In this episode of SuperPumped Business and Life, host Ben Walters interviews Don Heyne, the founder of Ritter’s Frozen Custard in Kettering, Ohio.

Kettering | Ritter's Frozen Custard

Don shares his journey from a corporate executive at Reynolds and Reynolds to becoming an entrepreneur after facing downsizing. He discusses the challenges and realities of starting a business, the importance of family support, and the risks involved in entrepreneurship. Don's story highlights the determination and hard work required to succeed in the business world, especially in the food industry.

In this conversation, Don details the intense challenges faced while building a successful ice cream business. They discuss the importance of rest, adapting to competition, and the struggles of operating during winter months. Don emphasizes innovation, workforce development, and pride in creating a positive impact on the community. Reflecting on his achievements, they highlight the growth and success of the business over the years.

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Takeaways

• Don transitioned from a corporate career to entrepreneurship after being fired.

• He felt a strong desire to never work for someone else again after his layoff.

• Starting a business requires significant financial planning and risk-taking.

• The perception of running an ice cream shop is often misleading; it's hard work.

• Family dynamics play a crucial role during major life transitions.

• Don's experience highlights the importance of being prepared for unexpected changes.

• He learned valuable lessons about the realities of business ownership.

• The first year of business can be extremely challenging and demanding.

• Don emphasizes the need for hard work and dedication in entrepreneurship.

• His journey showcases the importance of resilience and adaptability. The entrepreneur needs seasons of rest, even if it's for a few months.

• Facing competition can lead to innovation and adaptation.

• Winter operations can be challenging but necessary for survival.

• Investing in customer service and efficiency is crucial for success.

• Building a strong workforce involves setting a good example and fostering motivation.

• Community engagement can enhance business visibility and customer loyalty.

• Desperation can drive innovation and business decisions.

• Reflecting on achievements can provide motivation and a sense of fulfillment.

• Youth programs can be beneficial for both the business and the community.

• Continuous improvement and adaptation are key to long-term success.