YouTube actually tells you that 50% of views will drop out within the first 30 seconds. That's mental that that YouTube knows for a fact that half of your audience will be gone within 30 seconds.”

I got a chance to audit Nicki Sun’s podcast, “Nicki Sun Show”, and I feel like this podcast audit is really a treat, as I could connect with someone who shares a deep passion for storytelling and uplifting marginalized voices. Nicki is a filmmaker, host, and creator whose work is visually stunning, emotionally resonant, and purpose-driven.

But even talented creators like Nicki run into challenges when it comes to podcast consistency, audio-first thinking, and strategic growth—and that’s where this audit comes in.

We dug deep into her workflow, identity, and production pipeline to figure out what’s working, what’s not, and how she can optimize her show without losing the magic that makes it special.

Key talking points:
- Why niching down is essential—and how to find your podcast’s true focus.
- How to write better show notes that speak directly to your listener.
- What makes a powerful intro and why you should stop saying “Welcome back.”
- Using AI tools like ChatGPT properly to save time without sounding robotic.
- The 30-second hook strategy to boost retention on both YouTube and podcast apps.
- Why your outro needs to be sharp, not 90 seconds of music.

Chapters and Timestamps
1:35 – Meet Nicki Sun: filmmaker, host, and creative powerhouse
4:20 – Nicki’s mission: Amplifying Asian American and marginalized creators
09:40 – The problem with being too broad: Defining your niche
17:20 – YouTube vs. Podcasting: Which platform are you really serving?
25:45 – Hooks, show notes, and using AI the right way
35:50 – Outro tips, crosstalk editing, and one strong CTA to rule them all

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The Podcast Launch Lab

The Podcast Makeover

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“It doesn’t feel like work. And it’s only possible because you guys have spent your hours on the edit. That’s why I work with Seven Million Bikes Podcasts.”

(THIS EPISODE WAS CREATED IN 3 HOURS!!)

I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.

Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.

We cover:

• How podcasting helped him land clients across his design, publishing, and coffee companies
• The biggest workflow mistakes people make (and how to avoid them)
• The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and more
• Why quality audio is a non-negotiable in 2025
• How he’s using his podcast to write his next book — live
• Why guest booking and editing should never be DIY if you’re running a business

10 reasons to start a podcast for your business

1. Build your brand through storytelling – It lets you share your vision, values, and voice authentically.
2. Reach new clients and generate leads – Radim mentions converting guests into clients.
3. Network with high-level professionals – You get to “pull up your chair to the big boys’ table.”
4. Create content at scale – With an efficient system, you can produce multiple episodes quickly.
5. Increase credibility and authority – Being a podcast host positions you as an expert.
6. Support other business efforts – Radim aligns podcast themes with book launches.
7. Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.
8. Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.
9. Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.
10. Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.

If you’re a business owner still on the fence about starting a podcast — this is your sign.

🎧 Ready to get started with your own show?

Book a free discovery call today at sevenmillionbikes.com or email me at niall@sevenmillionbikes.com

Send us a text

The Podcast Launch Lab

The Podcast Makeover

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“You don’t know where one conversation is gonna take you. So have it.” — Greg Wasserman

I absolutely loved this conversation with Greg Wasserman — it’s one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you’ve ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal.

Greg and I are 100% aligned: podcasting is about building trust, creating genuine human connection, and showing up consistently. Whether you're a lawyer, real estate agent, or startup founder, this episode will reframe how you think about podcast ROI.

Key Talking Points
- Your podcast isn’t about going viral; it’s about connecting with your niche and creating value.
- A podcast gives you a reason to talk to clients, prospects, and partners — and build trust.
- One episode can fuel newsletters, social media, blog posts, and more — for weeks or even years.
- Unless you’re a media company, sponsorships are more work than they’re worth. Focus on impact instead.
- Just like websites or social media pages, podcasts are becoming a core part of modern business strategy.

Chapters and Timestamps
03:00: Why podcasting isn't about becoming a superstar or going viral
06:30: The lawyer story — using a podcast as a business development tool
09:00: Building trust and marketing others through podcasting
13:35: The fishing podcast example — how niche can drive connection
18:00: Real-world ROI from a single podcast episode
21:00: Why sponsorships aren’t the right goal for most podcasters
28:30: Podcasting vs. traditional marketing (like expos and booths)

Send us a text

The Podcast Launch Lab

The Podcast Makeover

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!