why your calorie deficit isn't working and how to break free from the endless dieting cycle

this is why tiny deficits and weekend “cheat days” aren’t harmless, why your body isn’t responding the way it should, and what actually needs to happen before you ever start dieting. we cover how to prime your body, fuel your metabolism, build a maintenance lifestyle, and create real results that don’t disappear the second life gets busy. if you’ve been spinning your wheels, scared of food, or stuck between tracking obsessively and throwing in the towel—this one will change the game.

this isn’t another “how to lose weight” episode.

this is the real reason you’re stuck in diet jail

and the exact path out. the truth about “effective” deficits

you’re not failing. you’re just skipping the one phase that actually makes fat loss work.

this isn’t another “cut calories and hope for the best” episode. this is about the part no one talks about—the pre-diet phase. the part where your body actually gets the chance to respond to what you’re doing. where fat loss finally becomes possible.

we’re walking through the real reason you feel like you’re doing everything “right” but getting nowhere—and what needs to happen before you ever cut calories again.

inside, we break down:

why fat loss doesn’t start with the diet—it starts with your environment

why “eating clean” and eating enough are not the same

how trying to live in a deficit is keeping you stuck in chaos

the reason you feel like a failure when you’re actually just exhausted\

how to get out of survival mode and into a body that works with you

you’ll leave this episode knowing exactly why you’ve been spinning your wheels—and how to shift into a fat loss phase that actually works (without it taking over your whole life).

📌 fat loss isn’t supposed to be your full-time job. it’s supposed to end. and this is how you make sure it does.

The real reason you keep finding yourself in a loop or just trying harder

you don’t need another diet — you need a new way to see yourself.

in this raw and real episode with executive coach jayme shiarla, we unpack the actual reasons you keep sabotaging progress… even when you know what to do.

every woman who’s dieted for years knows this feeling: you want to change, but you keep circling the same stuckness. if you’ve ever felt like you know what to do but can’t seem to do it—this one’s for you.

🧠 2 mini wins you’ll leave with:

-how to build awareness without judgment (yes, even mid-binge)

-the mindset reframe that turns rest into progress, not punishment

your “stuck” is a nervous system strategy youve learnt through repetition and your upbringing

Its now become a habit

Like any habit… it just needs some nudging toward one that SERVES vs sabotages. ready to change the story?

👇 let’s go deeper:

comment your biggest takeaway.

share this with a friend who needs it.

or come chat about your own story — i want your voice in this.

Jayme Shiarla is an Executive Wellness Coach, speaker, author, and workshop facilitator who empowers high-achieving professionals to find fulfillment beyond their titles and to finally feel aligned in their personal and professional lives. Through her 1:1 coaching programs, Jayme helps her clients break free from autopilot living and reclaim joy, peace, and purpose. She’s also the host of the Make Time For Your Mind With Coach Jayme podcast, where she shares practical tools and powerful conversations that challenge listeners to grow mentally, emotionally, and spiritually.

Off the stage and outside the coaching room, Jayme is a lover of Christ, CrossFit, and coffee. She finds joy in serving through her church, losing herself in a good book, and showing up as the ultimate hype-woman for those around her. Her energy is contagious, her heart is big, and her mission is clear: to help others rise by living with intention and truth.

Www.coachjayme.com

Www.instagram.com/jaymethecoach

Www.linkedin.com/in/jaymethecoach

https://open.spotify.com/show/4xaWKbOKdpCdeDvocYuIl7?si=0c345dbf1f544261

https://www.amazon.com.au/Beyond-Words-Quotes-Inspire-Action/dp/B0F6M3ZCP2

https://open.spotify.com/episode/4Q2f6PwZYHcg1meQqeXxBF?si=th2Zns5nRNWzEOMnzEQgDw

https://open.spotify.com/episode/3JdRwOQ7xDKDLvoKrCyofG?si=-xLc1nGKRAKnzR3jKEZR6g

https://open.spotify.com/episode/7GkZEsla8umNVJ91dLPijJ?si=d2bd403ec3aa49c1&nd=1&dlsi=1cb3bdfb9b704fbd

find me @transformxruby on instagramask podcast questions: https://docs.google.com/forms/d/e/1FAIpQLSczwoVPaIPvsLDkqjnkvFy2MjCG2vwYj7u9Uq3bJLMTiS-q8w/viewform?usp=sf_linkapply for a free consult: https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_linkdirect link to dm me on ig: https://ig.me/m/transformxruby

think it’s just cortisol causing belly fat after 35? here’s the real reason your body’s not responding

and what to fix if fat loss keeps stalling.

