Marketing With Purpose Kit: Building Your Brand Narrative Around Purpose
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Marketing With Purpose Kit: Building Your Brand Narrative Around Purpose
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🧠 55% of consumers say they’re more likely to trust a brand that tells a compelling story aligned with its values (Source: Edelman Trust Barometer).
Too many companies say they have a purpose. But how many can actually story it?
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack what it really means to build your brand narrative around purpose, and why your purpose needs to be more than a slogan.
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
🧭 In this episode, we explore:
• Why storytelling is essential to make purpose felt, not just stated
• The core components of a narrative that connects with customers
• How brands like Etsy and Liquid Death are doing it right
• How your team, customers, and struggles should shape your story
This episode is a reminder that your company isn’t the hero, your customer is. Your brand story should be the bridge between their life and your values.
🎧 Whether you’re a founder, marketer, or brand leader, this one’s packed with practical insight on how to stop broadcasting and start inviting people into your mission.