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The real estate industry is changing fast—and not everyone is keeping up. In this episode of Slightly Under Asking, we break down the latest agent trends taking over social media, from deadpan house tours and rap listing videos to luxury closing gifts and influencer marketing.

Are these strategies genius or just plain cringe? Do they actually bring in clients—or just rack up likes from other agents? We talk about what’s working, what’s not, and how real estate agents are monetizing their personal brands in unexpected ways.

Let us know in the comments: are these trends helping or hurting our industry?

Videos referenced in this podcast:
https://www.instagram.com/reel/DJrTgb3xBBJ/?igsh=MWVqNDNsbWVqbWVwcg==
https://www.instagram.com/reel/DEnCmRGJPsT/?igsh=MTNrZmVsZnRyMWJrbQ==
https://www.instagram.com/reel/DJdL3MFs3kQ/?igsh=MXh6ZThzZ3QxbXNhbw==

🔔 Subscribe for weekly episodes that help you become a smarter, savvier agent.

✨ More About Us & The Pod! 👉🏻 https://slightlyunderasking.com/
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin

What does it take to sell $20M homes in Scottsdale’s most exclusive community? In this episode of Slightly Under Asking, we sit down with Brock MacKenzie of Silverleaf Realty—a former pro golfer turned luxury real estate agent—to talk about what it really takes to succeed in Arizona’s ultra-luxury market.

We dive into:
How Brock broke into the luxury niche
Why relationships with agents matter more than Instagram
Marketing high-end homes and building a referral-based business
How to work with high-net-worth clients (and their wildest demands)

Whether you're a seasoned agent or dreaming of breaking into luxury, this episode is packed with gold.

✨ More About Us & The Pod! 👉🏻 https://bit.ly/suapodinfo
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin

Are you generating real estate leads but not seeing results? The problem might not be lead gen—it’s your follow-up. In this episode of Slightly Under Asking, we dive into the systems, mistakes, and success stories that show exactly how powerful consistent follow-up can be. From drip campaigns and CRMs to painful missed opportunities, we break down real-world strategies to help you stop leaving money on the table.

You’ll learn:
Why most agents fail to follow up past the second touch
Real-life stories of six-figure losses from poor follow-up
How to set up simple, scalable systems in your CRM
Scripts, tech tools, and timelines for better lead conversion
How to prioritize and segment leads for maximum ROI

Whether you're a new agent or looking to tighten up your backend, this episode will help you turn cold leads into closings.

✨ More About Us & The Pod! 👉🏻 https://bit.ly/suapodinfo
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin
📌 Connect with Courtney Strzelczyk:
Instagram: @CourtneyInPhoenix
YouTube: @CourtneyInPhoenix

In this episode of the Slightly Under Asking podcast, we’re sitting down with Courtney Strzelczyk, a successful Real Broker agent who has mastered Instagram to build her thriving real estate business. Courtney shares her journey from burnout in the healthcare industry to closing 17 real estate deals in a year—14 of which came directly from Instagram.

Learn how Courtney used Instagram to build her brand, generate real estate leads, and authentically connect with her audience without spending a dime on paid ads. From creating engaging Reels to using ManyChat automations and optimizing her content with local keywords, Courtney reveals the exact strategies that fueled her rapid success.

💡 In This Episode, You’ll Learn:
✅ How to build a personal brand that feels authentic.
✅ The Instagram strategies that drive real estate leads.
✅ The power of neighborhood tours, local content, and B-roll.
✅ How to nurture leads using DM strategies and newsletters.
✅ Why consistency and authenticity are the keys to social media success.

Whether you’re a new agent struggling to stand out or a seasoned realtor looking to generate more leads, this episode is packed with actionable insights to help you level up your Instagram game.

Are you tired of chasing down clients and feeling like you're begging for business? In this episode of Slightly Under Asking, we're diving deep into how to transform your real estate prospecting from a painful grind into a powerful, consistent lead generation machine.

We’ll reveal:
- Why most agents struggle with prospecting (and how to avoid it)
- Proven strategies to attract clients without feeling pushy
- Simple tweaks to make your prospecting plan sustainable and effective

Whether you're a new agent trying to build your client base or a seasoned pro looking for a better way, this episode is packed with practical tips you can start using today.

✨ More About Us & The Pod! 👉🏻 https://bit.ly/suapodinfo
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin

Are you a real estate agent feeling overwhelmed, exhausted, or ready to quit? You're not alone. In this episode, we’re diving deep into how to avoid burnout in real estate—and build a business that’s actually sustainable.

Whether you're a new Realtor struggling to stay motivated or a seasoned agent feeling stuck, this conversation is packed with practical tips, mindset shifts, and real talk about what it really takes to succeed in the real estate industry—without losing your sanity.

This episode is for real estate agents who want support, clarity, and a better path forward. If you're building your business and trying to avoid burnout, hit play now.

👉 Don’t forget to subscribe for more real estate agent tips and honest conversations about what it takes to build a successful real estate career.

Want to partner with us at ΓEA⅃ ? Chat with us to learn more! 👉🏻https://stan.store/caitlinmckeague/p/lets-chat-about-ea