you’ve been told it’s your hormones. that it’s cortisol’s fault.

but what if the real reason belly fat is sticking around after 35 isn’t your hormones—it’s your recovery?

in this episode, we break down what’s actually happening with cortisol, fat storage, and why the things that used to work just… don’t anymore.

we cover:

• why cortisol isn’t the villain (and what is)

• how your stress response is sabotaging your progress

• why fasted training, low carb, and HIIT might be keeping you puffy

• how your 40s body responds to under-recovery

• what to focus on instead: muscle, meals, and metabolism

• the shift every woman needs to make if she wants real, lasting change

this episode is your no-bs guide to understanding why your belly feels softer, your cravings are louder, and your results are slower—even when you’re doing “everything right.”

because the answer isn’t harder. it’s smarter.

🎯 if your body feels inflamed, stuck, or like it’s fighting you every step of the way, this one’s for you.

🎧 share it with the women in your life who’ve been blaming themselves—or their age—without seeing what’s really going on underneath.

message me on instagram @transformxruby with your biggest takeaway or question—i’d love to hear from you.

#womenshealth #cortisol #bellyfat #perimenopause #metabolismafter40 #musclebuilding #recoverymatters #strengthtrainingforwomen #fatlossafter35 #fueloverfear

most women are stuck in a cycle of overtraining and under-eating—and still not seeing results.

this episode breaks down the truth about why that’s happening.

in this episode, we go straight into the real reason most women are stuck spinning their wheels. if you’ve been training 5–7 days a week, living on 1600 calories, and still not seeing results—you’re not alone. and no, it’s not your hormones. it’s the hole you’ve dieted yourself into.

betty’s story is one we see far too often: starting with good intentions, chasing calorie burn, training nonstop, obsessing over the scale—and ending up exhausted, bloated, bingeing on the weekends, and blaming her body. she thought she was doing everything right. until she realized nothing was working.

this isn’t a weight loss episode. it’s a wake-up call.

you’ll learn:

why training more and eating less is not the path to getting lean

the hidden signs that you’re under-recovering and over-stressing your system

how maintenance (not deficit) changed her body more than any diet ever did

the mental trap of chasing control and punishing yourself with food and training

what “doing everything right” really means—and how to spot when you’re not

this episode will challenge everything you’ve been taught about fat loss, metabolism, and what it takes to build a strong, defined body. it’ll call out the glamorization of grind culture, the fear of food, and the myth that your worth is tied to shrinking yourself.

if you’re ready to stop burning yourself into the ground—and start building a body (and life) that actually feels good—this is your episode.

share this episode with a friend who needs to hear it. follow me on instagram and shoot me a message if this resonated

#womensfitness #fatlosswithoutburnout #musclebuildingforwomen #overtrainingrecovery #undereatingtruth #maintenancephase #strongwomen #dietrecovery

youre actually doing the hard yards. youre not always dieting. youre training hard... yet you’re not seeing the shape, definition, or energy you know you should be seeing by now.

and the worst part? you start questioning yourself. wondering if something’s broken. if this is just what happens as you get older.

let me be clear.... this isn’t just about age either. this is going to be a strategy that can appply to everyone and anyone with an explanation on what matters most...

this is about fuel. not just for training. not just for muscle. but for all the in between.

and most women—especially in their 40s and 50s—are drastically underfueling the exact systems they’re trying to optimize.

in this episode, we go deep into the misunderstood role of carbs. not just for performance, but for recovery, hormone support, better sleep, better moods, and the ability to actually look like you train.

i walk you through:

• why “eating more” didn’t work last time—and how to fix it

• the difference between gaining fat and holding water (and why that puffy feeling is often a good thing)

• what carbs are really doing inside your body (hint: it’s not just about gym fuel)

• the emotional resistance to carbs after 40—and why it makes sense

• how to stop fueling like you’re dieting and start eating like you train with intent

• why 200g of carbs isn’t extreme—it’s the baseline for most active women

we’ll also talk about how things do shift as you age—but not in the way you’ve been told. you don’t need to slow down. you need to support your body better. carbs aren’t the reason you feel bloated, fluffy, or frustrated. they’re the key to changing that.

if you’ve ever said, “i can’t eat like i used to,” this one’s for you. because maybe the problem isn’t that you’re eating more—it’s that you’re still underfueling in all the wrong ways.

and the biggest gains come from the moments we stop repeating old tactics that never worked for the body we have now.

this isn’t about a bulk. it’s about building something stronger.

because the women i work with don’t want to be smaller. they want to be solid. powerful. defined.

and that starts with your food actually doing something for you.

