This week, I’m joined by the brilliant Rebecca Gunter—brand strategist, copywriter, and my long-time business bestie—for a conversation that goes far beyond algorithms and automation. We're talking about the rise of AI in coaching businesses and how to use it in a way that’s powerful, ethical, and very human.

We dig deep into:

- Why using ChatGPT or other AI tools isn't cheating—and how it's really just a modern form of word processing (with echoes of the past!)

- The fears coaches have around AI: being replaced, losing their originality, or damaging trust

- How to flip the script and use AI as a creative partner, not a crutch

- Why generosity, transparency, and trust are the real differentiators in today's crowded coaching industry

- The shift from “show me what you know” to “show me what you can see”—and how this change can unlock your true thought leadership

- What it really means to “be a villager” in the AI age

This episode is for every coach who's ever felt unsure, guilty, or conflicted about using AI tools. It's also for every coach who's ready to step up and be a bold, discerning, human-first business leader.

🔗 Mentioned in the Episode:

Connect with Rebecca Gunter on LinkedIn: https://www.linkedin.com/in/rebeccalaytongunter/

Visit Stone Fruit Rollup to check out Rebecca’s screen-share tutorials on building Custom GPTs: https://www.youtube.com/@stonedfruit

🎧 Also, if you haven’t already, check out Rebecca’s previous episodes on branding and messaging brilliance. You’ll see why I keep bringing her back.

#004 - The Power of Positioning

#020 - Content with Intent

#069 - A Renegade Serenade

Plus the Bonus Series: ReWilding Stoned Fruit

Need more support to grow your coaching business?

Join The Collective—my membership for coaches building powerful, profitable businesses: https://gillmoakes.com/collective

Loved this episode?

If this conversation opened your mind or made you rethink the way you work with AI, please leave a 5-star rating and review on Apple Podcasts. It helps us get more ears, more minds, and more hearts inside the Heads Together community. 💛