"Podcast audiences absolutely love consistency." - Charlotte Lewis-West

Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.

The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.

Key Takeaways:

• Identify your audience and niche to tailor your podcast format and tone (04:58)
• Develop a clear objective and success metrics for your podcast (09:14)
• Consistency is crucial for podcast success and audience retention (34:35)
• Short-form content can significantly boost podcast visibility (27:28)
• Understand regional preferences for podcast consumption (audio vs. video) (29:26)

Chapters and Timestamps:
04:58 - The importance of podcast planning
09:14 - Developing a podcast strategy
14:58 - Understanding your audience and niche
19:00 - Effective podcast promotion techniques
24:23 - Advertising platforms for podcasts
27:28 - The power of short-form content
29:26 - Audio vs. video podcasting
34:35 - Long-term benefits of podcast planning

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Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
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Podcasts have revolutionized how we consume content, providing a platform for storytelling, education, entertainment, and conversations that span the globe.

Today is International Podcast Day, September 30, is a time to honor the incredible impact podcasting has had on our lives.

As a podcaster myself, I’ve seen firsthand how this unique medium can create connections, foster communities, and amplify voices that might otherwise go unheard.

In celebration of International Podcast Day, I’ve gathered some fascinating facts about our podcasts and the podcasting industry as well.

If you want to get in touch with Niall with any comments get in touch at niall@sevenmillionbikes.com

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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I thought I knew content creation, but podcasting taught me so much more." – Michelle O’Brien

Niall Mackay provides a comprehensive audit of Michelle O'Brien’s podcast,”The Upward Spiral Podcast”. Michelle, a marketing professional who transformed her life after giving up alcohol two years ago. She also shares her journey from being a casual drinker to living a sober life, explaining how even a small reduction in alcohol can have a profound impact on personal growth and mental clarity. Together, they discuss the challenges of podcasting, the importance of authentic storytelling, and the benefits of stepping outside your comfort zone.

Michelle also shares her experience of building her podcast and offers valuable tips on content creation and personal development. With her background in marketing, Michelle reveals how she initially underestimated the effort it takes to create engaging, meaningful content and how she's found joy in the process of learning publicly. This episode is not just for aspiring podcasters, but for anyone curious about the benefits of reducing alcohol and unlocking their full potential.

Key Takeaways:

• Reducing alcohol can unlock your full potential
• The power of authentic podcasting
• Podcasting equipment isn't everything
• The learning curve of content creation
• Networking through podcasting

Chapters and Timestamps:
02:00 – Michelle’s podcast setup and equipment challenges
07:00 – How giving up alcohol unlocked Michelle’s potential
10:00 – The importance of being authentic in podcasting
14:00 – Michelle’s journey into content creation and the steep learning curve
17:00 – Networking opportunities through podcasting
20:00 – Niall’s feedback on improving Michelle’s podcast quality

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

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Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.

Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy and audience engagement. He emphasizes the importance of consistency, audio quality, and creating a unique niche. The discussion covers topics such as the evolution of recording technology, the impact of AI on podcasting, and practical tips for improving podcast production and presentation.

Key Takeaways:

• Consistency is crucial for podcast growth - aim for a regular publishing schedule
• Audio quality is more important than content quality for retaining listeners
• Create a 30-45 second "hook" at the beginning of each episode to engage listeners
• Focus on a specific niche or lean into the host's personality to stand out
• Use analytics to understand listener behavior and improve content

Chapters and Timestamps:
02:00 - Evolution of recording technology
05:03 - Podcast equipment and editing tools
08:59 - Defining a podcast niche
14:00 - Creating engaging podcast intros
19:52 - Focusing on host personality
23:47 - Consistency in podcasting
27:00 - Audio quality tips and improvements
31:31 - Importance of audio quality over content

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

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In this episode I interview one of the biggest names in podcasting, Jordan Harbinger!

We delve into the art of preparing for podcast interviews.

Jordan, whose podcast has millions of downloads, shares his journey from being a Wall Street lawyer to a renowned podcaster. He discusses the importance of extensive preparation, including reading entire books, taking notes, and adjusting interview flow in real-time.

Jordan emphasizes a structured approach to creating engaging content and advises new podcasters to focus on the joy of podcasting rather than monetization. Additionally, they talk about the misconceptions around podcasting and the hard work required to achieve success in the field.

The episode wraps up with Jordan sharing stories about his favorite guests and offering advice for aspiring podcasters.

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

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"What are the three problems that we primarily have? Discovery, interactivity and monetization. In podcasting 2.0 is we've just added some new features"

In this episode of Smarter Podcasting, host Niall Mackay and guest Sam Sethi discuss the concept of Podcasting 2.0, focusing on three primary challenges in podcasting: discovery, interactivity, and monetization.

Sam explains various new features introduced in Podcasting 2.0, such as the person tag, chapters, transcripts, and cross-app comments, which enhance discoverability and audience engagement.

They also delve into the utilization of assisted intelligence (AI) for automating podcast production tasks. Additionally, Sam introduces a new application, TrueFans, which offers innovative monetization options for podcasters through micropayments.

The podcast concludes with thoughts on the future of podcasting, including live broadcasting and integrating music into podcasts.

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

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"It's amazing that you're taking one piece of content, spreading it across so many different ways."

Niall Mackay provides a comprehensive audit of Troy Hipolito's podcast "The Troy Show." Niall offers invaluable insights on improving podcast quality, from artwork and SEO to audio production and content consistency.

Troy, a LinkedIn influencer with over 27,000 followers, shares his unique approach of repurposing live streams into podcast content. The conversation delves into the intricacies of podcast production, marketing strategies, and the importance of creating value for listeners.

Niall provides actionable advice on enhancing podcast discoverability, improving audio quality, and crafting compelling show notes and introductions.

Key Takeaways:

• Create a boilerplate intro and outro for consistency
• Ensure podcast artwork is high-res and includes a clear tagline
• Maintain content consistency with your podcast's stated purpose
• Focus on your own call-to-action rather than your guest's at the end of episodes
• Consider post-production editing to enhance audio quality and remove distractions

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Book a call now!

"Just be yourself because it’s only you that can do that."

Niall Mackay conducts an in-depth audit of Linda Vo's podcast "Inspired by Success". Linda, an entrepreneur with an inspiring backstory, shares her podcasting journey and receives valuable feedback on her show's audio quality, content structure, and overall presentation.

Niall provides actionable advice on various aspects of podcasting, from equipment choices to content delivery. He emphasizes the importance of audio quality, personal branding, and strategic call-to-actions. Linda, receptive to feedback, gains insights on niching down her content, improving audio techniques, and enhancing her YouTube presence. This episode is a goldmine for both new and experienced podcasters looking to refine their craft.

Key Takeaways:

• Introduce yourself and your credentials at the beginning of each episode
• Use dynamic microphones for better audio quality, especially in non-studio environments.
• Make YouTube videos more dynamic by changing camera angles every 30-60 seconds
• Focus on one clear call-to-action that supports your business goals
• Balance interview episodes with solo episodes to showcase your expertise

Chapters and Timestamps:
00:03:10 - Equipment and editing process
00:06:50 - Podcast niche and unique selling point
00:10:30 - Goals and lessons of the podcast
00:14:00 - Podcast audit: Hook and intro feedback
00:18:20 - Importance of self-introduction
00:23:10 - YouTube video dynamics
00:24:20 - Audio quality and microphone choices
00:27:40 - Balancing guest and host content
00:29:30 - Call-to-action strategy
00:31:40 - Final thoughts and improvements

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Book a call now!