• Let's Talk Loyalty

  • 著者： Paula Thomas
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Let's Talk Loyalty

著者： Paula Thomas
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  • “Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
    Paula Thomas
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あらすじ・解説

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Paula Thomas
マーケティング 経済学
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エピソード
  • #633: A disruptive mindset creates 60% market share and 92% loyalty member penetration for retail banking in South Africa – Capitec Live Better Rewards

    #633: A disruptive mindset creates 60% market share and 92% loyalty member penetration for retail banking in South Africa – Capitec Live Better Rewards
    2025/01/09

    Capitec Live Better Rewards is 3.5 years old in a banking environment which is only 24 years old. However, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking industry, with 24 million clients. 22m of these clients are part of its rewards programme, called Live Better. It has already been re-launched, which epitomises Capitec’s disruptive mindset to create customer centricity throughout all it does.

    Kelly Goldsworthy is Head of Live Better Rewards with an engineering background and a laser focus on continuous improvement for the Live Better programme and its members. Kelly shares the journey to date and the fascinating statistics of its current engagement activities by different channels, encouraging all of us to re-think the norm and disrupt for the ultimate end game of greater customer centricity.

    Show Notes:-

    1) Capitec Live Better Rewards

    2) Kelly Goldsworthy

    3) Live Better Rewards
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    44 分
  • #632: Behind the Scenes of Australia’s Favourite Loyalty Program… Plus a Special Edition

    #632: Behind the Scenes of Australia’s Favourite Loyalty Program… Plus a Special Edition
    2025/01/07

    Phil Hawkins, a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia. Expertise in coalition programs, working extensively with Flybuys in Australia over several stints, from its inception in 1993.

    With leading roles at National Australia Bank, Coles and Myer, Phil has loyalty experience including program design, all aspects of program operation, and specific experience in email and digital communication 

    These days, Phil is a keen loyalty observer, commentator, writer and occasionally creating mischief on LinkedIn.

    Hosted by Carly Neubauer

    Show Notes:

    1) Phil Hawkins

    2) The Loyalty Leap

    3)Omnichannel Retail

    4) Flybuys
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    1 時間
  • #631: Let's Talk Loyalty and Loyalty TV in 2025 - NEWS and Updates

    #631: Let's Talk Loyalty and Loyalty TV in 2025 - NEWS and Updates
    2025/01/02

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    As 2025 kicks off, Paula Thomas and Pooja Venugopal today look back at some of the highlights for the show in 2024 and announce some exciting changes for 2025.

    Show Notes:

    1)Let's Talk Loyalty

    2)www.Loyalty.TV.

    3) Paula Thomas

    4) Pooja Venugopal

    5) The 4-Hour work week

    6) Predictably Irrational

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    32 分

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