Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, Sasha sits down with Vic Gigliotti, founder of Muscle Republic, to uncover the raw truth behind building an 8-figure ecommerce empire from rock bottom. Vic shares his incredible journey from concrete laborer to leading a global fitness apparel brand that ships to 50+ countries with a team of 50.

This episode is packed with hard-won insights for ecommerce founders ready to scale, including:

• How to build a thriving community that loves your product

• The power of listening to your customer and letting them guide product development

• Why burning the boats and going all-in is essential for success

• How to pivot from male bodybuilding market to 95% female customer base

• The real story behind surviving COVID oversells and warehouse disasters

• Building authentic partnerships with influencers like Adrian Portelli

If you're ready to learn what it takes to build a brand with heart and scale it globally, this episode reveals the blueprint.

Connect with Sasha (Host):

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/

Linkedin: https://www.linkedin.com/in/sashakarabut/

Connect with Vic Gigliotti (Guest):

Instagram: https://www.instagram.com/vic_mscr/

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #musclerepublic #fitnessapparel #community #brandbuilding

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this eye-opening episode, co-hosts Sasha and Hamen dive deep into the 9 deadly sins of e-commerce that have cost them hundreds of thousands of dollars in losses and painful lessons over their combined decades in the industry.

This brutally honest conversation reveals the exact mistakes that can destroy your business overnight — from $5,000 ad spend disasters to PayPal account freezes that nearly killed entire companies. Sasha and Hamen share their most painful failures so you don't have to repeat them.

Key lessons covered:

• The $5,000 ad spend mistake that taught the importance of triple-checking campaign links
• Why diversifying to multiple platforms too early can accelerate your losses
• The critical backup systems you need for ad accounts and business managers
• How hiring agencies for skills you don't understand can drain your bank account
• The PayPal tracking nightmare that can freeze hundreds of thousands in revenue
• Why scaling too fast without proper infrastructure leads to massive refunds and disputes
• The trademark and patent risks that can shut down profitable campaigns overnight
• How to avoid the "shiny object syndrome" that kills business momentum

If you're serious about building a profitable e-commerce business without making these costly mistakes, this episode could save you years of pain and hundreds of thousands in losses.

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/
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About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, Sasha sits down with Marin Istvanic, Head of Performance at Inspire agency, to break down his exact $100+ million Meta advertising strategy that's helped scale ecommerce brands from startup to 8-figures.

Marin shares the tactical playbook he's used across 8 years of media buying, revealing how creative-based targeting has replaced traditional interest targeting, and why your ad creative is now doing the heavy lifting in audience selection.

This episode is packed with actionable insights on:

• How creative hooks now control targeting instead of audience interests
• The exact ABO testing structure for scaling winning ads
• White-listing strategies that drive 70% of high-performing ad spend
• AI tools for creative production and campaign optimization
• Why ROAS targets must decrease as you scale (and why that's profitable)
• The compound effect of creative volume, offers, and white-listing

If you're ready to break through spending plateaus and scale your ad accounts like the pros, this episode delivers the blueprint.

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Connect with Marin Istvanic (Guest):
Instagram: https://www.instagram.com/m17istvanic/
Twitter: https://twitter.com/IstvanicMarin
Linkedin: https://www.linkedin.com/in/marin-istvanic/

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TIMESTAMPS:

0:00 - Intro
1:20 - From Football to Media Buying Journey
3:44 - Computer Science + Sports Background
4:29 - 8 Years of Platform Changes
5:26 - Creative-Based Targeting Revolution
7:19 - Customer Research with AI Tools
10:02 - Creative Demographics Impact Delivery
11:16 - ABO vs Advantage Plus Testing Strategy
14:38 - Cost Cap Strategy for Weekends
16:25 - Scaling Blockers & Creative Volume
19:01 - ROAS Reality Check & Margins
21:27 - Subscription vs First-Order Profitability
24:04 - New Customer ROAS Strategy
26:41 - Breaking Through Spending Fear
29:22 - The Oodie Success Story
32:24 - Unlocking Growth Milestones
34:37 - White-listing Strategy Deep Dive
37:24 - White-listing Setup & Negotiation
39:24 - AI Tools for Media Buying
42:23 - Ideal Client Profile
44:03 - What Drives Marin Daily
45:24 - Final Thoughts & Contact Info

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, co-hosts Sasha and Hamen dive deep into the critical elements that make landing pages convert at the highest level. If you've got great ads but poor conversion rates, this episode is your solution.

Sasha and Hamen break down the exact strategies they use to help e-commerce brands optimize their shop pages for maximum conversions. They share actionable insights on:

• The 3-second rule that determines if visitors convert or bounce
• How to structure landing pages to minimize friction and maximize sales
• Visual storytelling techniques that create perceived value
• Copywriting strategies that speak directly to customer pain points
• Why premium brands never use iPhone photos (and what to do instead)

This is Part 2 of their conversion rate optimization series - essential viewing for any e-commerce founder ready to turn their traffic into profit.

