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Is B2B Sales & Marketing Broken? Reimagining B2B Success with Modern Strategies
- 2024/12/15
- 再生時間： 23 分
- ポッドキャスト
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あらすじ・解説
Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketing, driven by the digital-first expectations of modern buyers. Ray shares his expertise on how companies can transform their strategies to cater to today's empowered B2B buyers who crave seamless, B2C-like experiences. Learn why outdated tactics like cold calls and gated content are losing their edge and how embracing transparent pricing can position your business ahead of the competition.
As we unpack the shift in B2B buyer behavior, Ray highlights the rise of AI-driven processes and the preferences of digital-native generations for real-time information. This conversation is a must-listen for those ready to reimagine their marketing plays and enhance buyer experiences.
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