Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, Sasha sits down with Vic Gigliotti, founder of Muscle Republic, to uncover the raw truth behind building an 8-figure ecommerce empire from rock bottom. Vic shares his incredible journey from concrete laborer to leading a global fitness apparel brand that ships to 50+ countries with a team of 50.

This episode is packed with hard-won insights for ecommerce founders ready to scale, including:

• How to build a thriving community that loves your product

• The power of listening to your customer and letting them guide product development

• Why burning the boats and going all-in is essential for success

• How to pivot from male bodybuilding market to 95% female customer base

• The real story behind surviving COVID oversells and warehouse disasters

• Building authentic partnerships with influencers like Adrian Portelli

If you're ready to learn what it takes to build a brand with heart and scale it globally, this episode reveals the blueprint.

Connect with Sasha (Host):

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/

Linkedin: https://www.linkedin.com/in/sashakarabut/

Connect with Vic Gigliotti (Guest):

Instagram: https://www.instagram.com/vic_mscr/

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #musclerepublic #fitnessapparel #community #brandbuilding

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this eye-opening episode, co-hosts Sasha and Hamen dive deep into the 9 deadly sins of e-commerce that have cost them hundreds of thousands of dollars in losses and painful lessons over their combined decades in the industry.

This brutally honest conversation reveals the exact mistakes that can destroy your business overnight — from $5,000 ad spend disasters to PayPal account freezes that nearly killed entire companies. Sasha and Hamen share their most painful failures so you don't have to repeat them.

Key lessons covered:

• The $5,000 ad spend mistake that taught the importance of triple-checking campaign links
• Why diversifying to multiple platforms too early can accelerate your losses
• The critical backup systems you need for ad accounts and business managers
• How hiring agencies for skills you don't understand can drain your bank account
• The PayPal tracking nightmare that can freeze hundreds of thousands in revenue
• Why scaling too fast without proper infrastructure leads to massive refunds and disputes
• The trademark and patent risks that can shut down profitable campaigns overnight
• How to avoid the "shiny object syndrome" that kills business momentum

If you're serious about building a profitable e-commerce business without making these costly mistakes, this episode could save you years of pain and hundreds of thousands in losses.

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/
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About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, Sasha sits down with Marin Istvanic, Head of Performance at Inspire agency, to break down his exact $100+ million Meta advertising strategy that's helped scale ecommerce brands from startup to 8-figures.

Marin shares the tactical playbook he's used across 8 years of media buying, revealing how creative-based targeting has replaced traditional interest targeting, and why your ad creative is now doing the heavy lifting in audience selection.

This episode is packed with actionable insights on:

• How creative hooks now control targeting instead of audience interests
• The exact ABO testing structure for scaling winning ads
• White-listing strategies that drive 70% of high-performing ad spend
• AI tools for creative production and campaign optimization
• Why ROAS targets must decrease as you scale (and why that's profitable)
• The compound effect of creative volume, offers, and white-listing

If you're ready to break through spending plateaus and scale your ad accounts like the pros, this episode delivers the blueprint.

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Connect with Marin Istvanic (Guest):
Instagram: https://www.instagram.com/m17istvanic/
Twitter: https://twitter.com/IstvanicMarin
Linkedin: https://www.linkedin.com/in/marin-istvanic/

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TIMESTAMPS:

0:00 - Intro
1:20 - From Football to Media Buying Journey
3:44 - Computer Science + Sports Background
4:29 - 8 Years of Platform Changes
5:26 - Creative-Based Targeting Revolution
7:19 - Customer Research with AI Tools
10:02 - Creative Demographics Impact Delivery
11:16 - ABO vs Advantage Plus Testing Strategy
14:38 - Cost Cap Strategy for Weekends
16:25 - Scaling Blockers & Creative Volume
19:01 - ROAS Reality Check & Margins
21:27 - Subscription vs First-Order Profitability
24:04 - New Customer ROAS Strategy
26:41 - Breaking Through Spending Fear
29:22 - The Oodie Success Story
32:24 - Unlocking Growth Milestones
34:37 - White-listing Strategy Deep Dive
37:24 - White-listing Setup & Negotiation
39:24 - AI Tools for Media Buying
42:23 - Ideal Client Profile
44:03 - What Drives Marin Daily
45:24 - Final Thoughts & Contact Info

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/