This week, I’m joined by the brilliant Rebecca Gunter—brand strategist, copywriter, and my long-time business bestie—for a conversation that goes far beyond algorithms and automation. We're talking about the rise of AI in coaching businesses and how to use it in a way that’s powerful, ethical, and very human.

We dig deep into:

- Why using ChatGPT or other AI tools isn't cheating—and how it's really just a modern form of word processing (with echoes of the past!)

- The fears coaches have around AI: being replaced, losing their originality, or damaging trust

- How to flip the script and use AI as a creative partner, not a crutch

- Why generosity, transparency, and trust are the real differentiators in today's crowded coaching industry

- The shift from “show me what you know” to “show me what you can see”—and how this change can unlock your true thought leadership

- What it really means to “be a villager” in the AI age

This episode is for every coach who's ever felt unsure, guilty, or conflicted about using AI tools. It's also for every coach who's ready to step up and be a bold, discerning, human-first business leader.

🔗 Mentioned in the Episode:

Connect with Rebecca Gunter on LinkedIn: https://www.linkedin.com/in/rebeccalaytongunter/

Visit Stone Fruit Rollup to check out Rebecca’s screen-share tutorials on building Custom GPTs: https://www.youtube.com/@stonedfruit

🎧 Also, if you haven’t already, check out Rebecca’s previous episodes on branding and messaging brilliance. You’ll see why I keep bringing her back.

#004 - The Power of Positioning

#020 - Content with Intent

#069 - A Renegade Serenade

Plus the Bonus Series: ReWilding Stoned Fruit

Need more support to grow your coaching business?

Join The Collective—my membership for coaches building powerful, profitable businesses: https://gillmoakes.com/collective

Loved this episode?

If this conversation opened your mind or made you rethink the way you work with AI, please leave a 5-star rating and review on Apple Podcasts. It helps us get more ears, more minds, and more hearts inside the Heads Together community. 💛

I'm thrilled to share another Student Spotlight with you this week...

Meet Ilona Brannen who was part of the first cohort of The Coaching Business Academy last year.

Ilona is on a mission to help women in tech break free from the status quo and step into bold, impactful leadership. As a leadership coach, speaker, and consultant, she specialises in guiding ambitious professionals through career transitions, helping them gain clarity, confidence, and influence in their next big move.

Her career has been anything but conventional. Ilona has worked across Japan, the Netherlands, Cuba, Italy, the UK, and Argentina, experiencing firsthand what it means to navigate change, embrace uncertainty, and redefine success on your own terms. This global experience fuels her coaching philosophy: your career isn’t a straight line—it’s an adventure you get to design.

Through her leadership consultancy, Ilona partners with tech companies and professionals to develop leaders for the digital age who are equipped to thrive in a fast-changing world. She’s passionate about helping women break through barriers, own their ambition, and create careers that align with their values and vision.

Connect with Ilona:

https://www.linkedin.com/in/ilonabrannen/
https://www.instagram.com/ilona.f.brannen/

The next cohort of The Coaching Business Academy kicks off in July - we'd love to have you be part of it!

www.gillmoakes.com/academy

Have you been doing all the things—posting consistently, showing up online, podcasting, emailing, networking—and STILL not seeing those dreamy coaching clients roll in?

In this powerful episode, Gill dives into the frustrating experience of being consistent… but not converting. She unpacks the crucial difference between visibility and connection—and why the latter is what truly moves the needle in your coaching business.

💡 In this episode, you’ll learn:
- The difference between “showing up” and genuinely connecting

- 5 revealing questions to audit your content and marketing approach

- The most common traps coaches fall into (and how to get unstuck)

- 5 powerful actions to take this week to shift from crickets to conversations

- Why clarity beats cleverness every single time

- The three C’s that turn visibility into paying clients: Connection, Clarity, Courage

If you’re tired of ticking all the boxes and still hearing tumbleweed, this episode is your turning point. Grab a notebook—this one’s packed with actionable gold.

🔗 Mentioned in this episode:
👉 Join The Collective – Gill’s brand new membership for coaches who are ready to build a thriving business. Doors are open now! https://gillmoakes.com/collective

📩 Enjoyed this episode?
Gill loves hearing from you! Drop her a note at info@gillmoakes.com and let her know what landed.

And please share this episode with a coach friend who needs to hear it. Let's rise together 💛

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