Show Information

Episode Number: 92

Date: June 16, 2025

Duration: 33:25

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Jimmy Speyer

Company: Glass House

Guest Website: GlassHouse.biz

Summary

In this episode, Justin Deese and Jimmy Speyer discuss the current economic climate and its implications for home service businesses. They explore the concept of recession preparedness, emphasizing the importance of measuring key performance indicators, understanding customer acquisition costs, and the potential benefits of subscription models. The conversation also highlights innovative strategies for maintaining customer relationships and educating them about new technologies. Finally, they provide an overview of Glass House, a company dedicated to helping home service businesses enhance their outreach and profitability.

Takeaways

• Preparedness is key in uncertain economic times.
• Understanding your cost of revenue versus lead cost is crucial.
• Subscription models can smooth out cash flow for businesses.
• Educating customers can lead to increased sales opportunities.
• Proactive outreach is more effective than reactive strategies.
• Measuring performance metrics helps identify underperforming channels.
• Maintaining customer relationships is essential during slowdowns.
• Innovative services can create additional revenue streams.
• Understanding capital costs is vital for business sustainability.
• Glass House offers tools for effective customer outreach.

Chapters

00:00 Introduction and Context Setting

02:19 Understanding Economic Uncertainty

05:23 Preparing for Recession: Key Strategies

08:25 Measuring Performance and ROI

11:29 Innovative Business Models: Subscription Services

14:23 Leveraging Customer Relationships for Growth

17:26 Staying Ahead with Technology and Trends

20:45 The Power of Customer Referrals

24:06 Educating Customers vs. Selling

25:44 Subscription Models in Home Services

27:46 Preparing for Economic Changes

29:10 Introduction to Glasshouse

31:40 Proactive Outreach Strategies

Keywords

recession preparedness, home service businesses, subscription models, economic uncertainty, customer education, capital management, business strategies

Transcript

Justin Deese (00:02)

Welcome back to another episode of Freedom.

Blueprint podcast. I'm your host Justin Deese. And today we are hanging out with a good friend, Jimmy Speyer, the founder and CEO of Glass House. Now, if you follow the show on a regular basis, you heard the episode that Jimmy and I did on, I believe it was episode 73. Uh, if you haven't heard it, definitely go back and check it out. It talks a little bit about Jimmy's journey and how he got to where he is now. And a little bit about.

Glass House and what they do. But today we're going to talk about something a little bit different. But before we dive in, Jimmy, thanks for coming to Hangin' Out,

Jimmy Speyer (00:44)

Thanks for having me again twice, so I gotta step it up this time, but I'm gonna send it to the factory as

Show Information

Episode Number: 91

Date: June 9, 2025

Duration: 20:15

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese discusses the complexities of leadership, emphasizing the importance of understanding different leadership styles. He explores the four core styles: visionary, democratic, coaching, and commanding, detailing their strengths and weaknesses. Justin encourages leaders to identify their own style and adapt it to meet the needs of their teams, highlighting the significance of aligning personal and team motivations for effective leadership.

Takeaways

• Leadership is a learned behavior, not just innate.
• Understanding your leadership style can transform team performance.
• There are four core leadership styles: visionary, democratic, coaching, and commanding.
• Effective leadership involves inspiring and clearing obstacles for your team.
• Aligning your 'why' with your team's 'why' is crucial.
• A good culture encourages team loyalty and reduces turnover.
• Self-evaluation and feedback from your team are essential for growth.
• Flexibility in leadership style is important based on team needs.
• Great leaders are aware and willing to adapt their approach.
• Consistent presence and growth as a leader lead to company growth.

Chapters

• 00:00 Introduction to Leadership Challenges
• 00:31 Understanding Leadership Styles
• 02:07 The Importance of Aligning Team and Leader Why
• 04:20 Exploring the Four Leadership Styles
• 06:47 Self-Evaluation and Feedback in Leadership
• 09:29 Adapting Leadership Styles to Team Needs
• 12:04 The Essence of Effective Leadership
• 14:21 Conclusion and Call to Action

Keywords

leadership, leadership styles, team motivation, coaching, commanding, democratic, visionary, business growth, team culture, self-evaluation

Show Information

Episode Number: 90

Date: June 2, 2025

Duration: 13:31

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Jeff Gabelsberg

Company: Jolly Goat Garage Doors

Guest Website: https://jollygoatgaragedoors.com/

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese interviews Jeff, the owner of Jolly Goat Garage Doors, discussing the evolution of the garage door industry, the importance of branding, and the unique market opportunities in smaller towns. Jeff shares insights from his 30 years in the industry, the challenges of rebranding, and how community engagement through their mascot, a goat, has positively impacted their business. The conversation highlights the significance of quality service and the potential for growth in the garage door market.

