What do you do when you know you’re not the right fit?

In this episode of Sipping Matcha, Brooke and Scott Greening explore one of the hardest questions in sales—how to gracefully step back when your offer isn’t the solution. From senior living to service-based industries, they unpack the power of honesty, setting expectations, and how “no” can still lead to meaningful referrals and future opportunities.

• Why being honest about a misfit builds long-term trust
• How to set expectations early in sales conversations
• Ways to qualify leads without making prospects feel like a number
• Strategies for handling objections versus true misalignment
• The value of having a strong referral network

• Sales Conversation Assessment: Diagnose your sales stalls and get actionable fixes → buildingmomentum.info/assessment
• Submit your anonymous sales question! → buildingmomentum.info/matcha

Got a tricky sales question? We’d love to hear it! Submit yours anonymously and it might be featured in a future episode: → buildingmomentum.info/matcha

Want more insights from Brooke? Connect with her on LinkedIn: → Brooke Greening on LinkedIn

You had a great discovery call.
They seemed excited.
You sent the proposal…
…and now it’s crickets. 🦗

In this episode, Brooke answers Annie from Jersey’s question: “What’s your go-to move when a client is interested but not committing?” Spoiler: vague follow-ups and hopeful vibes aren’t a strategy.

You’ll learn how to handle stalled deals with clarity and confidence—without being pushy or turning into a professional email refresher.

• Why stalled deals aren’t always about you (even though it feels personal)
• The one thing you must leave every call with if you want to keep momentum
• What to say when someone ghosts you after a “great convo”
• How to structure your sales process so next steps are crystal clear
• Why getting to no faster can actually save your sanity (and your calendar)

The Sales Conversation Assessment — A free tool to help you pinpoint where your sales calls are stalling. 👉 buildingmomentum.info/assessment.

Brooke’s SERVICE Sales Framework — Human-first, repeatable, and just the right amount of structured.

Have a question you’d love Brooke to answer on the show?
Submit it anonymously (or not!) at:
👉 buildingmomentum.info/matcha

Want more tips that make sales feel human—not awkward?
Let’s connect on LinkedIn: 👉 linkedin.com/in/brooke-greening

When your prospects already have someone providing similar services, how can you stand out—without resorting to shady tactics? In this episode of Sipping Matcha, Scott and Brooke tackle one of the most common sales dilemmas: how to ethically and effectively communicate your value when competitors are in the mix. It’s not about being louder—it’s about being clearer, more intentional, and deeply understanding your customer’s real needs.

• How to uncover your customer’s true motivations beyond surface-level needs
• Why trying not to be pushy can backfire and create confusion
• The power of helping prospects ask better questions—even when they choose someone else
• Why confidence and clarity set you apart more than features or pricing
• How to own your story and lead without manipulation

💡 Sales Conversation Assessment – A free tool to help identify what’s stalling your sales chats and how to fix them.

Have a burning sales question you’d love to hear answered on a future episode?

Submit it anonymously at buildingmomentum.info/matcha.

Your curiosity could help others close more deals!

Want more insight and strategies from Brooke?

Connect with her on LinkedIn and stay inspired: Brooke Greening on LinkedIn.