Is connection the missing metric in business?

📊 A recent Gallup study revealed that employees who feel a strong sense of community at work are 3.2 times more likely to be engaged and 68% less likely to experience burnout.

On this episode of The Bliss Business Podcast, we’re talking with Tyler Wynn, President of Ledgers USA, about what it means to build business through community, not control.

Tyler leads a purpose-driven accounting firm that puts people before process. In this episode, we’ll explore how he’s creating systems that support authentic connection, build trust, and drive real performance.

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this episode, we’ll cover:

• Why belonging is more than a buzzword

• How to build team culture that actually scales

• What it looks like to lead with care in a metrics-driven world

• Why purpose is not a side note, but a guiding system

💬 How do you intentionally build connection in your workplace?

🧠 55% of consumers say they’re more likely to trust a brand that tells a compelling story aligned with its values (Source: Edelman Trust Barometer).

Too many companies say they have a purpose. But how many can actually story it?

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack what it really means to build your brand narrative around purpose, and why your purpose needs to be more than a slogan.

🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• Why storytelling is essential to make purpose felt, not just stated

• The core components of a narrative that connects with customers

• How brands like Etsy and Liquid Death are doing it right

• How your team, customers, and struggles should shape your story

This episode is a reminder that your company isn’t the hero, your customer is. Your brand story should be the bridge between their life and your values.

🎧 Whether you’re a founder, marketer, or brand leader, this one’s packed with practical insight on how to stop broadcasting and start inviting people into your mission.

What if the real competitive edge in sales wasn’t hustle, but humanity?

📊 Research shows that emotionally intelligent leaders drive up to 20% higher performance outcomes (McKinsey, 2023). Yet many still treat empathy as optional in fast-paced industries like sales.

On this episode ofThe Bliss Business Podcast, we’re joined by keynote speaker, entrepreneur, and author Glenn Poulos, whose book Never Sit in the Lobby has become a go-to resource for sales professionals who want to win with integrity.

With over 35 years of experience building high-performing sales teams and scaling companies like Gap Wireless, Glenn shares why empathy is not a soft skill, it’s the core of real, sustainable growth.

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this episode, we explore:

• Why empathy is essential in high-pressure sales environments

• How to lead with both performance and presence

• What it takes to build cultures of consistency, care, and results

• Why purpose, not pressure, is the long game for leadership

💬 What’s one way empathy has shaped your sales or leadership style? Share below and join us live.

Can empathy in leadership be the difference between a culture that thrives and one that breaks down under pressure?

📊 According to Deloitte, leaders who express care increase team loyalty by 62%. Yet empathy is still often viewed as optional rather than essential in the C-suite.

Join us this episode of The Bliss Business Podcast with guest Holly Golebiowski, Partner at LeaderSkills. Holly brings over two decades of leadership experience and coaching to the conversation, showing why empathy isn’t soft, it’s strategic.

We’ll explore how empathetic leadership transforms team performance, builds psychological safety, and creates workplaces where people bring their full selves to the table.

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this conversation, we’ll cover:

• How empathy builds resilience and trust in high-pressure environments

• Why executive coaching starts with emotional self-awareness

• What it takes to scale leadership without losing humanity

• How to lead with heart while maintaining accountability

💬 How has empathy shaped your leadership or team culture?.

When everything feels like an opportunity, how do you stay focused on what actually matters?

Clarity is a competitive advantage. Brands that use purpose as a strategic filter outperform those chasing every shiny object. Just ask REI or Dr. Bronner’s, two companies that have said bold "no's" to stay true to their values and built trust that lasts.

In this episode of The Bliss Business Podcast, we unpack how to use purpose not just as a statement, but as a decision-making tool.

🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa

We’ll explore:

• Why saying “no” is a superpower when rooted in purpose

• How brands like REI and Dr. Bronner’s filter decisions through values

• What it looks like to create purpose-aligned scorecards across teams

• How to build clarity that creates consistency, courage, and trust

💬 How do you decide what to say yes or no to? What’s your brand’s filter?

Is your marketing ready for the future?

In the final episode of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to unpack how brands can future-proof their marketing investments in a world of constant change.

From AI and cookie deprecation to evolving buyer behavior, this episode explores:

* Why marketing innovation begins with testing and split experimentation

* How to prepare for a cookieless future and remain competitive

* The impact of empathetic marketing on customer experience and brand loyalty

* How AI tools like aiCMO are reshaping strategy and accelerating insight

* Why strong agency relationships create long-term compounding ROI

📈 Episode 5: Future Proofing Your Marketing Investments

Marketing is not a one-and-done cost center. It's a dynamic system that, when led with empathy, curiosity, and agility, becomes a multiplier.

How do you optimize your marketing spend without spending more?

In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.

You’ll learn:

* How to spot underperforming keywords and reinvest in what’s working

* The importance of statistical significance before making campaign changes

* Why small tweaks in ad copy can drive 25% or more lift in performance

* How to avoid the biggest pitfall in marketing: reacting too quickly to incomplete data

If you’re still making decisions based on gut feel or day-by-day results, you’re not optimizing, you’re guessing. This episode gives you the blueprint for smarter marketing investments.

🎧 Episode 4: How to Optimize Your Marketing Investments for Peak Performance

According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy.

Join us this episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.

🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this conversation, we’ll unpack:

• How to use purpose as a filter for decisions, not just a slogan

• The link between brand integrity and employee engagement

• What happens when teams market from alignment, not obligation

• Why companies like Bombas and Chobani outperform by living their “why” internally

💬 How does your team stay aligned on purpose beyond the mission statement?