🎧 want my guide on how to eat to actually perform? DM me on instagram @transformxruby and i’ll send it over.

you’re not alone. and there’s nothing wrong with your body.

you just need a new plan—one that finally matches your effort.

think your scan results are telling the truth? they’re not.

in this episode of 100% real with ruby, we expose the inaccuracies in body fat testing—from DEXA to InBody to those dodgy bathroom scales. these tools promise precision but deliver confusion, making you question progress that’s actually real.

you’ll learn:

• why your "lean mass" isn't just muscle

• how carbs, hydration, and timing screw with results

• why gym challenges use misleading data to sell success

• what actually matters if you want to change your physique and feel better in your body

you’ll walk away knowing exactly why these metrics lie—and how to measure progress in a way that empowers, not derails you.

stop letting skewed data run the show. your body is smarter than the tech trying to track it.

follow ruby on instagram @transformxruby

free resources + coaching: DM me on Instagram or transformxruby.com

hashtags: #bodyfatlies #ditchthescale #fitnessmindset #performanceoverperfection #buildnotshrink

Eating less but not seeing results? Learn why your body isn’t responding and what it actually takes to get leaner, stronger, and finally feel in control again.

If you’ve ever thought, “I’m barely eating... so why isn’t anything changing?”—this episode is for you.

Because the truth is, eating less doesn’t always lead to weight loss. In fact, for many women in their 30s, 40s, and 50s, it’s the very thing keeping you stuck.

Today, we’re diving into what you were never taught about metabolism, suppressed maintenance, and why 1500 calories isn’t your magic number—it’s your red flag. I break down the real reason your body isn’t responding, even though your calories are already low and you’re training 4–5x per week.

We’ll talk about:

• The difference between unintentional vs. strategic maintenance
• Why you feel like you’re in a deficit… but your body doesn’t agree
• How weekend habits, stress, under-fueling, and training mismatches keep you plateaued
• What your body actually needs to build shape, definition, and finally respond again
• Why reverse dieting isn’t the “fix”—and what works better
• The mindset shift that helps you stop fearing food and start seeing results

If you’re training hard, eating clean, and wondering why the hell nothing’s changing—this is the missing link. You’re not broken. You’re just not being told the full story.

🎯 Listen now if you want to finally get out of the calorie trap and build a body that actually feels good to live in.

👉 DM me "MAINTENANCE" on Instagram @transformxruby if you're ready to fix what’s keeping you stuck.

ready to learn the truth about suppressed maintenance, metabolic adaptation, and why your fat loss plateau is NOT about your body being f*kd. its not/ If you’ve been tracking, training, and under-eating without results, this is the episode you need. lemme show you the smarter, more strategic way to build muscle, support your metabolism, and finally see change—without slashing more calories.

she did it all “right.”

ran herself into the ground.

trained 7 days a week.

powerlifted. ate low carb. cut calories.

but nothing really changed.

her strength stalled. her back hurt.

and she was exhausted by 3pm most days.

she blamed age.
until she stopped.

and started eating carbs.

and she’ll tell you straight:

→ overtraining didn’t build muscle

→ low carb didn’t make her lean

→ all-or-nothing made her miserable

for years, she did everything “right”

until nothing worked.

until her body said: “i’m done.”

until she finally tried the thing that scared her most—eating more.

and that’s when it clicked.

we didn’t just give her more food.

we gave her structure. purpose.

a plan she could actually recover from.

and a body that could finally respond.

now she trains less and lifts more.

she eats carbs. she has energy.

she’s stronger, leaner, and more empowered than ever.

and most importantly?

she’s free.

➝ if you’re done doing everything but still getting nowhere...

you know where to find me.