Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, Sasha sits down with Marin Istvanic, Head of Performance at Inspire agency, to break down his exact $100+ million Meta advertising strategy that's helped scale ecommerce brands from startup to 8-figures.

Marin shares the tactical playbook he's used across 8 years of media buying, revealing how creative-based targeting has replaced traditional interest targeting, and why your ad creative is now doing the heavy lifting in audience selection.

This episode is packed with actionable insights on:

• How creative hooks now control targeting instead of audience interests
• The exact ABO testing structure for scaling winning ads
• White-listing strategies that drive 70% of high-performing ad spend
• AI tools for creative production and campaign optimization
• Why ROAS targets must decrease as you scale (and why that's profitable)
• The compound effect of creative volume, offers, and white-listing

If you're ready to break through spending plateaus and scale your ad accounts like the pros, this episode delivers the blueprint.

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Connect with Marin Istvanic (Guest):
Instagram: https://www.instagram.com/m17istvanic/
Twitter: https://twitter.com/IstvanicMarin
Linkedin: https://www.linkedin.com/in/marin-istvanic/

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TIMESTAMPS:

0:00 - Intro
1:20 - From Football to Media Buying Journey
3:44 - Computer Science + Sports Background
4:29 - 8 Years of Platform Changes
5:26 - Creative-Based Targeting Revolution
7:19 - Customer Research with AI Tools
10:02 - Creative Demographics Impact Delivery
11:16 - ABO vs Advantage Plus Testing Strategy
14:38 - Cost Cap Strategy for Weekends
16:25 - Scaling Blockers & Creative Volume
19:01 - ROAS Reality Check & Margins
21:27 - Subscription vs First-Order Profitability
24:04 - New Customer ROAS Strategy
26:41 - Breaking Through Spending Fear
29:22 - The Oodie Success Story
32:24 - Unlocking Growth Milestones
34:37 - White-listing Strategy Deep Dive
37:24 - White-listing Setup & Negotiation
39:24 - AI Tools for Media Buying
42:23 - Ideal Client Profile
44:03 - What Drives Marin Daily
45:24 - Final Thoughts & Contact Info

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/