Takeaways

• The garage door industry has seen significant growth in recent years.
• Rebranding can transform a business's market presence and customer recognition.
• Community engagement through unique branding can attract customers.
• Smaller towns often have unmet needs for quality garage door services.
• Quality service and customer relationships are key to business success.
• Technology is playing a larger role in the garage door industry.
• The importance of having a memorable brand name cannot be overstated.
• Higher-end products can lead to better customer satisfaction and loyalty.
• Understanding market demands in rural areas can lead to business expansion.
• The journey of entrepreneurship involves continuous learning and adaptation.

Chapters

• 00:00 Introduction to the Garage Door Industry
• 03:03 The Evolution of Jolly Goat Garage Doors
• 05:59 Branding and Community Engagement
• 08:49 Market Opportunities in Smaller Towns
• 11:50 Conclusion and Future Aspirations

Keywords

garage doors, Jolly Goat, branding, community engagement, market opportunities, service industry, technology, business growth, customer service, home improvement

Show Information

Episode Number: 89

Date: May 26, 2025

Duration: 28:09

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Kristen Deese

Company: Virtual CFO

Guest Website: www.KristenDeese.com

Guest Co-Host Email: Kristen@KristenDeese.com

GlassHouse https://www.glasshouse.biz/

NorthStar Marketing https://www.picktruenorth.com/

CES https://www.trustces.com/

PowerSelling Pros https://powersellingpros.com/

Wealthy Plumber https://www.skool.com/wealthyplumber/about

Trades AI https://www.skool.com/automation-foundation/about

Summary

In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese reflect on their recent workshop event, discussing the insights gained, the importance of networking, and the role of AI in home services. They share their experiences with attendees, the value of collaboration, and the excitement for future events, emphasizing the community aspect of their work.

Takeaways

• The workshop exceeded expectations in terms of engagement and learning.
• Networking opportunities were abundant and beneficial for attendees.
• The event focused on building knowledge progressively over two days.
• AI and automation can significantly enhance efficiency in home services.
• Collaboration among different industries led to valuable insights.
• The importance of going back to basics in business practices was highlighted.
• Attendees appreciated the structured flow of the workshop content.
• The event fostered a sense of community among participants.
• Future events are already being anticipated by attendees.
• Celebrating milestones, like anniversaries, adds a personal touch to events.

Chapters

00:00 Workshop Reflections and Insights

12:45 Networking and Collaboration in Home Services

27:53 Future Events and Community Engagement

Keywords

Virtual CFO, PowerProfitWorkshop.com, workshop, networking, home services, AI, automation, leadership, business growth, KPIs, collaboration, event planning

Episode Number: 88

Date: May 19, 2025

Duration: 26:40

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Contact: Sam@ServiceScalers.com

Website: www.ServiceScalers.com

In this episode of the Freedom Blueprint podcast, Justin Deese speaks with Sam Preston from Service Scalers about the intricacies of digital marketing in the home service industry. They discuss the importance of customer acquisition, the role of AI in marketing, and the need for businesses to understand their conversion rates. Sam shares insights on how to effectively manage marketing channels and the significance of geographical strategies. The conversation emphasizes the necessity of mastering customer acquisition and the impact of social media marketing.

• Service Scalers focuses on high-converting websites for home services.
• Niche marketing can lead to significant growth opportunities.
• Understanding ROI in digital marketing is crucial for success.
• Conversion rates often reveal deeper issues in business operations.
• AI can enhance marketing strategies and efficiency.
• Customer acquisition should be the primary focus of service businesses.
• Master one marketing channel before expanding to others.
• Geographical targeting is essential for effective marketing.
• Social media can be leveraged differently based on the service type.
• Enjoying life while growing a business is important.

