Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator. Neal is an influencer with an amazing personal brand that is in the top 1% of LinkedIn users.

Ever wondered how you can stand out in saturated industries? Neal shares invaluable insights on crafting a unique personal brand that aligns with your core values and passions. Drawing from his rich teaching experiences at Rutgers Business School and UCLA, Neal emphasizes the transformative power of mindset, passion, and continuous learning in achieving professional success.

Discover how you can leverage AI to revolutionize your LinkedIn strategy and personal branding efforts. Neal provides a nuanced perspective on using AI tools for ideation and content refinement, while maintaining the irreplaceable human touch in storytelling. Learn how to navigate the rapidly evolving digital landscape with purpose and creativity, as Neal discusses his book, "Maximizing LinkedIn for Business Growth," and offers practical advice for ambitious professionals aiming to establish themselves as thought leaders by 2025.

Be inspired by Neal's stories and innovative ideas as he encourages you to seize the present and make proactive steps toward your future success. The episode concludes with a powerful call to action, urging listeners not to wait for the perfect moment but to start their personal branding journey today.

Head over to Neil's website for access to his treasure trove of books, podcasts, and other resources that will empower and motivate you.

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Eric Eden on LinkedIn

Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketing, driven by the digital-first expectations of modern buyers. Ray shares his expertise on how companies can transform their strategies to cater to today's empowered B2B buyers who crave seamless, B2C-like experiences. Learn why outdated tactics like cold calls and gated content are losing their edge and how embracing transparent pricing can position your business ahead of the competition.

As we unpack the shift in B2B buyer behavior, Ray highlights the rise of AI-driven processes and the preferences of digital-native generations for real-time information. This conversation is a must-listen for those ready to reimagine their marketing plays and enhance buyer experiences.

Visit Ray's web site and check out his book

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Eric Eden on LinkedIn

We talk today about how to create a category and make a product go viral as we discuss the remarkable story with Llance Kezner, the founder of Millie's Sipping Broth, and how a simple kitchen experiment turned into a nationwide phenomenon.

Born from a personal quest for healthier hot beverages, Llance and his wife, Lori, created a savory broth-in-a-teabag that captured the hearts of consumers. From selling at Pike Place Market in Seattle to landing a major deal with Walmart, Llance reveals how customer feedback and adaptability were key to their rapid success. Join us as we explore the challenges and triumphs of scaling from small batches to widespread distribution, highlighting the power of seizing unique opportunities.

We dive into the entrepreneurial journey of turning a creative idea into a viral product, with insights on marketing, product development, and the importance of a minimum viable product. Llance shares the secrets behind the product’s appeal, tapping into wellness and nutrition trends that resonate with today's consumers. Get inspired by his advice on maintaining excitement and commitment in your work, and learn how to accelerate growth by getting your product to market quickly. This episode is packed with invaluable tips and an uplifting story of perseverance and innovation, featuring a special discount code for listeners eager to try Millie's Sipping Broth for themselves.

Try out Millie's Sipping Broth with a 20% Discount here

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.

Visit the Remarkable Marketing Podcast on YouTube

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Eric Eden on LinkedIn