Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator. Neal is an influencer with an amazing personal brand that is in the top 1% of LinkedIn users.

Ever wondered how you can stand out in saturated industries? Neal shares invaluable insights on crafting a unique personal brand that aligns with your core values and passions. Drawing from his rich teaching experiences at Rutgers Business School and UCLA, Neal emphasizes the transformative power of mindset, passion, and continuous learning in achieving professional success.

Discover how you can leverage AI to revolutionize your LinkedIn strategy and personal branding efforts. Neal provides a nuanced perspective on using AI tools for ideation and content refinement, while maintaining the irreplaceable human touch in storytelling. Learn how to navigate the rapidly evolving digital landscape with purpose and creativity, as Neal discusses his book, "Maximizing LinkedIn for Business Growth," and offers practical advice for ambitious professionals aiming to establish themselves as thought leaders by 2025.

Be inspired by Neal's stories and innovative ideas as he encourages you to seize the present and make proactive steps toward your future success. The episode concludes with a powerful call to action, urging listeners not to wait for the perfect moment but to start their personal branding journey today.

Head over to Neil's website for access to his treasure trove of books, podcasts, and other resources that will empower and motivate you.

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Eric Eden on LinkedIn

Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketing, driven by the digital-first expectations of modern buyers. Ray shares his expertise on how companies can transform their strategies to cater to today's empowered B2B buyers who crave seamless, B2C-like experiences. Learn why outdated tactics like cold calls and gated content are losing their edge and how embracing transparent pricing can position your business ahead of the competition.

As we unpack the shift in B2B buyer behavior, Ray highlights the rise of AI-driven processes and the preferences of digital-native generations for real-time information. This conversation is a must-listen for those ready to reimagine their marketing plays and enhance buyer experiences.

Visit Ray's web site and check out his book

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Eric Eden on LinkedIn

We talk today about how to create a category and make a product go viral as we discuss the remarkable story with Llance Kezner, the founder of Millie's Sipping Broth, and how a simple kitchen experiment turned into a nationwide phenomenon.

Born from a personal quest for healthier hot beverages, Llance and his wife, Lori, created a savory broth-in-a-teabag that captured the hearts of consumers. From selling at Pike Place Market in Seattle to landing a major deal with Walmart, Llance reveals how customer feedback and adaptability were key to their rapid success. Join us as we explore the challenges and triumphs of scaling from small batches to widespread distribution, highlighting the power of seizing unique opportunities.

We dive into the entrepreneurial journey of turning a creative idea into a viral product, with insights on marketing, product development, and the importance of a minimum viable product. Llance shares the secrets behind the product’s appeal, tapping into wellness and nutrition trends that resonate with today's consumers. Get inspired by his advice on maintaining excitement and commitment in your work, and learn how to accelerate growth by getting your product to market quickly. This episode is packed with invaluable tips and an uplifting story of perseverance and innovation, featuring a special discount code for listeners eager to try Millie's Sipping Broth for themselves.

Try out Millie's Sipping Broth with a 20% Discount here

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Eric Eden on LinkedIn

Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn advertising campaigns. We discuss what to do to be successful advertising on LinkedIn in 2025.

Learn about AJ's journey from his initial discovery of LinkedIn's advertising potential 14 years ago to managing the platform's largest spending account.

Despite LinkedIn ads reputation for being very expensive, AJ passionately highlights LinkedIn's unmatched quality, making it a powerhouse for B2B advertisers targeting specific job titles and industries. Hear about his innovative approach using "personal video" content, where authentic, insightful videos crafted by company thought leaders create outstanding engagement and cost-effective results. With tools like Descript, AJ demonstrates that personal inkedIn video ads can be done for a very low cost.

Get ready to be captivated by the magic of thought leadership ads, as we contrast them with traditional company posts. Since last year these ads have transformed engagement on LinkedIn by leveraging user-generated content and external influencer posts. AJ discusses strategic targeting techniques and how customer endorsements can boost authenticity and trust. As we venture into 2025 and beyond, AJ shares expert strategies to navigate the evolving landscape of LinkedIn advertising, offering insights on overcoming rising costs while capitalizing on LinkedIn's powerful business-targeting capabilities.