• 00:00 Introduction to Service Scalers
• 01:04 The Journey into Home Services
• 03:57 Understanding Digital Marketing ROI
• 06:50 Identifying Conversion Issues
• 09:55 Leveraging AI in Marketing
• 12:29 The Importance of Customer Acquisition
• 14:50 Mastering Marketing Channels
• 18:41 Geographical Marketing Strategies
• 21:30 Social Media Marketing Insights
• 23:43 Closing Thoughts and Wisdom

Show Information

Episode Number: 87

Date: May 12, 2025

Duration: 36:24

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Rory Krueger

Company: Krueger Heating Cooling and Geothermal

Guest Website: www.callkrueger.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese welcomes back Rory Krueger to discuss insights from the recent Service Nation Boston Summit and strategies for preparing HVAC businesses for the busy season. Rory emphasizes the importance of customer service, particularly how calls are answered, and the need for effective networking within the industry. He shares actionable tips for improving customer interactions and highlights the significance of collaboration among contractors to elevate the entire industry.

Takeaways

• Start with the way you answer the phone.
• Nothing happens until the phone rings.
• Develop a customer intake delivery system.
• Focus on the homeowner's experience, not just the broken item.
• The words we choose to use matter.
• Networking can elevate the entire industry.
• Training for CSRs is as important as for technicians.
• Implementing systems can improve customer satisfaction.
• Rising tides lift all boats in business.
• Be proactive in reaching out and collaborating with peers.

Chapters

00:00 Introduction and Background

03:04 Insights from the Boston Summit

06:01 Networking and Learning from Others

08:56 The Importance of Implementation

12:09 Customer Service and the Phone Process

14:59 Preparing for the Busy Season

18:01 Understanding Customer Needs

20:52 Creating a Positive Customer Experience

23:46 The Role of Networking in Business

27:12 Closing Thoughts and Advice

Keywords

HVAC, busy season, customer service, networking, Service Nation, business growth, industry insights, operational efficiency, customer experience, training

Episode Number: 86

Date: May 5, 2025

Duration:

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: James Hattfield

Company: LiveSwitch

Website: LiveSwitch.com

https://www.linkedin.com/in/james-hatfield/

https://book-a-demo.referral-factory.com/ugFihtnc

LiveSwitch, home services, technology, entrepreneurship, customer experience, video communication, staffing solutions, emergency response, business growth, networking

Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 85

Date: April 28, 2025

Duration: 32:22

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Aaron Ruddick

Contact: Aaron@reliablecomfort.com

In this episode of the Freedom Blueprint podcast, Justin Deese interviews Aaron Ruddock, who shares his journey from starting in the HVAC industry to venturing into garage solutions. Aaron discusses the challenges and growth of his family-run HVAC business, the importance of leadership and strategic growth, and his new venture, Kyko Garage Solutions. He emphasizes the significance of continuous learning, networking, and the need for clear boundaries in family businesses. Aaron's story is one of resilience, transformation, and the pursuit of excellence in entrepreneurship.

• Aaron Ruddock's journey in HVAC began with a trade school after high school.
• He emphasizes the importance of family in his business, employing relatives and maintaining a family-oriented culture.
• Leadership in a family business requires clear boundaries and expectations for family members.
• Joining a best practice group was a pivotal decision for Aaron's business growth.
• The transition from a small to a larger business requires different leadership skills and strategies.
• Aaron's HVAC company faced stagnation before joining Service Nation Alliance, which helped them grow significantly.
• He learned the importance of controlling labor and material costs in business operations.
• Aaron's new venture, Kyko Garage Solutions, focuses on garage doors, floors, and cabinets.
• Rebranding and establishing systems were crucial for the success of Kyko Garage Solutions.
• Continuous learning and networking are essential for personal and professional growth.

00:00 Introduction to Aaron Ruddock's Journey

01:52 The HVAC Business Beginnings

08:16 Growth and Challenges in HVAC

12:10 Leadership Lessons and Strategic Growth

19:13 Venturing into Garage Solutions

24:15 Rebranding and Business Transformation

28:19 Continuous Learning and Networking

HVAC, garage solutions, business growth, leadership, family business, entrepreneurship, rebranding, networking, best practices, strategic planning

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com