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/
------------------------------------------------

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #conversionrate #landingpages

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, co-hosts Sasha and Hamen team up to break down the exact 3-lever system they’ve used to help ecommerce brands go from 1–2% to 9–10% conversion rates — turning $5K–$30K/month stores into serious profit machines.

This is Part 1 of a 3-part series for founders ready to stop leaving money on the table. Sasha and Hamen share hard-won insights on:
• Using pricing psychology to remove buyer friction
• Structuring offers that feel irresistible
• Building trust with simple but powerful social proof systems

If you’re ready to pull the highest-impact levers in your business today, this episode is your starting point.

------------------------------------------------
Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/
------------------------------------------------

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this power-packed episode, Sasha teams up with Hamen Bamba to deliver the ultimate blueprint for growing from $10K to $100K per month. They bring in their proven track record of scaling brands rapidly through data-driven media buying strategies and systematic ad spend optimization.

This isn't just theory - it's a tactical roadmap based on real case studies from their portfolio, including brands that went from zero to $1M in 90 days. If you're stuck in the $10-20K range wondering what's next, this episode will show you exactly how to break through to six figures monthly with laser focus and strategic execution.

------------------------------------------------
Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS:
00:00 - Intro
01:00 - Why Most Brands Get Stuck at $10K
02:38 - Zero to $20K Success Stories Revealed
05:49 - The Founder-Led Content Advantage
10:53 - Key Ingredients for Rapid Growth
12:40 - When 30% Profit Margins Are Actually Good
15:18 - The $100K Monthly Milestone Mindset
17:05 - Weekly vs Monthly Budget Strategy
19:15 - Zero to $1M in 90 Days Case Study
24:20 - The 20% Weekly Growth Rule
27:26 - When to Actually Decrease Ad Spend
29:13 - Biggest Scaling Distractions to Avoid
31:39 - Why New Products Kill Growth
35:02 - The Multi-Platform Trap
38:19 - The Woman in Red Dress Effect
41:24 - Email Marketing Time Waster Alert
44:52 - Capital Allocation vs Operations
46:30 - Your Next Level Action Plan

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

From Touring DJ to Scaling $20M+ Ecom Brands: Jamie went from global DJ to building Defiant—one of Australia's leading agencies helping 300+ DTC eCom, Saas and service based brands scale fast.

In this episode, he reveals his secret to creating performance creatives that actually convert, why most ad creatives fail to scale brands past $1M, and the 3-2-2 testing method that consistently identifies winning creatives - including how one simple meme creative generated $1.8 million in sales and so on.

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Connect with Jamie Kritharas (Guest):
Instagram: https://www.instagram.com/jamiekritharas/
Linkedin: https://www.linkedin.com/in/jamie-kritharas/

Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/

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TIMESTAMPS:
00:00 - Intro
01:05 - From DJ to Building Australia’s leading Creative Agency
13:26 - Why He Never Train his Employees (The Senior-Only Hiring Strategy)17:37 - How Incentives Fix Culture Problems
23:46 - Who to Hire — and When?
27:51 - Junior vs Senior Talent
33:46 - Hiring Process & Culture (Lost 50% of Team overnight)
46:00 - How to Make Creatives That Actually Convert
48:07 - Brand Creatives vs Performance creatives
54:20 - The $1.8M Meme Creative
54:58 - Which creatives are working in 2025? (Trends)
58:27 - The 3-2-2 Method for Testing Creatives
01:04:40 - Why E-commerce Brands Plateau?
01:10:30 - Should You Scale to Multiple Avatars? (And When)
01:13:54 - Writing Ad Copy: Customer-First
01:16:15 - 3 Step System to Scale Any E-commerce Brand

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Organic reach vs paid and controlled - In this episode, we dive into the biggest debate in digital marketing right now: should your brand go all-in on TikTok organic growth or double down on Meta’s paid ad machine?

We break it all down-based on real brand results,
Here’s what we cover:

• Why brands are selling out with zero ad spend on TikTok
• The “audience gold rush” happening on TikTok right now
• What Meta still dominates at-and why smart brands aren't leaving it behind
• The creative testing shortcut that can save you thousands in ad costs
• How content volume impacts results-and what to do if you don’t have a big team
• The truth about control vs chaos: how to decide between paid vs organic for your stage of business

Whether you're just starting out or scaling fast, this is the strategy-level conversation that clears the noise and helps you make better moves.

Listen in now- because what worked even six months ago isn’t what works in today’s wild digital landscape- ensure you know how to future-proof your content and paid strategy.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/