Check out AJ's podcast The LinkedIn Ads Show

Connect with AJ on LinkedIn

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Eric Eden on LinkedIn

Today we discuss GTM strategies to scale with Garrett Jestice, a fractional CMO for early-stage companies.

We discuss what works for early stage companies in terms of channels, messaging, and positioning. We cover some great case studies including creating a community to scale.

As we navigate the shifting tides of marketing towards 2025, we unravel the significance of aligning strategies with customer preferences. Through a compelling case study we explore the advantages of channel optimization by reallocating resources from underperforming tactics to powerful partner relationships.

Garrett also emphasizes the crucial role of a clear and compelling website in converting visitors into customers. His practical tips will guide you in unifying your team's marketing message, ensuring your digital presence is as impactful as your face-to-face interactions.

Check out Garrett's web site

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Eric Eden on LinkedIn

Today we explore creating compelling brand stories with the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has positioned him as a master of brand storytelling.

This episode promises to unveil the strategies that transform mere advertising into emotional narratives that resonate with 68% of consumers, drawing inspiration from Mad Men’s iconic storytelling tactics. Tim shares intriguing insights from a standout campaign where a fashion-forward toilet took center stage at New York Fashion Week, proving the power of unexpected and innovative storytelling in capturing consumer interest.

Explore the dynamic world of brand storytelling in the digital era, with platforms like TikTok reshaping how brands connect with audiences. We dive into the critical need for authenticity, emphasizing that 91% of consumers crave genuine interactions. Learn how to navigate the blurred lines between B2B and B2C, focusing on brand identity and customer loyalty over commodification. Our conversation highlights the high stakes of customer acquisition costs and the importance of building a brand that not only captures attention but also fosters long-term connections. Plus, discover how real-time feedback in digital marketing can revolutionize your advertising efforts, ensuring your brand's story is always optimized and impactful.

Check out Tim's web site.

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Eric Eden on LinkedIn

In this episode, Eric interviews Drew Neisser, founder of CMO Huddles, about building an elite and engaged community for B2B Chief Marketing Officers. Drew shares the background of his transition from running an agency to founding CMO Huddles, the impact of the pandemic on community building, and the significance of creating a virtual-first group.

The discussion covers the importance of fostering peer connections, qualifying members for quality over quantity, and ensuring continuous learning and support for CMOs. The episode also explores innovative and fun approaches like incorporating penguins as a community symbol to make B2B marketing engaging. Drew emphasizes the value of building personal brands and peer networks for CMOs, sharing insights on the challenges and rewards of maintaining such a dynamic community.

00:32 Drew Neiser's Background and CMO Club
01:41 The Start of CMO Huddles
02:16 Building a Virtual Community
05:23 Qualifying Members and Ensuring Quality
06:25 The Importance of B2B Focus
10:08 Making B2B Marketing Fun with Penguins
13:02 The Value of Paid Membership
16:42 Expanding Beyond Virtual: In-Person Events
18:22 Keys to Building an Engaged Community
21:57 The Journey and Future of CMO Huddles
24:53 Invitation to Join CMO Huddles

Be flocking awesome and check out the CMO Huddles web site.

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Eric Eden on LinkedIn

Today we discuss if it makes sense for brands to invest in influencer marketing and creator collaborations with Gabe Gordon, co-founder of Reach Agency. Gabe shares how his journey from the prestigious William Morris Agency led him to revolutionize brand storytelling through strategic influencer collaborations. Dive into a captivating case studies with Gabe that make the case for why working with creators makes sense for both B2B and B2C brands.

Explore the shifting dynamics between brands and creators and why respecting a creator’s unique vision can yield remarkable results. Learn about the profound impact of social commerce and the growing influence of creators in both B2C and B2B sectors. Gabe shares how brands are increasingly embracing creators not just as promoters but as integral parts of their business strategy.

Check out Gabe's web site - Reach Agency

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Eric Eden on LinkedIn