backwards. and all the mixed messages that make you feel like you’re either doing too much or not enough.

• why your “food freedom” still feels chaotic

• how the right structure = safety, not restriction

• what real food rules actually look like (and how to build them)

this is for the women who’ve tried intuitive eating, macros, balance, clean eating… and still feel like something’s off.

we’re ditching the noise and getting real:• why most “food freedom” advice still keeps you stuck• the truth about why moderation doesn’t work (yet)• how to create food rules that don’t rule you

this one is packed. it’s the episode i wish i had when i was trying to “eat better” and still felt like i was spiraling.

🎯 2 mini shifts to take with you:

1. how to know when you’re ready for flexibility (and when you’re not)

2. what to look for in a phase-specific structure that helps your goals and your brain

come listen. then come tell me what landed.

find me @transformxruby on instagram
ask podcast questions: https://docs.google.com/forms/d/e/1FAIpQLSczwoVPaIPvsLDkqjnkvFy2MjCG2vwYj7u9Uq3bJLMTiS-q8w/viewform?usp=sf_link
apply for a free consult: https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link
direct link to dm me on IG: https://ig.me/m/transformxruby

muscle is your metabolism. carbs are your fuel. and strength is your ticket out of the cycle. this ep is everything women need to hear about body change.

this episode is for every woman who’s been told to eat less, do more, and just “try harder.” you’re not failing—your strategy is. and in this no-bs convo with my girl kitty, we break down why your metabolism isn’t broken… it’s just under-muscled.

we’re done glorifying cardio. we’re done chasing tiny deficits. and we’re definitely done fearing sourdough and orange juice. this is your wake-up call to stop training like a dieter and start building like a lifter. we dive into how muscle drives calorie burn, balances your hormones, uses carbs more effectively, and finally gives you the results you've been grinding for.

you’ll hear us unpack why the scale lies, why you feel like you're “getting fluffier” when you’re actually progressing, and how to stop sabotaging your own strength by under-eating and overthinking.

this isn’t about restriction—it’s about expansion. stronger lifts, better food, and a mindset that finally stops fighting your body and starts working with it.

🎙 topics we hit:
– muscle vs cardio for fat loss
– how carbs fuel your training
– why 3x/week training > 6x fluff sessions
– the truth about recomp and body change
– tracking food without obsessing over it
– turning strength into your metric for success

💥 ready to stop spinning your wheels and build a physique that lasts? tune in, take notes, and message me if this hit home.

find me @transformxruby on instagram

@kittyblomfield for kitty

Apply for a free consult:

https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link

Direct link to DM me on

'IG:https://ig.me/m/transformxruby

#strengthtraining #carbsarenottheenemy #fatlossforwomen #musclebuilding #womenshealth #metabolismreset #physiquechange #strongnotskinny #rebuildnotrestrict