エピソード

  • Fueling Loyalty: How ADNOC Is Redefining Convenience Retail
    2025/07/10

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution.

    This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state of the art at ADNOC is incredible.

    Listen as we dig into how ADNOC is innovating in customer loyalty in this new retail model.

    The episode is sponsored by Comarch.

    Show Notes:-

    1) Deepak Pradhan

    2)ADNOC Distribution

    続きを読む 一部表示
    49 分
  • Developing a game changing, zero liability points program to the Australian hospitality market
    2025/07/08

    Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel.Matt’sloyalty journey began for with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths).

    From there, the moved into the fast-paced world of Caesars casinos, followed by several loyalty consulting roles that honed their strategic expertise. A move to Australia opened new opportunities, including leading the loyalty program at HotelClub, then joining Menulog during the height of COVID.

    Most recently, they transitioned to the product space at Endeavour X, where he designed and launched a new loyalty program, Pub Plus, and app from the ground up.

    Show notes:

    1) Matt Zimmerman

    2) Pub Plus

    続きを読む 一部表示
    40 分
  • Cadillac Fairview Is A Curator Of Mall Moments That Matter (#683)
    2025/07/03

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan.

    Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into curating customer experiences at Canada's premier commercial real estate agent that operates some of the countries highest-performing shopping centres.

    He shares his perspective on loyalty being immersive of the human element, which begins from creating experiences that draw people into their spaces and then sees them return.

    A very progressive conversation on what loyalty looks like in a non-traditional sector (mall loyalty) that is intertwined with one more core (retail loyalty).

    This episode is sponsored by Comarch.

    Show Notes:

    1) Craig Flannagan.

    2)Cadillac Fairview

    3)Aaron Dauphinee

    4) The Power of Moments * (Book)

    *In this episode, the guest mistakenly refers to the book by an incorrect title. The correct title is The Power of Moments

    We appreciate your understanding and hope you enjoy the conversation.

    続きを読む 一部表示
    52 分
  • The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont
    2025/07/01

    In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.

    The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy One’s new loyalty research, The Four Dimensions of Loyalty.

    Show Notes:

    1) Charlie Hills

    2) Dayoán Daumont,

    3) Ogilvy One

    4) The Four Dimensions of Loyalty

    5) Neuromancer

    続きを読む 一部表示
    30 分
  • Scooter’s Coffee: Brewing Success in the US Coffee Business (#681)
    2025/06/26

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years ago and now operates over 800 locations in 29 states in the US.

    Mitch is responsible for driving success for digital, loyalty, customer activation and owned social media strategies for Scooter’s coffee. His insights in this conversation will shed light on how this major coffee brand is creating growth and profitability through application of a coordinated digital strategy and a focus on customer loyalty.

    Episode is sponsored by Comarch.

    Show notes:

    1) Mitch Walden

    2)Scooter’s Coffee

    3) Bill Hanifin

    4) The Wise Marketer

    5) The Energy Bus (Book)

    続きを読む 一部表示
    34 分
  • Puntos Palacio: una estrategia holística de lealtad (#680)
    2025/06/24

    This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.

    Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas, comunidades vibrantes y una profunda personalización basada en la data, elevando la relación con sus clientes a un nivel Totalmente Palacio.

    ¡Prepárense para descubrir los secretos de la lealtad en el segmento más exclusivo del retail!

    Hosted by Alex Saul

    Show notes:

    1) Esther Subias Hernandez

    2) El Palacio de Hierro

    3) Pour Your Heart Into It – Howard Schultz

    続きを読む 一部表示
    47 分
  • Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia (#679)
    2025/06/19

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand.

    Hosted by Carly Neubauer

    This episode is sponsored by Comarch

    Show Notes:

    1) Udhara De Silva

    2) Singapore Airlines

    3) KrisFlyer

    4) Kris+

    5) Hidden Potential (Book)

    6) Singapore Airlines Launches Kris+ Loyalty Program in Australia -2024 episode

    続きを読む 一部表示
    31 分
  • From Treats to Trust: Insights from Pets at Home (#678)
    2025/06/17

    In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home.

    Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners throughout their pet care journey.

    In this conversation, we’ll learn about Madeline’s favourite books, her career highlights, key learnings from the programmes she’s worked on, and a deep dive into the Pets Club loyalty programme.

    Show Notes:

    1) Madeline Shaw

    2) Pets at Home

    3) Pets Club

    4) Charlie Hills

    5) Black Box Thinking (Book)

    続きを読む 一部表示
    45 分