In this episode of SuperPumped Business and Life, host Ben Walters interviews Don Heyne, the founder of Ritter’s Frozen Custard in Kettering, Ohio.

Kettering | Ritter's Frozen Custard

Don shares his journey from a corporate executive at Reynolds and Reynolds to becoming an entrepreneur after facing downsizing. He discusses the challenges and realities of starting a business, the importance of family support, and the risks involved in entrepreneurship. Don's story highlights the determination and hard work required to succeed in the business world, especially in the food industry.

In this conversation, Don details the intense challenges faced while building a successful ice cream business. They discuss the importance of rest, adapting to competition, and the struggles of operating during winter months. Don emphasizes innovation, workforce development, and pride in creating a positive impact on the community. Reflecting on his achievements, they highlight the growth and success of the business over the years.

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Takeaways

• Don transitioned from a corporate career to entrepreneurship after being fired.

• He felt a strong desire to never work for someone else again after his layoff.

• Starting a business requires significant financial planning and risk-taking.

• The perception of running an ice cream shop is often misleading; it's hard work.

• Family dynamics play a crucial role during major life transitions.

• Don's experience highlights the importance of being prepared for unexpected changes.

• He learned valuable lessons about the realities of business ownership.

• The first year of business can be extremely challenging and demanding.

• Don emphasizes the need for hard work and dedication in entrepreneurship.

• His journey showcases the importance of resilience and adaptability. The entrepreneur needs seasons of rest, even if it's for a few months.

• Facing competition can lead to innovation and adaptation.

• Winter operations can be challenging but necessary for survival.

• Investing in customer service and efficiency is crucial for success.

• Building a strong workforce involves setting a good example and fostering motivation.

• Community engagement can enhance business visibility and customer loyalty.

• Desperation can drive innovation and business decisions.

• Reflecting on achievements can provide motivation and a sense of fulfillment.

• Youth programs can be beneficial for both the business and the community.

• Continuous improvement and adaptation are key to long-term success.

Ben shares a profound lesson learned from his grandmother about the importance of belief and support in relationships. He recounts a pivotal phone call where she revealed how her husband's lack of belief in her dreams affected their marriage. The conversation emphasizes the need for encouragement in personal and professional relationships, highlighting the detrimental effects of being a 'dream douser.' If you want to crush your relationships in a positive way, Ben encourages listeners to foster supportive environments that empower others to pursue their aspirations.

Free business assessment: https://launchreadyassessment.scoreapp.comFind out more at https://www.superpumped.comAll other links at https://creators.spotify.com/pod/profile/superpumped/

Takeaways

• You need to believe in yourself because I believe in you.

• When your partner doesn't believe in you, that can crush a relationship.

• People often talk about relationship killers like infidelity and money problems.

• Having a spouse who believes in you is invaluable.

• When someone believes in you, you begin to flip that goodness out into the world.

• Don't be the dream douser; be the rocket fuel to launch others' dreams instead.

• Encouragement invigorates relationships and fosters positivity.

• If your heart wants to support an idea but your head doesn’t, seek outside opinions.

• Refining ideas with support can lead to success.

• Crushing your relationships in a good way means helping others chase their dreams.

Ben shares a personal story about jumping on and off moving trains as a metaphor for making significant life decisions. He discusses the importance of recognizing when you're on the wrong path, whether in relationships, careers, or social circles, and emphasizes the need to take action before it's too late. The conversation explores the fear of change, the pain of leaving comfort zones, and the opportunity cost of staying on a path that doesn't lead to fulfillment.

Takeaways

• Jumping off a moving train symbolizes making bold life choices.

• Waiting too long to jump off the wrong train increases fear and pain.

• Many people stay in relationships that aren't right for them due to comfort.

• Career choices can lead to a lifetime on the wrong track.

• Surrounding yourself with the wrong people can hinder personal growth.

• Pain is often a part of making necessary changes in life.

• Recognizing the wrong train is the first step to change.

• Opportunity cost is significant when staying on the wrong path.

• Courage is essential for making life-altering decisions.

• It's never too late to jump off the wrong train and find the right direction.

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