tired of starting over every monday? stuck obsessing over your belly, your calories, your clothes feeling tight — even when you’re “doing everything right”?

this episode is for the woman who’s:

-scared to eat more because she’s afraid of gaining

-frustrated by her “fluffy” midsection no matter how hard she trains

-constantly comparing herself to old photos, past bodies, or what worked when she was 25

-training consistently… but still not seeing results

-sick of living in that all-or-nothing loop of tracking, restricting, and punishing workouts

in this conversation, ruby and longtime client leanne unpack the exact mindset shift that finally broke her free from decades of dieting and body obsession.

after years of chasing fat loss, leanne finally learned to trust maintenance, build strength, and let go of the obsession with shrinking.

no fluff. no scales. no "fitspo" BS. just real, human moments and powerful perspective shifts you’ll wish you had years ago.

what you’ll learn:

• the moment leanne realised dieting wasn’t the answer anymore

• how “doing more” was keeping her stuck

• how she learned to trust maintenance (and enjoy it)

• why most women never see results despite working hard

• the mental shift that changed her relationship with food, training + her body

• what progress actually looks like after 40 — and how to stay in it long enough to win

📥 message ruby if this hit home → https://www.instagram.com/transformxruby

🎯 ready to work together? apply here → free consult

00:00 Introduction to Transformation

02:49 Challenging Beliefs and Mindsets

06:02 The Journey of Building Muscle

08:53 The Reality of Fat Loss Phases

12:07 Lessons from Competition and Body Image

15:00 The Importance of Process Over Quick Fixes

17:52 Ditching the All-or-Nothing Mentality

20:41 Redefining Goals and Expectations

23:56 The Role of Coaching in Transformation

26:59 Embracing Change and Growth

29:51 The Long-Term Perspective on Fitness

32:43 Finding Balance and Flexibility

46:20 The Importance of Consistency in Goals

49:41 Overcoming the Comparison Trap

53:52 Redefining Progress and Expectations

01:00:01 Mindset Transformation and the Process

01:06:21 Finding Freedom from Body Image Issues

01:12:15 The Power of Shifting Focus

01:17:11 Embracing Help and Support

01:23:11 The Journey Beyond Perfection

Personal takeaways

• Transformation is a journey, not a destination.

• Challenging old beliefs about nutrition is crucial for growth.

• Building muscle requires a shift in mindset.

• Fat loss phases can be disappointing if expectations are misaligned.

• Maintenance is often harder than dieting but essential for long-term success.

• Letting go of the all-or-nothing mentality leads to better results.

• Mindset plays a significant role in achieving fitness goals.

• Social media can distort body image perceptions.

• Finding freedom in food choices enhances overall happiness.

• Self-compassion is key to a healthy relationship with food.;

Topics spoken about;

female fat loss over 40

maintenance phase

muscle building for women

all or nothing thinking

real client coaching story

scale obsession

Body checking/body image

Diet culture rebellion

Pushing comfort zones

Personal growth

transformation, nutrition, muscle building, fat loss, maintenance, mindset, body image, self-compassion, process, strength