Show Information

Episode Number: 92

Date: June 16, 2025

Duration: 33:25

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Jimmy Speyer

Company: Glass House

Guest Website: GlassHouse.biz

Summary

In this episode, Justin Deese and Jimmy Speyer discuss the current economic climate and its implications for home service businesses. They explore the concept of recession preparedness, emphasizing the importance of measuring key performance indicators, understanding customer acquisition costs, and the potential benefits of subscription models. The conversation also highlights innovative strategies for maintaining customer relationships and educating them about new technologies. Finally, they provide an overview of Glass House, a company dedicated to helping home service businesses enhance their outreach and profitability.

Takeaways

• Preparedness is key in uncertain economic times.
• Understanding your cost of revenue versus lead cost is crucial.
• Subscription models can smooth out cash flow for businesses.
• Educating customers can lead to increased sales opportunities.
• Proactive outreach is more effective than reactive strategies.
• Measuring performance metrics helps identify underperforming channels.
• Maintaining customer relationships is essential during slowdowns.
• Innovative services can create additional revenue streams.
• Understanding capital costs is vital for business sustainability.
• Glass House offers tools for effective customer outreach.

Chapters

00:00 Introduction and Context Setting

02:19 Understanding Economic Uncertainty

05:23 Preparing for Recession: Key Strategies

08:25 Measuring Performance and ROI

11:29 Innovative Business Models: Subscription Services

14:23 Leveraging Customer Relationships for Growth

17:26 Staying Ahead with Technology and Trends

20:45 The Power of Customer Referrals

24:06 Educating Customers vs. Selling

25:44 Subscription Models in Home Services

27:46 Preparing for Economic Changes

29:10 Introduction to Glasshouse

31:40 Proactive Outreach Strategies

Keywords

recession preparedness, home service businesses, subscription models, economic uncertainty, customer education, capital management, business strategies

Transcript

Justin Deese (00:02)

Welcome back to another episode of Freedom.

Blueprint podcast. I'm your host Justin Deese. And today we are hanging out with a good friend, Jimmy Speyer, the founder and CEO of Glass House. Now, if you follow the show on a regular basis, you heard the episode that Jimmy and I did on, I believe it was episode 73. Uh, if you haven't heard it, definitely go back and check it out. It talks a little bit about Jimmy's journey and how he got to where he is now. And a little bit about.

Glass House and what they do. But today we're going to talk about something a little bit different. But before we dive in, Jimmy, thanks for coming to Hangin' Out,

Jimmy Speyer (00:44)

Thanks for having me again twice, so I gotta step it up this time, but I'm gonna send it to the factory as

Show Information

Episode Number: 91

Date: June 9, 2025

Duration: 20:15

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese discusses the complexities of leadership, emphasizing the importance of understanding different leadership styles. He explores the four core styles: visionary, democratic, coaching, and commanding, detailing their strengths and weaknesses. Justin encourages leaders to identify their own style and adapt it to meet the needs of their teams, highlighting the significance of aligning personal and team motivations for effective leadership.

Takeaways

• Leadership is a learned behavior, not just innate.
• Understanding your leadership style can transform team performance.
• There are four core leadership styles: visionary, democratic, coaching, and commanding.
• Effective leadership involves inspiring and clearing obstacles for your team.
• Aligning your 'why' with your team's 'why' is crucial.
• A good culture encourages team loyalty and reduces turnover.
• Self-evaluation and feedback from your team are essential for growth.
• Flexibility in leadership style is important based on team needs.
• Great leaders are aware and willing to adapt their approach.
• Consistent presence and growth as a leader lead to company growth.

Chapters

• 00:00 Introduction to Leadership Challenges
• 00:31 Understanding Leadership Styles
• 02:07 The Importance of Aligning Team and Leader Why
• 04:20 Exploring the Four Leadership Styles
• 06:47 Self-Evaluation and Feedback in Leadership
• 09:29 Adapting Leadership Styles to Team Needs
• 12:04 The Essence of Effective Leadership
• 14:21 Conclusion and Call to Action

Keywords

leadership, leadership styles, team motivation, coaching, commanding, democratic, visionary, business growth, team culture, self-evaluation

Show Information

Episode Number: 90

Date: June 2, 2025

Duration: 13:31

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Jeff Gabelsberg

Company: Jolly Goat Garage Doors

Guest Website: https://jollygoatgaragedoors.com/

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese interviews Jeff, the owner of Jolly Goat Garage Doors, discussing the evolution of the garage door industry, the importance of branding, and the unique market opportunities in smaller towns. Jeff shares insights from his 30 years in the industry, the challenges of rebranding, and how community engagement through their mascot, a goat, has positively impacted their business. The conversation highlights the significance of quality service and the potential for growth in the garage door market.

Takeaways

• The garage door industry has seen significant growth in recent years.
• Rebranding can transform a business's market presence and customer recognition.
• Community engagement through unique branding can attract customers.
• Smaller towns often have unmet needs for quality garage door services.
• Quality service and customer relationships are key to business success.
• Technology is playing a larger role in the garage door industry.
• The importance of having a memorable brand name cannot be overstated.
• Higher-end products can lead to better customer satisfaction and loyalty.
• Understanding market demands in rural areas can lead to business expansion.
• The journey of entrepreneurship involves continuous learning and adaptation.

Chapters

• 00:00 Introduction to the Garage Door Industry
• 03:03 The Evolution of Jolly Goat Garage Doors
• 05:59 Branding and Community Engagement
• 08:49 Market Opportunities in Smaller Towns
• 11:50 Conclusion and Future Aspirations

Keywords

garage doors, Jolly Goat, branding, community engagement, market opportunities, service industry, technology, business growth, customer service, home improvement